Orange Launches Data Roaming Safeguard and expands Travel Data Daily Range for High Usage Customers
Poster: SySAdmin
Posted on February 14, 2011 at 6:21:01 AM
Orange Launches Data Roaming Safeguard and expands Travel Data Daily Range for High Usage Customers
BARCELONA, February 14, 2011/PRNewswire-FirstCall/ --
- New 'opt-out' Approach Launched for All New Smartphone Consumer
Customers at Point of Sale to Keep Costs Down. Ensures That all Customers
Benefit From a EUR2 for 2MB Roaming Bundle as a Maximum Price - Across
Orange's European Operations[1] by Summer 2011
- Orange to Offer a New Daily Data Roaming Bundle Across the European
Union (EU) for Heavier Data Users - EUR15 for 50 MB, Bringing Down the Cost
of Roaming Further
Orange today announced a new 'opt-out' approach for all new
smartphone consumer customers. This 'opt-out' is a safetyguard for all new
smartphone consumer adopters and will be available across the Orange European
footprint - by summer 2011. New customers will be given default data roaming
packages at the point of purchase - ensuring that customers will never pay
more than EUR2 for 2MB in Europe. This is already in place in Spain and
Switzerland.
In addition, the successful Travel Data Daily bundles from its Orange
Travel portfolio of roaming services will be extended with a new bundle for
consumer customers with greater data demand - EUR15 for 50 MB per day -
available across the majority of Orange's European markets[2], by summer
2011, for smartphone, tablet and laptop users.
The 'opt-out' and new offer builds on the successful roll-out
of its EUR2 for 2MB Travel Daily Data bundle, launched at last year's Mobile
World Congress, now available in 11 countries[3] and with a following of over
one million customers in its first year. Orange also confirms the
availability of another Travel Data Daily bundle - EUR5 for 10MB in five
countries[4], originally launched in 2010 specifically for iPhone and tablet
consumer customers in France. The inclusion of three daily data roaming
bundles to the Orange Travel portfolio, allows Orange customers to roam
across the European Union using smartphones, tablets and laptops more freely
than ever before.
Anne Bouverot, Vice President for Orange's global mobile
business, commented: "delivering affordable data roaming services so that all
can enjoy the benefits, is a key focus for Orange. The extension of existing
daily data bundles to more countries and the launch of a new competitive
offer for those with greater data demand is indicative of our commitment to
follow this through. We are delighted that the Travel Data Daily offer of
EUR2 for 2MB has been taken up by over a million customers in its first year
of launch - it indicates that our competitive and easy to understand offers
are resonating with customers.
"We also believe that our new 'opt-out' approach that we are
offering all new smartphone consumer customers is the best way to ensure that
all will benefit from the best bundles on offer. In the context of the
explosion in smartphones that we have experienced in our consumer customer
base, the 'opt-out' approach has demonstrated an improved customer experience
and greater data roaming take-up. In our efforts to deliver absolute
transparency, it is critical to us that our customers' experience is a
positive one, right from the start."
The Travel Data Daily roaming bundles are part of the Orange
Travel portfolio of roaming services, providing a broad range of attractive
roaming offers to respond to the varying needs of customers from consumer
customers to big business. Orange's segmented approach ensures that customers
get the best solution for their needs. Orange has nearly 25 million Orange
Travel customers at the end of 2010. For more information on Orange Travel
offers, go to http://www.orange.com/travel.
