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Bannerlink Dynamic Video Advertising Platform Now Available in Spanish - Advertisers Can Connect to Broader Audience with Interactive Banner Content
Interactive Video Advertising Greatly Improves Consumer Engagement and ROI
CHICAGO, Nov. 2, 2011 /PRNewswire/ --Liquidus, the only company that can create and deliver dynamic video advertisements to web, mobile and video on demand TV platforms, today announced that Bannerlink, the company's Rich Media video banner product, is now able to display Spanish-language dynamic banners. Integrated human voiceovers and call to actions can now be delivered in Spanish to reach broader audiences.
Bannerlink ads are immersive, allowing viewers to look at an advertiser's product inventory as videos within the banner, without leaving the site they're on. It helps them quickly shop and get product detail to decide if they want to pursue further purchasing actions. Bannerlink gives advertisers substantial control over their product listings. They can select the banner size, style, and dominant colors and also set the various call-to-action and button labels.
"We are very pleased to present Bannerlink in Spanish to the benefit of both advertisers and publishers, said Todd Holmes, President and CEO of Liquidus. "We are opening up our interactive ads to a massive underserved demographic. Our country is becoming increasingly diverse, and both advertisers and publishers need to pursue all potential consumers in order to thrive. Bannerlink offers significantly better customer engagement compared to traditional banner ads. We allow advertisers to dynamically display their inventory content so they can offer limited-time sales or seamlessly remove discontinued products."
Bannerlink gives advertisers and publishers access to levels of reporting that are not available with traditional banner campaigns, including interaction rate, expansion rate, video play rates, and total interaction time. Advertisers can use these metrics to dynamically change their ads in real time in order to obtain optimal return on investment.
For more information about Liquidus Bannerlink, visit http://www.liquidusbannerlink.com. To see the new Spanish language capabilities in a demo, visit http://preview.liquidusbannerlink.com/Default.aspx?TAG=SpanishDEMO300250SPANISH&TID=4&PID=2&ED=0&L=2&Preview=1&BID 930.
About Liquidus:
Liquidus has revolutionized the way companies are advertising on web, mobile and Video On Demand TV. Through a proprietary platform, Liquidus works with clients to create large volumes of video advertisements using existing static collateral. The result is high production quality, affordable interactive video advertisements for multiple media outlets that capture consumer's attention. For more information, visit http://www.liquidus.net.
SOURCE Liquidus
Liquidus
CONTACT: Hanni Itah of SSPR, +1-847-415-9324, hitah@sspr.com, for Liquidus
Web Site: http://www.liquidus.net
Bannerlink Dynamic Video Advertising Platform Now Available in Spanish - Advertisers Can Connect to Broader Audience with Interactive Banner Content
Interactive Video Advertising Greatly Improves Consumer Engagement and ROI
CHICAGO, Nov. 2, 2011 /PRNewswire/ --Liquidus, the only company that can create and deliver dynamic video advertisements to web, mobile and video on demand TV platforms, today announced that Bannerlink, the company's Rich Media video banner product, is now able to display Spanish-language dynamic banners. Integrated human voiceovers and call to actions can now be delivered in Spanish to reach broader audiences.
Bannerlink ads are immersive, allowing viewers to look at an advertiser's product inventory as videos within the banner, without leaving the site they're on. It helps them quickly shop and get product detail to decide if they want to pursue further purchasing actions. Bannerlink gives advertisers substantial control over their product listings. They can select the banner size, style, and dominant colors and also set the various call-to-action and button labels.
"We are very pleased to present Bannerlink in Spanish to the benefit of both advertisers and publishers, said Todd Holmes, President and CEO of Liquidus. "We are opening up our interactive ads to a massive underserved demographic. Our country is becoming increasingly diverse, and both advertisers and publishers need to pursue all potential consumers in order to thrive. Bannerlink offers significantly better customer engagement compared to traditional banner ads. We allow advertisers to dynamically display their inventory content so they can offer limited-time sales or seamlessly remove discontinued products."
Bannerlink gives advertisers and publishers access to levels of reporting that are not available with traditional banner campaigns, including interaction rate, expansion rate, video play rates, and total interaction time. Advertisers can use these metrics to dynamically change their ads in real time in order to obtain optimal return on investment.
For more information about Liquidus Bannerlink, visit http://www.liquidusbannerlink.com. To see the new Spanish language capabilities in a demo, visit http://preview.liquidusbannerlink.com/Default.aspx?TAG=SpanishDEMO300250SPANISH&TID=4&PID=2&ED=0&L=2&Preview=1&BID 930.
About Liquidus:
Liquidus has revolutionized the way companies are advertising on web, mobile and Video On Demand TV. Through a proprietary platform, Liquidus works with clients to create large volumes of video advertisements using existing static collateral. The result is high production quality, affordable interactive video advertisements for multiple media outlets that capture consumer's attention. For more information, visit http://www.liquidus.net.
SOURCE Liquidus
Liquidus
CONTACT: Hanni Itah of SSPR, +1-847-415-9324, hitah@sspr.com, for Liquidus
Web Site: http://www.liquidus.net