Tribal Technologies, Inc. Delivers Worldwide Access to the Global Action Forum and Awards Gala on Three Screens

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February 16, 2011
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Tribal Technologies, Inc. Delivers Worldwide Access to the Global Action Forum and Awards Gala on Three Screens

Mobile Technology Company Pioneers Use of Platform-Independent Mobile Application and Dedicated Social Media Channel to Broaden Reach of Philanthropic Event

SAN MATEO, Calif.,Feb. 16, 2011 /PRNewswire/ -- Tribal Technologies, Inc. has created an innovative mobile application and dedicated social media channel that will allow access to the Global Action Forum and Awards Gala on three screens - TVs, computers, and mobile devices.  This technology will allow iPhone, iPad, and Android users, as well as those with the Plex Media Center - available on desktop and laptop computers, and embedded in all 2011 LG NetCast(TM) enabled HDTVs - to experience the Global Action Forum and Awards Gala events, speeches, and award presentations as if they were there.  Users can additionally be rewarded for their viewership and subsequent support.

The Global Action Forum and Awards Gala will be held at the Beverly Hilton in Los Angeles, Calif. on Feb. 17 and 18.  At this inaugural event, Hollywood celebrities, professional athletes, corporate leaders, and members of the United Nations and non-profit agencies will share insights and prepare to take action on a wide range of urgent social issues and causes.

Tribal Technologies is a mobile technology company that has created the first intelligent database behind mobile applications that predicts consumer behaviors and interactions, and drives unique mCommerce channels as well as incentive programs.  The customized mobile application that Tribal Technologies developed for the Global Action Forum and Awards Gala will allow consumers who view charity-specific speeches, presentations, and seminars from the event to be rewarded with points.  These will automatically be redeemed as monetary donations - $1 for each minute viewed - to the correlating cause in the viewer's honor by soon-to-be-announced corporate sponsors. This platform provides incentives for individuals to make informed decisions about charitable giving, and discourages blindly supporting a charity without learning about its mission, vision, and core values. 

"We chose to participate in the Global Action Forum because we appreciate its goal of filling the gap between aspirations and reality," said Jeff Martin, CEO of Tribal Technologies, Inc. and Co-Investor and Board Member of Plex.  "We feel that we've taken an exciting, yet modest step towards achieving this goal by addressing the digital divide.  By making the week's events accessible to everyone, regardless of their location or means via TVs, computers, and mobile devices, we're able to deliver informative content to a truly global audience - including those who may not have high-speed Internet access.  Additionally, by providing a platform where corporations can reward individuals for educating themselves about the charities they're interested in - even if the individuals themselves don't have money to donate-we're encouraging people to make informed decisions when supporting these causes in the future.  By respecting individuals for their time, interest, and attention, we believe we can create a lasting impact."

Jeff Martin will speak at the Global Action Forum in a session titled, "mPowering: Creating Technology to Mobilize Change Hand to Hand" on Thursday, Feb. 17 at 1pm.

Tribal Technologies' mobile application and dedicated social media channel in support of the Global Action Forum and Awards Gala will be available in March 2011.  Additional information on Tribal Technologies can be found at http://www.tribaltech.com.

About Tribal Technologies, Inc.

Tribal Technologies, Inc. is a San Mateo, CA based company that has created the first intelligent database (Brand Relationship Management | BRM) behind mobile applications that predicts consumer behaviors and interactions, and drives unique mCommerce channels as well as incentive programs.  These features enable brands and the entertainment industry to reach and interact with consumers directly via the mobile phone, thereby enhancing customer satisfaction and increasing brand loyalty.  In addition to mobile devices, Tribal Technologies is an industry leader in providing consumer reach via other IP technologies so that brands and the entertainment industry can have a more direct and meaningful conversation and relationship with consumers.  For more information, please visit http://www.tribaltech.com.

About Plex

Plex was founded in 2009 by several technology veterans looking to fulfill the promise of a seamless digital media lifestyle.  Plex Media Center, the flagship product, is an easy-to-use software solution that allows consumers to access digital media from a wide variety of sources.  The Plex platform also enables content providers to make their content easily available across a range of devices. For more information, please visit http://www.plexapp.com.

About the Global Action Forum

The Global Action Forum was conceived to re-direct the traditional fundraising approach to philanthropy toward fearlessly building bottom-up campaigns emotionally connecting and creating communities that over time morph into movements for generations to come.  Whether driven by a moral or business imperative, A-list activists, philanthropists and aspiring activists and philanthropists from the worlds of entertainment, sports, and business come together by invitation only to learn how to leverage their full range of assets to most effectively bring change to the issues they care about.  The Forum's Website is at http://www.globalactionforum.com.

    MEDIA CONTACT:
    Jette Speights
    415-385-8829
    jette@tribalbrands.com

SOURCE  Tribal Technologies, Inc.

Tribal Technologies, Inc.

CONTACT: Jette Speights for Tribal Technologies, Inc., +1-415-385-8829, jette@tribalbrands.com

Web Site: http://www.globalactionforum.com

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