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Analyst Firm Positions QuestBack as an EFM Niche Player in Social CRM Magic Quadrant Report
OSLO, October 4, 2011/PRNewswire/ --
QuestBack's Recent Acquisition of Globalpark and Launch of Social CRM
Tool Continues to Strengthen Customer Offering
QuestBack, the European industry leader in Enterprise Feedback
Management (EFM), has gained recognition of its market position following
two key analyst reviews in quick succession over recent weeks. First,
leading EFM provider Globalpark [http://www.questback.com ] was positioned
as a Niche Player in Gartner's Magic Quadrant for Social CRM, 2011[1]- ahead
of its acquisition and integration into QuestBack
[http://www.questback.com ]'s operations. This recognition was swiftly
followed by Gartner analyst Jim Davies' note, 'QuestBack Acquires Globalpark
to Strengthen European EFM Leadership', 2011[2].
Logo: http://www.newscom.com/cgi-bin/prnh/20110929/484492
Gartner's Magic Quadrant for Social CRM, 2011[1]report evaluates vendors
on criteria that measures their ability to execute, which is weighted
heavily towards product/service; overall viability; sales execution/pricing;
market responsiveness and track record; marketing execution; and customer
experience.
The report stated, "Hype around social applications by sales, marketing
and customer service departments has exploded during the past two years as
companies implemented social applications most as experiments or for
tactical purposes."
The report continues, "Successful social CRM vendors will provide clear
benefits for companies and communities, with multiple use cases for sales,
marketing and customer service processes."
"Garner expects the social CRM market to reach over $1 billion in
revenue by year-end 2012, up from approximately $525 million in 2010."
Globalpark was positioned as a Niche Player in the Magic Quadrant for
Social CRM. Gartner says, "Niche Players provide useful, focused technology,
understand changing market dynamics and are working toward evolving their
product capabilities."
Subsequently, Gartner analyst Jim Davies' note entitled 'QuestBack
Acquires Globalpark to Strengthen European EFM Leadership', 2011[2], states,
"The EFM marketplace has entered an accelerated phase of consolidation that
will continue for the next 18 months. Interest in EFM from associated
software markets such as CRM has begun to grow."
He continues, "Vendors are looking to differentiate themselves based on
a number of factors, ranging from geographic dominance, industry expertise,
social alignment, analytical sophistication and consulting prowess.
"EFM is a hot investment area within many organizations, and most
software vendors that are involved in the customer feedback market are
growing at over 20% per year. Companies are increasingly interested in tools
to capture, analyze and act upon customer feedback data originating from
various survey mediums."
Ivar Kroghrud, QuestBack CEO, says: "We are delighted that Gartner has
recognised Globalpark as a Niche Player for Social CRM. With QuestBack's
recent acquisition of Globalpark, our social media and Social CRM offering
has been strengthened. Our customers will certainly benefit directly through
the ability to capture the social customer's voice in tandem with our
existing EFM offerings."
[1]Gartner, Inc. "Gartner Magic Quadrant for Social CRM, 2011," Adam
Sarner et al., 25th July, 2011
[2]Gartner, Inc. "QuestBack Acquires Globalpark to Strengthen European
EFM Leadership, 2011," Jim Davies, 22nd August 2011
About QuestBack
QuestBack Group is Europe's leading Enterprise Feedback Management and
one of the world's Top 5 vendors. QuestBack provides online survey
solutions, panel solutions and social CRM solutions - web-based services for
relationship development through the collection, analysis, and follow-up of
business critical information. QuestBack's clients achieve better financial
performance through increasing the satisfaction and loyalty among their
customers and employees. QuestBack was founded in 2000 and has achieved
double digit growth ever since. The Company is headquartered in Oslo, Norway
with subsidiaries in 7 countries and offices in a total of 17 countries, and
serves over 5,000 customers across all sectors and industries, including
Volvo, Ernst & Young, Coca-Cola, Microsoft and Bosch.
About Globalpark
Globalpark provides Social CRM, Panel Community and Survey software that
enables organisations to manage what matters across the enterprise. By
capturing feedback and tracking sentiments of customers, employees and
partners via online, mobile and social channels, they gain insights that
drive better business decisions. By identifying and empowering influential
advocates, they build reputation and extend reach. Founded in 1999,
Globalpark software is German-engineered and globally-tested by leading
brands and top market research institutes, including: Continental, Daimler,
General Mills, GfK, IDG, Nintendo, Sony Music, TNS and Bosch.
About the Magic Quadrant The Magic Quadrant is copyrighted 2011 by
Gartner, Inc. and is reused with permission. The Magic Quadrant is a
graphical representation of a marketplace at and for a specific time period.
It depicts Gartner's analysis of how certain vendors measure against
criteria for that marketplace, as defined by Gartner. Gartner does not
endorse any vendor, product or service depicted in the Magic Quadrant, and
does not advise technology users to select only those vendors placed in the
"Leaders" quadrant. The Magic Quadrant is intended solely as a research
tool, and is not meant to be a specific guide to action. Gartner disclaims
all warranties, express or implied, with respect to this research, including
any warranties of merchantability or fitness for a particular purpose.
