Magic Software Announces New Partnership With Netential

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July 14, 2011
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Magic Software Announces New Partnership With Netential

Netential to Develop Cloud-based Services Using Magic Software's iBOLT Business Integration Platform to Extend the Life of JD Edwards Applications

OR-YEHUDA, Israel, July 14, 2011/PRNewswire-FirstCall/ --

    Magic Software Enterprises Ltd [http://www.magicsoftware.com/en ].
(NASDAQ: MGIC), a global provider of mobile
[http://www.magicsoftware.com/en/solutions/?catID13 ], cloud-based
[http://www.magicsoftware.com/en/products/?catIDp&pageIDv6 ], and
on-premise [http://www.magicsoftware.com/en/products/?catIDp ] application
[http://www.magicsoftware.com/en/products/?catIDp ] and business
integration platforms, today announced a new partnership with Netential
[http://www.netential.net ], one of the UK's leading providers of managed
enterprise computing infrastructure and services for the Oracle JD Edwards
(JDE) community. As part of the agreement, Netential will provide Magic
Software's iBOLT within its portfolio of solutions for its clients.

    iBOLT [http://www.magicsoftware.com/en/products/?catIDA ] enables
Netential to deliver powerful cloud-based services that improve its clients'
business productivity by cost-effectively integrating JDE
[http://www.magicsoftware.com/en/products/?catIDA&pageIDe ] with all
their existing applications, databases, and third-party systems, such as
Customer Relationship Management (CRM) applications. This enhancement will
enable them to access and process data much faster, while streamlining
business processes.

    "We pride ourselves on helping businesses unlock the full potential of
their systems. For this reason, iBOLT
[http://www.magicsoftware.com/en/products/?catIDA ] is the perfect choice,"
said Christian Fronteras, Managing Director of Netential. "Our new
cloud-based services not only enable users to extend the life of their
existing applications, but also to respond more quickly and effectively to
current and future demands. The ability to integrate with other applications,
while maintaining a real-time view of their business, will mean that
customers can make the most of what they already have."

    With more than 50 adapters, wizards, services, and methods, iBOLT allows
organizations of any size to create continuous business processes based on
JDE. The solution utilizes Magic Software's proven metadata-based business
integration platform [http://www.magicsoftware.com/en/products/?catIDA ] to
empower business analysts and JDE administrators
[http://www.magicsoftware.com/en/products/?catIDA&pageIDe ] to manage
business processes using code-free, visually-oriented process design tools.
With an integrated view of company data, managers and employees can make more
informed business decisions, get more value from each business interaction,
and achieve faster time to market for their products and services.

    David Akka, Managing Director for Magic Software UK, Eire and the
Nordics, comments: "We are delighted to have signed this partnership with
Netential, which will enable them to build new sales opportunities and grow
their business. iBOLT is designed to help users get more from their existing
IT investments. This is crucial for organizations in the current climate, in
which maximizing value and employing the best tools to make informed
business decisions are of vital importance."

    About Netential

    Netential provides managed enterprise computing infrastructure and
services, or simply put, global business technology and application support.
Netential specializes in the support of business application technologies
from Microsoft and the Oracle JD Edwards product lines, which is delivered
by a global team of experts. For more information, visit
http://www.netential.net.

    About Magic Software

    Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a global provider of
mobile, cloud-based, and on-premise application and business integration
platforms. For more information, visit http://www.magicsoftware.com.

    Except for the historical information contained herein, the matters
discussed in this news release include forward-looking statements that may
involve a number of risks and uncertainties. Actual results may vary
significantly based upon a number of factors including, but not limited to,
risks in product and technology development, market acceptance of new
products and continuing product conditions, both here and abroad, release
and sales of new products by strategic resellers and customers, and other
risk factors detailed in the Company's most recent annual report and other
filings with the Securities and Exchange Commission.

    Magic is the trademark of Magic Software Enterprises Ltd. All other
trademarks are the trademarks of their respective owners.

    Magic Software press contact:

   
    Tania Amar
    Magic Software
    Tel: +972(0)3-538-9300
    Email: tania@magicsoftware.com

Source: Magic Software Enterprises Ltd

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