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CalypsoCase, the First Community-Supported Luxury iPhone 4S Accessory
LJUBLJANA, Slovenia, October 5, 2011/PRNewswire/ --
Two hundred early adopters, from around the world, helped bring to life
an entirely new luxury product.
The European company CalypsoCrystal [http://www.calypsocrystal.com ]
chose the CKIE crowd-funding design platform to engage with early adopters.
The goal was simple: creating a stunningly stylish iPhone case.
CalypsoCase is a luxury protective phone case, handcrafted from silver,
titanium and premium Italian leather.
Founder Matej Kurent explains: "Luxury is no longer the domain of big
brands. Inspiration and innovation can happen anywhere and can be supported
by fashion aficionados from around the world. We've got supporters from the
US to Australia, and as far away as Albania. It's really impressive!"
Lovers of luxury immediately began to contribute to the project. In less
than a month, more than 200 supporters contributed $70 or more each to
provide seed capital. Soon after, CalypsoCrystal began rolling out the
amazing CalypsoCase.
CalypsoCase is precision handcrafted to fit the brand new iPhone 4S as
well as iPhone 4 and other selected smart phone models.
"We are bringing together the precision of European craftsmanship with
exceptional design," said Mr. Kurent. "We are guided by our ambition to
create exceptional products from premium materials. Materials for each
CalypsoCase are precisely laser cut and assembled by experienced craftsmen.
Each piece of silver on CalypsoCase is hand polished. No compromises. Ever."
CalypsoCrystal is a perfect example showing that that new luxury brands
can be established by using new approaches. The tech savvy and highly
responsive audience of aspirational buyers already account for a third of
all luxury spending.
These consumers are looking for a different type of engagement. With a
crowd-funded approach, CalypsoCrystal offered just that. Early adopters are
not just ordinary buyers. They are a vital part of its success story.
The CalypsoCase is available at http://www.calypsocrystal.com and at
selected retailers worldwide for $119/EUR99.
CalypsoCase comes in four different styles: Zurich Night (deep black
with red interior), Cannes after Cannes (structured beige leather and hand
polished silver ring), Marrakesh Spring (stunning orange and precisely cut
silver) and Glowing Iceland (deep laser purple with shiny silver ring).
About CalypsoCrystal:
CalypsoCrystal designs and produces luxury handmade accessories for
mobile devices. It is known for CrystalDock, a luxury dock for the iPhone
and iPod made of pure and perfect crystal glass. CalypsoCrystal is based in
Ljubljana, Europe.
For additional information contact:
Ales Ruter, press@calypsocrystal.com, Tel +38616203490
Press images:
http://wtrns.fr/YDgcwmeRiQ-2OB
Source: CalypsoCrystal
.
CalypsoCase, the First Community-Supported Luxury iPhone 4S Accessory
LJUBLJANA, Slovenia, October 5, 2011/PRNewswire/ --
Two hundred early adopters, from around the world, helped bring to life
an entirely new luxury product.
The European company CalypsoCrystal [http://www.calypsocrystal.com ]
chose the CKIE crowd-funding design platform to engage with early adopters.
The goal was simple: creating a stunningly stylish iPhone case.
CalypsoCase is a luxury protective phone case, handcrafted from silver,
titanium and premium Italian leather.
Founder Matej Kurent explains: "Luxury is no longer the domain of big
brands. Inspiration and innovation can happen anywhere and can be supported
by fashion aficionados from around the world. We've got supporters from the
US to Australia, and as far away as Albania. It's really impressive!"
Lovers of luxury immediately began to contribute to the project. In less
than a month, more than 200 supporters contributed $70 or more each to
provide seed capital. Soon after, CalypsoCrystal began rolling out the
amazing CalypsoCase.
CalypsoCase is precision handcrafted to fit the brand new iPhone 4S as
well as iPhone 4 and other selected smart phone models.
"We are bringing together the precision of European craftsmanship with
exceptional design," said Mr. Kurent. "We are guided by our ambition to
create exceptional products from premium materials. Materials for each
CalypsoCase are precisely laser cut and assembled by experienced craftsmen.
Each piece of silver on CalypsoCase is hand polished. No compromises. Ever."
CalypsoCrystal is a perfect example showing that that new luxury brands
can be established by using new approaches. The tech savvy and highly
responsive audience of aspirational buyers already account for a third of
all luxury spending.
These consumers are looking for a different type of engagement. With a
crowd-funded approach, CalypsoCrystal offered just that. Early adopters are
not just ordinary buyers. They are a vital part of its success story.
The CalypsoCase is available at http://www.calypsocrystal.com and at
selected retailers worldwide for $119/EUR99.
CalypsoCase comes in four different styles: Zurich Night (deep black
with red interior), Cannes after Cannes (structured beige leather and hand
polished silver ring), Marrakesh Spring (stunning orange and precisely cut
silver) and Glowing Iceland (deep laser purple with shiny silver ring).
About CalypsoCrystal:
CalypsoCrystal designs and produces luxury handmade accessories for
mobile devices. It is known for CrystalDock, a luxury dock for the iPhone
and iPod made of pure and perfect crystal glass. CalypsoCrystal is based in
Ljubljana, Europe.
For additional information contact:
Ales Ruter, press@calypsocrystal.com, Tel +38616203490
Press images:
http://wtrns.fr/YDgcwmeRiQ-2OB
Source: CalypsoCrystal
.