Kobo Expands eReader Family, Announces The New Kobo Vox With Vivid Color Display

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October 19, 2011
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Kobo Expands eReader Family, Announces The New Kobo Vox With Vivid Color Display

THE WORLD'S FIRST SOCIAL eREADER

        --  INTRODUCING THE NEW KOBO VOX eREADER: INSPIRED BY VOX POPULI;
            VOICE OF THE PEOPLE
        --  START CONVERSATIONS AND ENGAGE WITH FRIENDS AND OTHER READERS
            AROUND THE WORLD, DISCOVER NEW BOOKS THROUGH FACEBOOK
        --  ENJOY READING OUTDOORS WITH THE MOST ADVANCED 7 INCH AFFS+
            MULTIMEDIA TOUCHSCREEN WITH ANTI-GLARE
        --  READ IN VIVID COLOR WITH RICH CONTENT FOR ALL AGES INCLUDING
            COMICS, COOKBOOKS, TRAVEL GUIDES AND CHILDREN'S BOOKS WITH
            READ-ALONG TECHNOLOGY
        --  EXPERIENCE MORE - BROWSE THE INTERNET, ACCESS EMAIL, FACEBOOK,
            TWITTER, LISTEN TO MUSIC, WATCH MOVIES, PLAY GAMES, READ
            NEWSPAPERS & MAGAZINES - PLUS ACCESS AN APP STORE WITH OVER
            15,000 FREE APPS, ALL ON ANDROID
        --  AVAILABLE FOR PRE-ORDER TODAY IN CANADA AND THE US FOR THE LOW
            PRICE OF $199.99

TORONTO, Oct. 19, 2011 /PRNewswire/ - Kobo, a global leader in eReading with
over 5 million users worldwide, today announced the new Kobo Vox
eReader, the world's first social eReader.  The Kobo Vox, inspired by
"Vox Populi" meaning the voice of the people, enables readers to start
conversations with other readers and discover new books and authors
through their social network.  With a vivid color display, Kobo takes
the reading experience to a whole new level and offers even more
content - rich color books, newspapers, magazines, games, music, video,
games and social feeds - all on an open Android platform.

"Kobo Vox is the reader for your connected life, and opens the door to
the next generation of eReading - social eReading - where books can
come alive in color and conversation.  Readers can get more out of
their experience by connecting with Kobo's global community of book
lovers." said Michael Serbinis, CEO, Kobo.  "Plus, with Kobo Vox you
have the freedom to connect with friends, listen to music, watch
movies, play games and discover new apps with almost unlimited
choices."

A WORLD CLASS READING EXPERIENCE

Based on Kobo's #1-rated Android eReading experience, Kobo Vox was built
by readers for readers.  People can access their entire library on the
go, in an easy to hold, lightweight design with a comfortable quilted
back. The Kobo Vox comes in a selection of four contemporary, fun, new
colors - Hot Pink, Lime Green, Ice Blue and Jet Black, giving a choice
of options to reflect personal style, and delivers a superior user
experience that allows users to easily navigate their library, scroll
through books, and turn pages with a tap or swipe, plus personalize
their reading experience with highlights, annotations, adjustable fonts
and more.  The Kobo Vox has onboard storage for up to 8000 eBooks, with
expandable storage to hold up to 40,000 books, and access to unlimited
storage in the Kobo cloud.  With Kobo, you can read continuously across
devices with free top rated Kobo apps available for most popular
smartphones, tablets and computers.  Developed on Android 2.3, readers
have the freedom to customize their experience to best suit their
personal needs and preferences.

CAPTURING THE VOICE OF THE PEOPLE

Building on the industry leading social platform, Reading Life, users
can now choose to connect with friends or create book clubs and discuss
their favorite reads on Facebook, track their reading statistics, and
unlock fun and exciting awards just for reading.  The recent innovation
of Kobo Pulse(TM) takes social reading to a new level - readers can  feel
the pulse of a book, start conversations, share comments and thoughts
and leave reviews by 'Liking', 'Disliking' and/or commenting,
real-time, with others who are reading the same book.  Kobo Pulse
provides the ultimate source for book recommendations, as the
suggestions come from friends and 'like' minded readers whose opinions
and interests are similar and trusted.

Now, "The End" is never the end.  Kobo is the first eReading platform to
be integrated with Facebook Ticker and Timeline to enable further
reading discovery and entertainment.

