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Appinions Launches the Influencer Exchange
Topic Based Platform to Identify Influencers Across All Media Types
NEW YORK, Sept. 7, 2011 /PRNewswire/ -- Appinions today unveiled the Influencer Exchange, a groundbreaking new service to identify, analyze, engage and monitor opinion and thought leaders on social and traditional media.
"The Influencer Exchange provides marketers, PR professionals, researchers and strategists with a unique Influencer Management Platform that tackles challenges associated with the complex dynamics of today's marketing and PR landscape," said Larry Levy, Appinions' co-founder and CEO.
Since the launch of the invite-only beta, the Influencer Exchange has attracted 250 users from more than 50 PR agencies and brands.
"Identifying people who influence the perceptions of others is a critical step in developing a strategic communications plan," says Jill Fairbrother, Senior Vice President with Ketchum Public Relations Canada. "The Appinions Influencer Exchange allows you to do this research for yourself and in real-time. It's a very exciting service for anyone monitoring or engaged in communications."
The Influencer Exchange is a user-defined, topic based platform that leverages the power of opinions discovered on social and traditional media.
The Influencer Exchange is available for anyone to analyze current affairs. During a 14-day trial, registered users can create an unlimited number of topics. To learn more visit http://www.appinions.com.
About Appinions
Appinions is an opinions-powered platform that makes it easy to identify, analyze, monitor and engage with influencers.
Based on a decade of research at Cornell University, we not only focus on the influencers creating content but the influencers attracting the most attention. This lets us provide a unique and unmatched view of the influencer landscape.
Our services include the Influencer Exchange that lets public relations agencies and brands quickly and effectively discover influencers based on any topic, brand, issue or person.
We also meet the needs of online publishers by leveraging the power of opinions and influencers so they can provide readers with more relevant and interesting content that can be sourced from across the Web or specific sources.
Appinions is a privately owned company based in New York City.
SOURCE Appinions
Appinions
CONTACT: Kyle Tannler, +1-914-595-1383, kyle.tannler@appinions.com
Web Site: http://www.appinions.com
Appinions Launches the Influencer Exchange
Topic Based Platform to Identify Influencers Across All Media Types
NEW YORK, Sept. 7, 2011 /PRNewswire/ -- Appinions today unveiled the Influencer Exchange, a groundbreaking new service to identify, analyze, engage and monitor opinion and thought leaders on social and traditional media.
"The Influencer Exchange provides marketers, PR professionals, researchers and strategists with a unique Influencer Management Platform that tackles challenges associated with the complex dynamics of today's marketing and PR landscape," said Larry Levy, Appinions' co-founder and CEO.
Since the launch of the invite-only beta, the Influencer Exchange has attracted 250 users from more than 50 PR agencies and brands.
"Identifying people who influence the perceptions of others is a critical step in developing a strategic communications plan," says Jill Fairbrother, Senior Vice President with Ketchum Public Relations Canada. "The Appinions Influencer Exchange allows you to do this research for yourself and in real-time. It's a very exciting service for anyone monitoring or engaged in communications."
The Influencer Exchange is a user-defined, topic based platform that leverages the power of opinions discovered on social and traditional media.
The Influencer Exchange is available for anyone to analyze current affairs. During a 14-day trial, registered users can create an unlimited number of topics. To learn more visit http://www.appinions.com.
About Appinions
Appinions is an opinions-powered platform that makes it easy to identify, analyze, monitor and engage with influencers.
Based on a decade of research at Cornell University, we not only focus on the influencers creating content but the influencers attracting the most attention. This lets us provide a unique and unmatched view of the influencer landscape.
Our services include the Influencer Exchange that lets public relations agencies and brands quickly and effectively discover influencers based on any topic, brand, issue or person.
We also meet the needs of online publishers by leveraging the power of opinions and influencers so they can provide readers with more relevant and interesting content that can be sourced from across the Web or specific sources.
Appinions is a privately owned company based in New York City.
SOURCE Appinions
Appinions
CONTACT: Kyle Tannler, +1-914-595-1383, kyle.tannler@appinions.com
Web Site: http://www.appinions.com