Attunity Introduces Cloud Data Replication Software for Loading Data to Microsoft SQL Azure

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October 11, 2011
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Attunity Introduces Cloud Data Replication Software for Loading Data to Microsoft SQL Azure

Attunity Replicate offers innovative 'click-2-replicate' solution for loading data efficiently from heterogeneous databases

BURLINGTON, Massachusetts, October 11, 2011/PRNewswire-FirstCall/ --

    Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data
integration software, announced today that Attunity Replicate
[http://www.attunity.com/attunity_replicate ], its innovative data
replication software with 'click-2-replicate' design, now supports loading
data to Microsoft SQL Azure, helping organizations to capitalize on the
value of cloud computing with the Windows Azure Platform. Attunity will
present Attunity Replicate with support for SQL Azure at the PASS Summit,
the premier conference for SQL Server professionals, October 11-14, in
Seattle, WA.

    Microsoft SQL Azure is a highly available and scalable cloud database
service built on SQL Server technologies and is a key component of
Microsoft's cloud strategy. Using data replication to load data into SQL
Azure helps organizations accelerate cloud adoption, reduce risks and derive
value faster in building hybrid solutions where data exists both in the data
center and in the cloud.

    Attunity Replicate is high-performance data replication software that
enables efficient and frequent loading of data from many databases into
Microsoft SQL Azure. With its 'click-2-replicate' design, the Attunity
solution simplifies user experience, replacing the need for complex and
costly custom development projects with a packaged and managed solution that
is fast to learn and implement, delivering quick time-to-value.

    "Attunity Replicate's support for heterogeneous data replication to SQL
Azure is a solution aimed at helping customers easily and quickly move data
in a cloud computing environment," said Douglas Leland, General Manager, SQL
Server Product Management, at Microsoft.

    Attunity Replicate fully automates the loading process into SQL Azure,
starting with the generation of target tables in the cloud, continuing with
full load of the data, and following with incremental updates. It is
designed with optimizations for efficiently loading data from on-premise
databases to SQL Azure databases in the cloud. It also leverages log-based
technology that captures and delivers transaction changes with minimal
impact on source database systems including Oracle, SQL Server and DB2.

    "Attunity Replicate simplifies and accelerates the process of getting
data into SQL Azure, adding value for virtually any organization looking to
capitalize on the Microsoft SQL Azure cloud platform," explained Shimon
Alon, chairman and CEO of Attunity. "Being the first to offer such
capabilities strengthens Attunity's leadership in the data replication
market as well as the strategic value we bring Microsoft, its partners and
its customers."

    Tweet this: #Attunity introduces #cloud #datareplication for #Microsoft
#SQLAzure http://bit.ly/nzPRo8

    About Attunity

    Attunity is a leading provider of real-time data integration software
that enables access, sharing and distribution of data across heterogeneous
enterprise platforms, organizations, and the cloud. Our offering includes
software solutions such as data replication
[http://www.attunity.com/attunity_replicate ], real-time change data capture
[http://www.attunity.com/attunity_stream ] (CDC) and real-time data
connectivity [http://www.attunity.com/attunity_connect ], as well as
enterprise file replication
[http://www.repliweb.com/products/r1-r/index.php ] and managed-file-transfer
[http://www.repliweb.com/products/rmft/index.php ] (MFT) offered through our
RepliWeb division. Using Attunity's software solutions, our customers enjoy
dramatic business benefits by enabling real-time access and availability of
data and files where and when needed, across the maze of heterogeneous
systems making up today's IT environment.

    Attunity has supplied innovative software solutions to its
enterprise-class customers for nearly 20 years and has successful
deployments at thousands of organizations worldwide. Attunity provides
software directly and indirectly through a number of partners such as
Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its
customers via offices in North America, Europe, and Asia Pacific and through
a network of local partners. For more information, visit
http://www.attunity.com and join our community on Twitter
[http://www.twitter.com/attunity ], Facebook
[http://www.facebook.com/attunity ] and LinkedIn [http://linkd.in/attunity ].

    Safe Harbor Statement

    This press release contains forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995 and other Federal Securities laws. Statements preceded
by, followed by, or that otherwise include the words "believes", "expects",
"anticipates", "intends", "estimates", "plans", and similar expressions or
future or conditional verbs such as "will", "should", "would", "may" and
"could" are generally forward-looking in nature and not historical facts.
Because such statements deal with future events, they are subject to various
risks and uncertainties and actual results could differ materially from
Attunity's current expectations. Factors that could cause or contribute to
such differences include, but are not limited to: the impact on revenues of
economic and political uncertainties and weaknesses in various regions of
the world, including the commencement or escalation of hostilities or acts
of terrorism; our liquidity challenges and the need to raise additional
capital in the future; any unforeseen developmental or technological
difficulties with regard to Attunity's products; changes in the competitive
landscape, including new competitors or the impact of competitive pricing
and products; a shift in demand for products such as Attunity's; unknown
factors affecting third parties with which Attunity has formed business
alliances; timely availability and customer acceptance of Attunity's new and
existing products; and other factors and risks on which Attunity may have
little or no control. This list is intended to identify only certain of the
principal factors that could cause actual results to differ. For a more
detailed description of the risks and uncertainties affecting Attunity,
reference is made to Attunity's Annual Report on Form 20-F for the year
ended December 31, 2010, which is on file with the Securities and Exchange
Commission (SEC) and the other risk factors discussed from time to time by
Attunity in reports filed or furnished to the SEC. Except as otherwise
required by law, Attunity undertakes no obligation to publicly release any
revisions to these forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.

    (c) Attunity 2011. All Rights Reserved. Attunity is a registered
trademark of Attunity Inc. All other product and company names herein may be
trademarks of their respective owners.

   
    Press contact:
    Itamar Ankorion, VP Business Development and Corporate Strategy, Attunity
    itamar.ankorion@attunity.com
    Tel. +1-781-730-4071

    Or

    Erica Burns, PAN Communications
    eburns@pancomm.com
    Tel. +1-617-502-4340

Source: Attunity Ltd

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