THE MOST ADVANCED MULTIMEDIA TOUCHSCREEN

Featuring a brilliant multimedia touchscreen, readers can experience
text with high contrast resolution and immerse themselves in books,
magazines, games and videos in vivid color.  Kobo uses the most
advanced 7 inch AFFS+ display, with anti-glare - the same technology
used in airplane cockpits (there are no clouds at 30,000 feet) - for
great reading indoors or outdoors and featuring an extra-wide angle for
incredible viewing and ideal for shared reading and viewing.

NOW READ IN VIVID COLOR

Kobo's global ebookstore - 2.5 million books and over 1 million free -
just got better with new color and enhanced multimedia content. 
Discover a new world of reading with rich color content for all ages,
including cookbooks, engaging travel guides, comic books, and graphic
novels. Parents and children can read together with Read Along
children's books, a great way to spend quality time and a fun way to
help children learn to read.  The Vox eReader includes three free color
books, so people can start building their color library right away;
there is a selection of dessert recipes for the chef-in-training in
Sweet Dreams, Lonely Planet's Europe Essentials for the avid traveler
and Franklin and the Thunderstorm for young readers.

EXPERIENCE MORE - THE EREADER FOR YOUR CONNECTED LIFE

In addition to reading - Kobo Vox users can easily browse the Web, check
email, listen to music, watch movies, play games and store personal
photos.  Choose from a selection of pre-loaded top ranked entertainment
apps:

        --  Magazines from Zinio® - plus 12 FREE popular magazines for Kobo
            Vox owners
        --  Newspapers from PressReader(TM) - over 1,900 full newspapers
            from around the world - and a gift of 7 newspapers of your
            choice!
        --  Unlimited music from RDIO®
        --  Get social with Twitter® & Facebook®
        --  Book lover must-have: Merriam Webster's Dictionary
        --  Games like Cut the Rope®
        --  Apps - over 15,000 FREE apps
        --  Kobo and Facebook widgets that sit right on the home screen
        --  Access to more music and video services in the app store

FREEDOM OF CHOICE

At Kobo, we believe you should have the ability to read on any device. 
Readers can download free Kobo eReading apps to read across the most
popular devices including desktops, laptops, tablets, AndroidO phones,
iPhonesÒ, iPadsÒ, Blackberry® Smartphones and PlayBooks.  Readers can
also download their ebooks and read on a wide range of dedicated
eReaders.

Consistent with our open philosophy, Kobo Vox offers full access to
Android 2.3, and includes an open app store with over 15,000 FREE apps
for Android.   With ultra-fast web browsing, the latest news, weather,
and Hollywood gossip at your fingertips.  Plus, a full-featured email
client supports POP, IMAP and Microsoft® ActiveSync so you can get all
your personal email like Yahoo and Gmail and work email too!

AMAZING LOW PRICE OF $199.99, AVAILABLE FOR PRE-ORDER STARTING TODAY

The Kobo Vox will begin rolling out internationally today, starting with
the US and Canada.

In Canada, Kobo Vox is available for pre-order online at leading Kobo
retail partners: Indigo Books & Music (http://www.indigo.ca), Future Shop (http://www.futureshop.ca), Best Buy (http://www.bestbuy.ca), and Kobo.com for a MSRP of $199.99

In the U.S., the Kobo Vox is available for pre-order at Best Buy
(http://www.bestbuy.com), Fry's Electronics (http://www.frys.com), and at Kobo.com
for a MSRP of $199.99.

For more information on Kobo and the new Kobo Vox eReader visit http://www.Kobo.com

About Kobo, Inc.

Kobo is a global eReading service with more than 2.5 million eBooks,
magazines and newspapers - one of the largest eReading catalogues in
the world.  Kobo believes consumers should have the freedom to read any
book on any device and has attracted millions of readers from over 100
countries across the globe.  Kobo has top ranked eReading applications
for iPad, iPhone, BlackBerry, Android, Windows and MacOS, and is the
eReading application of choice for leading tablet OEMs.  Kobo eReaders
are available at leading retailers, including Indigo, Walmart, Best
Buy, Target, Future Shop, WHSmith, Collins Booksellers and
Whitcoull's.  Kobo's innovative Reading Life is an industry-first
comprehensive social eReading experience - Kobo users can earn awards
simply for time spent reading and encouraging others.  Kobo is backed
by majority shareholder Indigo Books & Music Inc., Cheung Kong
Holdings, and institutional investors.

SOURCE  Kobo Inc.

Kobo Inc.

CONTACT:  Wendy Zaas/Karina St. Jean
Rogers & Cowan
310.854.8148/212.445.8419
wzaas@rogersandcowan.com
kstjean@rogersandcowan.com

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