Source: QuestBack
Press contact: Daniel Vadet Hansen (CMO), Tel: +47-98-22-17-47, daniel@questback.com
Analyst Firm Positions QuestBack as an EFM Niche Player in Social CRM Magic Quadrant Report
OSLO, October 4, 2011/PRNewswire/ --
QuestBack's Recent Acquisition of Globalpark and Launch of Social CRM
Tool Continues to Strengthen Customer Offering
QuestBack, the European industry leader in Enterprise Feedback
Management (EFM), has gained recognition of its market position following
two key analyst reviews in quick succession over recent weeks. First,
leading EFM provider Globalpark [http://www.questback.com ] was positioned
as a Niche Player in Gartner's Magic Quadrant for Social CRM, 2011[1]- ahead
of its acquisition and integration into QuestBack
[http://www.questback.com ]'s operations. This recognition was swiftly
followed by Gartner analyst Jim Davies' note, 'QuestBack Acquires Globalpark
to Strengthen European EFM Leadership', 2011[2].
Logo: http://www.newscom.com/cgi-bin/prnh/20110929/484492
Gartner's Magic Quadrant for Social CRM, 2011[1]report evaluates vendors
on criteria that measures their ability to execute, which is weighted
heavily towards product/service; overall viability; sales execution/pricing;
market responsiveness and track record; marketing execution; and customer
experience.
The report stated, "Hype around social applications by sales, marketing
and customer service departments has exploded during the past two years as
companies implemented social applications most as experiments or for
tactical purposes."
The report continues, "Successful social CRM vendors will provide clear
benefits for companies and communities, with multiple use cases for sales,
marketing and customer service processes."
"Garner expects the social CRM market to reach over $1 billion in
revenue by year-end 2012, up from approximately $525 million in 2010."
Globalpark was positioned as a Niche Player in the Magic Quadrant for
Social CRM. Gartner says, "Niche Players provide useful, focused technology,
understand changing market dynamics and are working toward evolving their
product capabilities."
Subsequently, Gartner analyst Jim Davies' note entitled 'QuestBack
Acquires Globalpark to Strengthen European EFM Leadership', 2011[2], states,
"The EFM marketplace has entered an accelerated phase of consolidation that
will continue for the next 18 months. Interest in EFM from associated
software markets such as CRM has begun to grow."
He continues, "Vendors are looking to differentiate themselves based on
a number of factors, ranging from geographic dominance, industry expertise,
social alignment, analytical sophistication and consulting prowess.
"EFM is a hot investment area within many organizations, and most
software vendors that are involved in the customer feedback market are
growing at over 20% per year. Companies are increasingly interested in tools
to capture, analyze and act upon customer feedback data originating from
various survey mediums."
Ivar Kroghrud, QuestBack CEO, says: "We are delighted that Gartner has
recognised Globalpark as a Niche Player for Social CRM. With QuestBack's
recent acquisition of Globalpark, our social media and Social CRM offering
has been strengthened. Our customers will certainly benefit directly through
the ability to capture the social customer's voice in tandem with our
existing EFM offerings."
[1]Gartner, Inc. "Gartner Magic Quadrant for Social CRM, 2011," Adam
Sarner et al., 25th July, 2011
[2]Gartner, Inc. "QuestBack Acquires Globalpark to Strengthen European
EFM Leadership, 2011," Jim Davies, 22nd August 2011
About QuestBack
QuestBack Group is Europe's leading Enterprise Feedback Management and
one of the world's Top 5 vendors. QuestBack provides online survey
solutions, panel solutions and social CRM solutions - web-based services for
relationship development through the collection, analysis, and follow-up of
business critical information. QuestBack's clients achieve better financial
performance through increasing the satisfaction and loyalty among their
customers and employees. QuestBack was founded in 2000 and has achieved
double digit growth ever since. The Company is headquartered in Oslo, Norway
with subsidiaries in 7 countries and offices in a total of 17 countries, and
serves over 5,000 customers across all sectors and industries, including
Volvo, Ernst & Young, Coca-Cola, Microsoft and Bosch.
About Globalpark
Globalpark provides Social CRM, Panel Community and Survey software that
enables organisations to manage what matters across the enterprise. By
capturing feedback and tracking sentiments of customers, employees and
partners via online, mobile and social channels, they gain insights that
drive better business decisions. By identifying and empowering influential
advocates, they build reputation and extend reach. Founded in 1999,
Globalpark software is German-engineered and globally-tested by leading
brands and top market research institutes, including: Continental, Daimler,
General Mills, GfK, IDG, Nintendo, Sony Music, TNS and Bosch.
About the Magic Quadrant The Magic Quadrant is copyrighted 2011 by
Gartner, Inc. and is reused with permission. The Magic Quadrant is a
graphical representation of a marketplace at and for a specific time period.
It depicts Gartner's analysis of how certain vendors measure against
criteria for that marketplace, as defined by Gartner. Gartner does not
endorse any vendor, product or service depicted in the Magic Quadrant, and
does not advise technology users to select only those vendors placed in the
"Leaders" quadrant. The Magic Quadrant is intended solely as a research
tool, and is not meant to be a specific guide to action. Gartner disclaims
all warranties, express or implied, with respect to this research, including
any warranties of merchantability or fitness for a particular purpose.
Source: QuestBack
Press contact: Daniel Vadet Hansen (CMO), Tel: +47-98-22-17-47, daniel@questback.com