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Future Food Brands Dips Into a New Era
Rebranding and Repackaging Campaign Makes Waves for Salads of the Sea and Santa Barbara Bay
DALLAS, May 12, 2011 /PRNewswire/ -- Future Food Brands is traveling knots ahead to rebrand and repackage its delectable dips, salads and spreads. Salads of the Sea and Santa Barbara Bay products will now be sold in new 100 percent recyclable and BPA-free oval containers, which are microwave and dishwasher safe and also allow consumers to "spread the flavor" without any required preparation. The contemporary packaging, coupled with updated branding, new logos and a new website, have Future Food Brands products diving off of shelves and into shopping carts.
"Consumers and retailers are really taking to our new look," said Emily Alfano, Senior Marketing Manger of Future Food Brands. "Because the containers are reusable, stackable and appear more modern, we're finding more people save them long after the product is gone for storing household items and other food products. Knowing our containers are multifunctional is great from both a brand perspective and an environmental outlook."
Future Food Brands is the first and only company in its category using this type of innovative and environmentally friendly packaging. Its break-tab tamper evident seal increases consumer confidence, ensuring the product's quality and freshness. In addition to being more convenient and aesthetically appealing, the elimination of film seals and shrink bands reduces plastic waste and energy consumption, lowering the package's overall carbon footprint.
Future Food Brands is using its web presence to anchor all of these changes, starting with the launch of its new website, http://www.futurefoodbrands.com. The new look takes a streamlined approach to brand marketing, making access to information about products both easier to locate and understand. It will also dip into the open sea of social media with Facebook and Twitter accounts. Follow Santa Barbara Bay at facebook.com/santabarbarabay and twitter.com/SantaBarbaraBay, and Salads of the Sea at facebook.com/SaladsoftheSea and twitter.com/SaladsOfTheSea. Logging onto these sites lets users enter contests, such as the $50 Mother's Day Party Prize Package currently going on, and keeps consumers up to date with the latest announcements, tips, news and recipes.
Future Food Brands is a leading manufacturer of innovative, quality seafood based and dairy based dips, salads and spreads sold in deli, dairy, produce and seafood departments nationwide.
SOURCE Future Food Brands
Future Food Brands
CONTACT: Susie Lomelino, slomelino@mbapr.com, or Danielle Bickelmann, dbickelmann@mbapr.com, both of Michael Burns & Assoc., +1-214-521-8596, for Future Food Brands
Web Site: http://www.futurefoodbrands.com
Future Food Brands Dips Into a New Era
Rebranding and Repackaging Campaign Makes Waves for Salads of the Sea and Santa Barbara Bay
DALLAS, May 12, 2011 /PRNewswire/ -- Future Food Brands is traveling knots ahead to rebrand and repackage its delectable dips, salads and spreads. Salads of the Sea and Santa Barbara Bay products will now be sold in new 100 percent recyclable and BPA-free oval containers, which are microwave and dishwasher safe and also allow consumers to "spread the flavor" without any required preparation. The contemporary packaging, coupled with updated branding, new logos and a new website, have Future Food Brands products diving off of shelves and into shopping carts.
"Consumers and retailers are really taking to our new look," said Emily Alfano, Senior Marketing Manger of Future Food Brands. "Because the containers are reusable, stackable and appear more modern, we're finding more people save them long after the product is gone for storing household items and other food products. Knowing our containers are multifunctional is great from both a brand perspective and an environmental outlook."
Future Food Brands is the first and only company in its category using this type of innovative and environmentally friendly packaging. Its break-tab tamper evident seal increases consumer confidence, ensuring the product's quality and freshness. In addition to being more convenient and aesthetically appealing, the elimination of film seals and shrink bands reduces plastic waste and energy consumption, lowering the package's overall carbon footprint.
Future Food Brands is using its web presence to anchor all of these changes, starting with the launch of its new website, http://www.futurefoodbrands.com. The new look takes a streamlined approach to brand marketing, making access to information about products both easier to locate and understand. It will also dip into the open sea of social media with Facebook and Twitter accounts. Follow Santa Barbara Bay at facebook.com/santabarbarabay and twitter.com/SantaBarbaraBay, and Salads of the Sea at facebook.com/SaladsoftheSea and twitter.com/SaladsOfTheSea. Logging onto these sites lets users enter contests, such as the $50 Mother's Day Party Prize Package currently going on, and keeps consumers up to date with the latest announcements, tips, news and recipes.
Future Food Brands is a leading manufacturer of innovative, quality seafood based and dairy based dips, salads and spreads sold in deli, dairy, produce and seafood departments nationwide.
SOURCE Future Food Brands
Future Food Brands
CONTACT: Susie Lomelino, slomelino@mbapr.com, or Danielle Bickelmann, dbickelmann@mbapr.com, both of Michael Burns & Assoc., +1-214-521-8596, for Future Food Brands
Web Site: http://www.futurefoodbrands.com