Anametrix Joins Association for Retail Technology Standards to Offer ARTS Compliant Analytics to Retailers

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January 10, 2011
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Anametrix Joins Association for Retail Technology Standards to Offer ARTS Compliant Analytics to Retailers

BevMo! Selects Cloud-Based InstaVista(TM) Solution to Support Accelerated Growth

SAN DIEGO, Jan. 10, 2011 /PRNewswire/ -- Anametrix (http://anametrix.com), the leader in cloud-based business marketing intelligence has joined the Association for Retail Technology Standards (ARTS) to offer standards based analytics solutions to retailers including new client Beverages & More Inc. (BevMo!), a leading specialty retailer of alcoholic beverages and related products. 

(Logo:  http://photos.prnewswire.com/prnh/20101102/LA93107LOGO)

InstaVista(TM) is the ideal business analytics technology for retailers, especially those with web storefronts as well as multiple brick and mortar locations.  Continually processing real-time data feeds from disparate sources and locations, Anametrix InstaVista(TM) correlates vast amounts of online and offline information, including point of sale (POS), web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research surveys, customer relationship management (CRM) and loyalty programs. Powerful metric visualizations via interactive dashboards drive quality decision-making.

Cloud computing allows for the rapid design and deployment of Anametrix InstaVista(TM) business analytics, and ARTS drives standards based adoption within the retail industry with the release of its Standard RFP for Cloud Computing during the National Retail Federation's 100th Annual Convention in New York, January 9-12.  BevMo! will highlight Anametrix InstaVista(TM) as part of its ITsMo! next-generation technology initiative at the NRF show in the ARTS Pavilion (booth #1951), Retail Anywhere (booth #2553), VeriFone (booth #659) and the NCR Corporation (booth #1903) or by appointment. 

"BevMo! chose to build its analytic infrastructure with Anametrix as the InstaVista(TM) solution offers a quick and effective way to bridge data disconnections between brick & mortar storefronts, e-commerce operations, and distributor networks," stated Bob Graham, Vice President Information Technology, BevMo! "Timely marketing and operational insights allow for fact-based merchandising decisions and efficiencies."

ARTS Executive Director, Richard Mader added, "This certainly is a great cloud computing retail technology project.  It transforms multiple metrics sources into a 360' view of operations and customer engagement opportunities which is critical for retailers.  We are delighted that Anametrix lends its extensive analytics expertise to the ARTS knowledge base."

"Anametrix is excited to partner with ARTS to offer retailers, including new client BevMo!, a standards-based singular analytical view of all business units," stated Blaise Barrelet, Anametrix CEO.  "To sharpen competitive edge, retailers require a unified and continually updated set of actionable metrics associated with all core business processes.  InstaVista supports the entire retail value chain by delivering customizable dashboards which optimize advertising campaign effectiveness, streamline channel management, and enhance consumer engagement."

About Anametrix, Inc.

Anametrix, Inc. is a privately funded next generation business analytics company whose InstaVista(TM) solution seamlessly correlates online, offline, and multi-channel corporate objectives for quick and precise decision making.  A high-performance data management infrastructure handles metrics integration and other compute-intensive functions to offer data visualizations on customizable dashboards.  Founded in 2009 by analytics industry expert Blaise Barrelet and led by a world-class advisory board, Anametrix provides cloud-based solutions that integrate vast amounts of disparate data feeds including web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research surveys, point of sale (POS) and customer relationship management (CRM). Self-directed business insights are readily accessible across organizations, from sales staff to C-level.  For more information, please visit http://anametrix.com.

About the Association for Retail Technology Standards (ARTS)

ARTS is an international membership organization dedicated to reducing the costs of technology through standards. Since 1993, ARTS has been delivering application standards exclusively to the retail industry. ARTS has four standards: The Standard Relational Data Model, UnifiedPOS, IXRetail and the Standard Requests for Proposal. http://nrf-arts.org

As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2009 sales of $2.3 trillion. http://www.nrf.com

About Beverages & More Inc.

Beverages & More, Inc. (BevMo!) is a leading specialty retailer of alcoholic beverages and related products in the Western United States and among the largest in the country.  Operations began in 1994 with six stores in California that featured a wide selection of products at attractive prices with a focus on exceptional customer service. The stores provide a friendly, well-lit and unique environment offering a "one-stop" shopping experience for customers' entertainment needs. As of December 31, 2010, BevMo! operated 109 stores in California and Arizona. http://bevmo.com

    Anametrix Editorial Contact
    NAME: LARISSA SCORS ANDERSON
    PHONE: 858-558-8230 x333
    EMAIL: publicrelations@anametrix.com
    FACEBOOK: http://www.facebook.com/anametrix
    TWITTER: @anametrix

SOURCE  Anametrix, Inc.; Association for Retail Technology Standards (ARTS); Beverages & More, Inc.

Photo:http://photos.prnewswire.com/prnh/20101102/LA93107LOGO
http://photoarchive.ap.org/
Anametrix, Inc.; Association for Retail Technology Standards (ARTS); Beverages & More, Inc.

CONTACT: Larissa Scors Anderson, +1-858-558-8230, ext. 333, publicrelations@anametrix.com, http://www.facebook.com/anametrix, TWITTER: @anametrix

Web Site: http://nrf-arts.org

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