FUJIFILM MAKES INSTANT ANYTIME PHOTOS A SNAP WITH INSTAX MINI 50S

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June 28, 2011
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FUJIFILM MAKES INSTANT ANYTIME PHOTOS A SNAP WITH INSTAX MINI 50S

Instant photos give retro twist to capturing summertime fun

To view the Social Media Release, click here: http://smr.newswire.ca/en/fujifilm/fujifilm-makes-instant-anytime-photos-a-snap-with-instax

MISSISSAUGA, ON, June 28, 2011 /PRNewswire/ - FUJIFILM Canada Inc. today
introduced the Instax Mini 50S, the perfect summertime accessory to
capture every moment with beautiful, high quality instant photo
prints. The newest addition to the popular Instax family, the Instax
Mini 50S uses Instax Mini Instant Film to produce credit card sized
photo prints that can be snapped anywhere and developed instantly, for
a retro take on sharing memories on-the-spot with friends and family
this summer.

Sleek and compact with a shiny black finish, the Instax Mini 50S is
feature-packed for creative photo taking, including two shutter release
buttons placed on the front and side of the camera for portrait or
landscape prints. It also has a handy self-timer that takes one or two
pictures at once - one for you and one for a friend; and a blank strip
at the bottom of each print provides space to write a message capturing
the fun of the moment.

"Holding a printed photo in your hands to relive a memory is a different
experience than viewing them on a computer screen or cellphone," says
Melinda Liberatore, product manager, Imaging Division, FUJIFILM Canada
Inc. "In today's digital world, the Instax Mini 50S revives the
nostalgia and fun of taking and sharing printed photos that can quickly
become treasured keepsakes."

Other features include:

        --  Macro lens for close-up shots up to 30cm away
        --  Intelligent flash for brighter backgrounds
        --  Exposure indicator display
        --  Brightness control to lighten or darken photos
        --  Tripod mount
        --  Shiny black finish
        --  MSRP: $129.99

Instax Mini Instant Film:

        --  ISO 800 film speed (20 exposures)
        --  Glossy finish
        --  Sharp, clear reproduction
        --  Vivid color and natural skin tones
        --  Film size: 2" x 3" image area: 1.8" x 2.4"
        --  MSRP: $19.99

Availability:

        --  Fujifilm Instax Mini 50S and Instax Mini Instant Film are
            currently at Amazon.ca, Black's, Henrys, London Drugs, and
            other photo retailers across Canada.
        --  It is also available on the Fujifilm e-store
            http://www.fujifilmestore.ca.

To learn more about the Fujifilm Instax Mini 50S Instant Film Camera and
Instax Mini Instant Film, or any of Fujifilm's entire line-up of
instant film solutions, visit http://www.fujifilm.ca/instax.

Boilerplate

About Fujifilm

FUJIFILM Canada Inc. is a subsidiary company of FUJIFILM North America
Corporation. Fujifilm Canada is based in Mississauga Ontario, with
regional offices in Montreal and Vancouver. A leader in the
distribution of technologies that provide the backbone for
state-of-the-art Imaging, Graphic Arts, Photofinishing, Recording Media
and Motion Picture products, Fujifilm Canada stands proud as a proven
solutions-provider. For more information, visit http://www.fujifilm.ca.

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM
Corporation, consists of five operating divisions and one subsidiary
company. The Imaging Division sells consumer and commercial
photographic products and services including film, one-time-use
cameras, online photo services and fulfillment, digital printing
equipment and service. The Electronic Imaging Division markets consumer
digital cameras. The Motion Picture Division provides motion picture
film, and the Graphic Systems Division supplies products and services
to the printing industry. The Optical Devices Division provides
binoculars, and optical lenses for closed circuit television,
videography, cinematography, broadcast and industrial markets. FUJIFILM
Canada Inc. markets a range of Fujifilm products and services. For more
information, please visit http://www.fujifilm.com/northamerica, or go to http://www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct
from Fujifilm via RSS, subscribe at http://www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous
innovation and leading-edge products to a broad spectrum of industries,
including electronic imaging, digital printing equipment, medical
systems, life sciences, graphic arts, flat panel display materials, and
office products, based on a vast portfolio of digital, optical, fine
chemical and thin film coating technologies. The company was among the
top 16 companies around the world granted U.S. patents in 2010, and in
the year ended March 31, 2011, had global revenues of $25.8 billion*.
Fujifilm is committed to environmental stewardship and good corporate
citizenship. For more information, please visit http://www.fujifilmholdings.com.

*At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their
registered owners.

SOURCE  FUJIFILM Canada Inc.

FUJIFILM Canada Inc.

CONTACT: Celine Rouzaud                            MSL Canada                           
416-847-1311                           
celine.rouzaud@mslgroup.com

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