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Webroot Delivers the Message: We're Sorry
Leading Internet Security Company Causes a Ruckus with Video Exposing What People Really Think About PC Protection
BOULDER, Colo., Oct. 27, 2011 /PRNewswire/ -- What do you think a focus group on Internet security would talk about? Do you imagine a little old lady shouting out a string of expletives? How about participants comparing computer security to a certain type of "sandwich"?
To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/webroot-delivers-the-message--were-sorry-132652063.html
Take a look at what actually happens in one of these focus groups, presented in a hilarious new video introducing Webroot® SecureAnywhere(TM), the fastest, lightest, and least demanding protection(1) ever created: http://www.youtube.com/watch?feature=player_profilepage&v=qgervxMmoqA
The 30-second video commercial is part of the "Security You Won't Hate" campaign from TDA Boulder which also includes online ads with messages such as "Protect more, annoy less," and "Intercept more, interrupt less."
"We want to tell PC users we're sorry, on behalf of the entire industry," said Chris Benham, chief demand officer, Webroot. "Through our research, we tapped into a prevailing emotion, which is 'Stop holding my computer hostage.' Security should free you to do the things you want to do online. With Webroot SecureAnywhere, we've delivered protection that is 98 percent smaller and nearly four times faster than the average leading competitor. We collaborated with TDA to create the 'focus group' video to convey that we get it - we've heard you, and we've taken the misery out of security for you."
The video is running on sites including FunnyorDie.com, cnet.com, PCMag.com and PCWorld.com, as well as the online network, Tremor Media.
About the Webroot® SecureAnywhere(TM) Consumer Portfolio:
Ranging from basic, single-PC protection to multi-feature, multi-device coverage, the new services from Webroot are designed to fit their users' needs. The products are available today at http://www.webroot.com and in select retail stores in the United States and the United Kingdom.
About TDA_Boulder:
TDA_Boulder, in Boulder, Colo., is a strategically-focused creative agency with $30 million billings from clients including, among others, Webroot, FirstBank, Boyer's Coffee, Sir Richard's Condom Co., Justin's Nut Butter, and Avery Beer. tdaboulder.com
Webroot, SecureAnywhere, and Webroot SecureAnywhere are registered trademarks or trademarks of Webroot Software, Inc. in the United States and other countries.
(1) PassMark Software, "Webroot
SecureAnywhere vs. Six Traditional
Antivirus Products" Antivirus
Performance Benchmark, September 2011
www.webroot.com/En_US/consumer-
products-secureanywhere-antivirus.html
SOURCE TDA
Video:http://www.prnewswire.com/news-releases/webroot-delivers-the-message--were-sorry-132652063.html
TDA
CONTACT: Alana Signor, x18, Leslee Borger, x11, Truth Be Told PR, +1-212-477-8090
Web Site: http://tdaboulder.com
Webroot Delivers the Message: We're Sorry
Leading Internet Security Company Causes a Ruckus with Video Exposing What People Really Think About PC Protection
BOULDER, Colo., Oct. 27, 2011 /PRNewswire/ -- What do you think a focus group on Internet security would talk about? Do you imagine a little old lady shouting out a string of expletives? How about participants comparing computer security to a certain type of "sandwich"?
To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/webroot-delivers-the-message--were-sorry-132652063.html
Take a look at what actually happens in one of these focus groups, presented in a hilarious new video introducing Webroot® SecureAnywhere(TM), the fastest, lightest, and least demanding protection(1) ever created: http://www.youtube.com/watch?feature=player_profilepage&v=qgervxMmoqA
The 30-second video commercial is part of the "Security You Won't Hate" campaign from TDA Boulder which also includes online ads with messages such as "Protect more, annoy less," and "Intercept more, interrupt less."
"We want to tell PC users we're sorry, on behalf of the entire industry," said Chris Benham, chief demand officer, Webroot. "Through our research, we tapped into a prevailing emotion, which is 'Stop holding my computer hostage.' Security should free you to do the things you want to do online. With Webroot SecureAnywhere, we've delivered protection that is 98 percent smaller and nearly four times faster than the average leading competitor. We collaborated with TDA to create the 'focus group' video to convey that we get it - we've heard you, and we've taken the misery out of security for you."
The video is running on sites including FunnyorDie.com, cnet.com, PCMag.com and PCWorld.com, as well as the online network, Tremor Media.
About the Webroot® SecureAnywhere(TM) Consumer Portfolio:
Ranging from basic, single-PC protection to multi-feature, multi-device coverage, the new services from Webroot are designed to fit their users' needs. The products are available today at http://www.webroot.com and in select retail stores in the United States and the United Kingdom.
About TDA_Boulder:
TDA_Boulder, in Boulder, Colo., is a strategically-focused creative agency with $30 million billings from clients including, among others, Webroot, FirstBank, Boyer's Coffee, Sir Richard's Condom Co., Justin's Nut Butter, and Avery Beer. tdaboulder.com
Webroot, SecureAnywhere, and Webroot SecureAnywhere are registered trademarks or trademarks of Webroot Software, Inc. in the United States and other countries.
(1) PassMark Software, "Webroot
SecureAnywhere vs. Six Traditional
Antivirus Products" Antivirus
Performance Benchmark, September 2011
www.webroot.com/En_US/consumer-
products-secureanywhere-antivirus.html
SOURCE TDA
Video:http://www.prnewswire.com/news-releases/webroot-delivers-the-message--were-sorry-132652063.html
TDA
CONTACT: Alana Signor, x18, Leslee Borger, x11, Truth Be Told PR, +1-212-477-8090
Web Site: http://tdaboulder.com