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TRAFFIQ Adds Advanced Functionality in July
New Agency-Facing Features Streamline Media Management Process
NEW YORK, July 12, 2011 /PRNewswire/ -- TRAFFIQ ®, the digital media management platform for advertisers, recently released several features that help agency users streamline the digital media buying process. Led by TRAFFIQ's VP, Product Management, Bridget Bidlack, under the direction of Chief Product Officer Eric Picard, the recent update now integrates important functionality that agency users have been requesting:
Private Marketplaces
TRAFFIQ's new Private Marketplace functionality enables agencies to
work directly with specific inventory providers-whether or not they
sell within the current TRAFFIQ Marketplace, and assign their own
sales representative. Previously, advertisers would be restricted to
working with the 3,000 plus vendors within the TRAFFIQ Marketplace,
and utilize a specific sales representative assigned to the
Marketplace. The new "Private Marketplace" functionality gives
approved users the ability to set up any publisher in the system,
and invite them into the RFP process (or simply import a media buy
directly into the platform). This functionality ensures that even
small, regional publishers or narrowly focused B2B sites can be
easily bought with the TRAFFIQ interface, and gives agencies an
unlimited amount of choice.
Finance Management
Also new to TRAFFIQ is the ability for users to set how different
fees appear to their clients within the platform, which is
especially important to registered agencies. Agencies can choose to
expose data and platform management fees separately to clients, to
wrap those expenses into the media cost, and also manage their
margins. Fees are managed on a campaign-by-campaign basis,
reflecting the varying fees an agency may have for different clients
and campaigns. Now, automatically generated client reports may be
sent without the agency having to modify fees, based on their
markup, saving time and streamlining the reporting cycle.
Multiple User Permissions
TRAFFIQ now offers agencies the ability to set multiple user
permissions, so that managers can assign specific advertisers to
specific individuals or teams within an agency. Multiple levels of
permissioning gives managers the ability to set an individual user's
level of platform access, depending on the need, making the TRAFFIQ
platform more scalable for large agencies with multiple clients and
buying groups.
"TRAFFIQ has always been easy to manage for the direct advertiser, but some workarounds were required for high volume media agencies that supported multiple clients, and complex publisher relationships," remarked Bridget Bidlack, TRAFFIQ's VP, Product Management "Our team has been listening to feedback from our agency customers and has delivered many of the requested features that make TRAFFIQ a much more efficient agency workflow tool."
Registered TRAFFIQ users can continue to purchase media sold within the TRAFFIQ Marketplace at no cost, but must request Private Marketplace functionality by contacting a TRAFFIQ representative. TRAFFIQ's upcoming July release will feature advanced ad serving upgrades, as well as easy-to-use tools that help streamline the ad operations process.
About TRAFFIQ
TRAFFIQ (http://www.traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.
SOURCE TRAFFIQ
TRAFFIQ
CONTACT: Belinda Rooney of SSPR, +1-609-750-9110, belinda@sspr.com, for TRAFFIQ
Web Site: http://www.traffiq.com
TRAFFIQ Adds Advanced Functionality in July
New Agency-Facing Features Streamline Media Management Process
NEW YORK, July 12, 2011 /PRNewswire/ -- TRAFFIQ ®, the digital media management platform for advertisers, recently released several features that help agency users streamline the digital media buying process. Led by TRAFFIQ's VP, Product Management, Bridget Bidlack, under the direction of Chief Product Officer Eric Picard, the recent update now integrates important functionality that agency users have been requesting:
Private Marketplaces
TRAFFIQ's new Private Marketplace functionality enables agencies to
work directly with specific inventory providers-whether or not they
sell within the current TRAFFIQ Marketplace, and assign their own
sales representative. Previously, advertisers would be restricted to
working with the 3,000 plus vendors within the TRAFFIQ Marketplace,
and utilize a specific sales representative assigned to the
Marketplace. The new "Private Marketplace" functionality gives
approved users the ability to set up any publisher in the system,
and invite them into the RFP process (or simply import a media buy
directly into the platform). This functionality ensures that even
small, regional publishers or narrowly focused B2B sites can be
easily bought with the TRAFFIQ interface, and gives agencies an
unlimited amount of choice.
Finance Management
Also new to TRAFFIQ is the ability for users to set how different
fees appear to their clients within the platform, which is
especially important to registered agencies. Agencies can choose to
expose data and platform management fees separately to clients, to
wrap those expenses into the media cost, and also manage their
margins. Fees are managed on a campaign-by-campaign basis,
reflecting the varying fees an agency may have for different clients
and campaigns. Now, automatically generated client reports may be
sent without the agency having to modify fees, based on their
markup, saving time and streamlining the reporting cycle.
Multiple User Permissions
TRAFFIQ now offers agencies the ability to set multiple user
permissions, so that managers can assign specific advertisers to
specific individuals or teams within an agency. Multiple levels of
permissioning gives managers the ability to set an individual user's
level of platform access, depending on the need, making the TRAFFIQ
platform more scalable for large agencies with multiple clients and
buying groups.
"TRAFFIQ has always been easy to manage for the direct advertiser, but some workarounds were required for high volume media agencies that supported multiple clients, and complex publisher relationships," remarked Bridget Bidlack, TRAFFIQ's VP, Product Management "Our team has been listening to feedback from our agency customers and has delivered many of the requested features that make TRAFFIQ a much more efficient agency workflow tool."
Registered TRAFFIQ users can continue to purchase media sold within the TRAFFIQ Marketplace at no cost, but must request Private Marketplace functionality by contacting a TRAFFIQ representative. TRAFFIQ's upcoming July release will feature advanced ad serving upgrades, as well as easy-to-use tools that help streamline the ad operations process.
About TRAFFIQ
TRAFFIQ (http://www.traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.
SOURCE TRAFFIQ
TRAFFIQ
CONTACT: Belinda Rooney of SSPR, +1-609-750-9110, belinda@sspr.com, for TRAFFIQ
Web Site: http://www.traffiq.com