Infomedia and Whitevector Enter Into a Partnership to Provide Social Media Monitoring

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September 7, 2011
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Infomedia and Whitevector Enter Into a Partnership to Provide Social Media Monitoring

HELSINKI, September 7, 2011/PRNewswire/ --

    As social media has shown vast growth during past years, there is a
growing need to monitor and analyze the ongoing digital discussions on
different platforms. As a result, Infomedia [http://www.infomedia.dk ] has
entered into a partnership with Whitevector [http://www.whitevector.fi/en ],
one of the pioneers within the field of social media monitoring and
analysis. With the new collaboration, Infomedia's clients will be able to
follow and analyze the online conversations that take place in social media.

    "I see Whitevector as a very strong partner. Not only does Whitevector
have a wide-ranging source base, it also offers unique possibilities for the
measurement of social media in an easy-to-use self-service tool. There is no
doubt that this collaboration with Whitevector will put Infomedia in a very
strong position when it comes to monitoring social media," says Morten
Viktor, Vice President Development at Infomedia.

    Whitevector [http://www.whitevector.fi/en ] is also looking forward to
the partnership that will provide both companies with clear advantages in
the Nordic market in the future.

    "Whitevector is excited about the collaboration with Infomedia
[http://www.infomedia.dk ] which will give us a stronger position in the
Danish market. Infomedia's expertise and profound customer relations offer a
fantastic platform for leveraging Whitevector's knowledge about monitoring
social media in the Nordic region," says Tommi Lehtonen, CEO at Whitevector.

    Infomedia A/S

    Infomedia [http://www.infomedia.dk ] is the market-leading player within
Media Intelligence in Denmark. The company gives access to Denmark's largest
article database and offers media monitoring of any kind as well as the
market's strongest media analysis. Infomedia provides an overview of the
media flow and finds the information you need - when you need it.
http://www.infomedia.dk

    Whitevector Oy

    Whitevector [http://www.whitevector.fi/en ] provides monitoring and
analysis of social media. The company works with consumer brands and
partners providing an online service called Chat Reports. Whitevector
enables effective analysis and research of social media through flexible
reporting possibilities and good data quality. The product is based on
university research on information retrieval and language technology.
Whitevector serves clients and partners in the Nordic region and in UK.

Source: Whitevector

For further information please contact: Morten Viktor, Vice President Development, Infomedia, Phone: +45-20402854, E-mail: mv@infomedia.dk ; Tommi Lehtonen, Chief Executive Officer, Whitevector, Phone: +358-50-511-4386, E-mail: tommi.lehtonen@whitevector.com

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