About Orange:
http://www.orange.com
http://www.francetelecom.com
http://www.orange-business.com
[1] Excludes UK
[2] The EUR15 for 50 MB offer is currently available in France and
Switzerland
[3] The EUR2 for 2 MB offer is now available in France, Spain, Poland,
Belgium, Switzerland, Romania, Slovakia, Luxembourg, Moldova, Austria
(offer is 1EUR /MB) and Egypt. Excludes UK
[4] The EUR5 for 10 MB offer is available in France, Switzerland,
Romania, Luxembourg (8MB), Moldova (8MB). And Belgium (Mobistar) by
end of Q1 2011
Source: Orange
Contacts: Nicole Clarke: +44(0)7811128457, nicole.clarke@orange-ftgroup.com; Tom Wright: +33678913511, tom.wright@orange-ftgroup.com
BARCELONA, February 14, 2011/PRNewswire-FirstCall/ --
- New 'opt-out' Approach Launched for All New Smartphone Consumer
Customers at Point of Sale to Keep Costs Down. Ensures That all Customers
Benefit From a EUR2 for 2MB Roaming Bundle as a Maximum Price - Across
Orange's European Operations[1] by Summer 2011
- Orange to Offer a New Daily Data Roaming Bundle Across the European
Union (EU) for Heavier Data Users - EUR15 for 50 MB, Bringing Down the Cost
of Roaming Further
Orange today announced a new 'opt-out' approach for all new
smartphone consumer customers. This 'opt-out' is a safetyguard for all new
smartphone consumer adopters and will be available across the Orange European
footprint - by summer 2011. New customers will be given default data roaming
packages at the point of purchase - ensuring that customers will never pay
more than EUR2 for 2MB in Europe. This is already in place in Spain and
Switzerland.
In addition, the successful Travel Data Daily bundles from its Orange
Travel portfolio of roaming services will be extended with a new bundle for
consumer customers with greater data demand - EUR15 for 50 MB per day -
available across the majority of Orange's European markets[2], by summer
2011, for smartphone, tablet and laptop users.
The 'opt-out' and new offer builds on the successful roll-out
of its EUR2 for 2MB Travel Daily Data bundle, launched at last year's Mobile
World Congress, now available in 11 countries[3] and with a following of over
one million customers in its first year. Orange also confirms the
availability of another Travel Data Daily bundle - EUR5 for 10MB in five
countries[4], originally launched in 2010 specifically for iPhone and tablet
consumer customers in France. The inclusion of three daily data roaming
bundles to the Orange Travel portfolio, allows Orange customers to roam
across the European Union using smartphones, tablets and laptops more freely
than ever before.
Anne Bouverot, Vice President for Orange's global mobile
business, commented: "delivering affordable data roaming services so that all
can enjoy the benefits, is a key focus for Orange. The extension of existing
daily data bundles to more countries and the launch of a new competitive
offer for those with greater data demand is indicative of our commitment to
follow this through. We are delighted that the Travel Data Daily offer of
EUR2 for 2MB has been taken up by over a million customers in its first year
of launch - it indicates that our competitive and easy to understand offers
are resonating with customers.
"We also believe that our new 'opt-out' approach that we are
offering all new smartphone consumer customers is the best way to ensure that
all will benefit from the best bundles on offer. In the context of the
explosion in smartphones that we have experienced in our consumer customer
base, the 'opt-out' approach has demonstrated an improved customer experience
and greater data roaming take-up. In our efforts to deliver absolute
transparency, it is critical to us that our customers' experience is a
positive one, right from the start."
The Travel Data Daily roaming bundles are part of the Orange
Travel portfolio of roaming services, providing a broad range of attractive
roaming offers to respond to the varying needs of customers from consumer
customers to big business. Orange's segmented approach ensures that customers
get the best solution for their needs. Orange has nearly 25 million Orange
Travel customers at the end of 2010. For more information on Orange Travel
offers, go to http://www.orange.com/travel.
About Orange:
http://www.orange.com
http://www.francetelecom.com
http://www.orange-business.com
[1] Excludes UK
[2] The EUR15 for 50 MB offer is currently available in France and
Switzerland
[3] The EUR2 for 2 MB offer is now available in France, Spain, Poland,
Belgium, Switzerland, Romania, Slovakia, Luxembourg, Moldova, Austria
(offer is 1EUR /MB) and Egypt. Excludes UK
[4] The EUR5 for 10 MB offer is available in France, Switzerland,
Romania, Luxembourg (8MB), Moldova (8MB). And Belgium (Mobistar) by
end of Q1 2011
Source: Orange
Contacts: Nicole Clarke: +44(0)7811128457, nicole.clarke@orange-ftgroup.com; Tom Wright: +33678913511, tom.wright@orange-ftgroup.com