LA Fitness Unveils Redesigned Website

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July 12, 2011
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LA Fitness Unveils Redesigned Website

IRVINE, Calif., July 12, 2011 /PRNewswire/ -- LA Fitness® is pleased to announce the launch of their newly designed website (http://www.lafitness.com), introducing new content and a number of new features, including enhanced interactive capabilities. The dramatically redesigned site embodies LA Fitness' vision and commitment to helping as many people as possible achieve their fitness goals.

(Logo: http://photos.prnewswire.com/prnh/20100819/LA52539LOGO)

The new site provides users with a convenient and appealing online experience in a number of ways:

    1. The website's homepage welcomes visitors with new images and user
       activated movement that feature the many workout choices and amenities LA
       Fitness has to offer. Users can quickly access other essential content
       directly from the main page without having to navigate through multiple
       dropdown menus.
    2. The site allows members to designate a "Home Club" page, which will allow
       them on each return visit to quickly view updated information about their
       home club, including operating hours, available amenities, class
       schedules, names of key club staff, and more.
    3. The integration of social networking (Facebook® and Twitter®) has been
       added to encourage members to share their club experiences online.
    4. Users can preview many of the more popular group fitness classes via
       brief video segments.  Individual class descriptions are also available.
    5. An "About LA Fitness" page, featuring Microsoft Silverlight® and Bing
       Map technologies, provides a brief animated overview of the company's
       history and growth.
    6. Popular features from the previous website, which provide users with a
       virtual tour of a typical club and allow members to manage their accounts
       and book personal training appointments online, are also a part of the
       new site.

"We evaluated the LA Fitness website in its entirety and set out to redesign it in a way that was interactive and engaging, yet still functional for our current members. We incorporated new features that we hope will captivate our visitors in a way that they haven't been before, by incorporating videos, bold colors and images that provide them a taste of what they'll experience in our facilities. We're excited about the redesign and we think our members and visitors will be pleased as well," said Louis Welch, CEO of LA Fitness.

About LA Fitness

Founded in 1984, LA Fitness is one of the fastest growing sports club chains in the United States and presently has over 360 locations in 21 states and Canada. LA Fitness' mission is to help as many people as possible achieve the benefits of a healthy lifestyle by creating a nationwide network of sports clubs, offering its members the widest range of amenities and the friendliest service at an affordable price.

To learn more about LA Fitness, visit http://www.lafitness.com or for the club nearest you call 1 (800) LA FITNESS.

SOURCE  LA Fitness

Photo:http://photos.prnewswire.com/prnh/20100819/LA52539LOGO
http://photoarchive.ap.org/
LA Fitness

CONTACT: Media Relations of LA Fitness: +1-949-255-8280

Web Site: http://www.lafitness.com

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