Gameloft to Launch BackStab Exclusively on Sony Ericsson Xperia PLAY

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March 22, 2011
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Gameloft to Launch BackStab Exclusively on Sony Ericsson Xperia PLAY

PARIS, March 22, 2011/PRNewswire-FirstCall/ --     Gameloft, a leading developer and publisher of downloadable
video games, is teaming up with Sony Ericsson to take the next step in
immersive gaming on a smartphone with its newest stunning action/adventure
thriller, BackStab, on Xperia PLAY. The game will be available exclusively on
Xperia PLAY devices for one month, capitalizing on Xperia PLAY's outstanding
graphic capabilities and revolutionary controls.

     "We are truly excited to continue our support of Xperia Play
with an exclusive release of BackStab, bringing the action adventure
experience to a new level," said Gonzague de Vallois, senior vice president
Publishing of Gameloft. "We already have a strong line-up for Xperia PLAY and
its capabilities as a fully enabled smartphone with dedicated gaming controls
make this device one powerful contender in the gaming space."

    "We are delighted that Gameloft have chosen to launch this
stunning new title first on Xperia PLAY. BackStab sets a high benchmark
graphically and technically for gaming on a smartphone and it is a fantastic
addition to the fast growing portfolio of quality releases for Xperia PLAY",
said Steve Walker, Head of Marketing for Sony Ericsson.

    Set on an 18th century Caribbean island, BackStab is an epic
story of revenge. Hero Henry Blake has been falsely accused of treason and
will go to all means to seek vengeance on his British jailers. With a game
play mixing action and adventure, BackStab incorporates an open 3D
environment for free roaming. Coupled with dynamic combat systems and
counter-attacks, missions include side quests and activities such as duels
and races.

    Gameloft will have 10 games available at launch with two of
those titles, Asphalt 6: Adrenaline and Star Battalion embedded on the
device. BackStab will be available Q2 2011.

    About Gameloft

    A leading developer and publisher of downloadable video games,
Gameloft(R) has established itself as one of the top innovators in its field
since 2000. Gameloft creates games for all digital platforms, including
mobile phones, smartphones and tablets (including Apple(R) iOS and Android(R)
devices), set top box, connected TVs and consoles. Gameloft partners with
leading international brands such as UNO(R), Spider-Man(R), James Cameron's
Avatar(TM), Ferrari(R) and Sonic Unleashed(R). Gameloft also operates its own
established franchises, such as Real Football, Asphalt(TM), Modern Combat 2 :
Black Pegasus and N.O.V.A Near Orbit Vanguard Alliance(R). Gameloft is
present in all continents, distributes its games in 100 countries and employs
over 4,000 developers.

    Gameloft is listed on the Paris Stock Exchange (ISIN:
FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA).

    About Sony Ericsson

    Sony Ericsson celebrates its 10th year as a joint venture
between Sony Corporation and Ericsson in October, 2011. Over the years the
company has brought together the best communication technologies with
superior entertainment user experiences to create its Xperia(TM) line of the
'most entertaining smartphones' in the mobile handset industry. With its
global corporate functions in London, Sony Ericsson has sales and marketing
operations in all major regions of the world, as well as manufacturing in
China, and product development sites in China, Japan, Sweden and Silicon
Valley, California. For more information, please visit:
http://www.sonyericsson.com/press.

    For more information, consult http://www.gameloft.com

Source: Gameloft

Contact: Sanette Chao, Director, Public Relations, Tel +1-212-994-2495, Email: sanette.chao@gameloft.com

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