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WISeKey Announces Extended Partnership With Hublot After a Successful Deployment of its Brand Protection Solution
GENEVA, October 20, 2011/PRNewswire/ --
WISeKey, a 2011 World Economic Forum (WEF) Global Growth Company, is
pleased to announce an agreement with the Swiss luxury watch brand Hublot to
extend their breakthrough anti-counterfeiting partnership. After an
astonishingly successful deployment of WISeAuthentic(R) - WISeKey's brand
protection technology that features a pioneering solution to the scourge of
counterfeit products infiltrating the global market - WISeKey and Hublot
have extended the terms of their existing agreement to expand the protection
service provided by the security company that is now extending the solution
to other luxury brands.
Hublot was the first brand to adopt WISeAuthentic, the revolutionary
system that uses Trusted Digital Identification technologies to track and
authenticate items. Since 2010, all Hublot Big Bang, Classic Fusion, and
King Power watches have been protected by WISeAuthentic, and the system is
operational in over 400 Hublot boutiques worldwide, praised by the reseller
network and Hublot's management. Not only does WISeAuthentic help minimize
the risk of counterfeiting, but it also offers real-time sales monitoring
that allows quantifiable direct marketing activities and control of the gray
market.
"This combination provides a fail-safe solution, impossible to
replicate, at a fraction of the amount lost in sales due to counterfeits..."
said Jean-Claude Biver, Hublot's CEO.
"Counterfeiting is a major issue for our society, representing five to
seven percent of all world trade and increasing daily," said Carlos Moreira,
WISeKey's CEO. "With the value of luxury brands estimated at one trillion
dollars (US), companies need a reliable solution to prove authenticity. We
are pleased that WISeKey technology is used in the fight against
counterfeiting."
For more information on WISeAuthentic: http://www.wiseauthentic.com
For the full release please see
http://www.presseportal.ch/go2/release_please_Hublot
Contact:
WISeKey SA
Eileen Weinberg
eweinber@wisekey.com
Phone: +41-22-594-30-00
Source: WISeKey SA
.
WISeKey Announces Extended Partnership With Hublot After a Successful Deployment of its Brand Protection Solution
GENEVA, October 20, 2011/PRNewswire/ --
WISeKey, a 2011 World Economic Forum (WEF) Global Growth Company, is
pleased to announce an agreement with the Swiss luxury watch brand Hublot to
extend their breakthrough anti-counterfeiting partnership. After an
astonishingly successful deployment of WISeAuthentic(R) - WISeKey's brand
protection technology that features a pioneering solution to the scourge of
counterfeit products infiltrating the global market - WISeKey and Hublot
have extended the terms of their existing agreement to expand the protection
service provided by the security company that is now extending the solution
to other luxury brands.
Hublot was the first brand to adopt WISeAuthentic, the revolutionary
system that uses Trusted Digital Identification technologies to track and
authenticate items. Since 2010, all Hublot Big Bang, Classic Fusion, and
King Power watches have been protected by WISeAuthentic, and the system is
operational in over 400 Hublot boutiques worldwide, praised by the reseller
network and Hublot's management. Not only does WISeAuthentic help minimize
the risk of counterfeiting, but it also offers real-time sales monitoring
that allows quantifiable direct marketing activities and control of the gray
market.
"This combination provides a fail-safe solution, impossible to
replicate, at a fraction of the amount lost in sales due to counterfeits..."
said Jean-Claude Biver, Hublot's CEO.
"Counterfeiting is a major issue for our society, representing five to
seven percent of all world trade and increasing daily," said Carlos Moreira,
WISeKey's CEO. "With the value of luxury brands estimated at one trillion
dollars (US), companies need a reliable solution to prove authenticity. We
are pleased that WISeKey technology is used in the fight against
counterfeiting."
For more information on WISeAuthentic: http://www.wiseauthentic.com
For the full release please see
http://www.presseportal.ch/go2/release_please_Hublot
Contact:
WISeKey SA
Eileen Weinberg
eweinber@wisekey.com
Phone: +41-22-594-30-00
Source: WISeKey SA
.