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Social Media Sponsorship Pioneer IZEA Announces SocialSpark Deals
Platform expansion aims to address "broken" daily deals model; provides more opportunities for revenue for bloggers, additional channels for advertisers and the best prices for consumers.
LOS ANGELES, Nov. 4, 2011 /PRNewswire/ -- Today at BlogWorld in Los Angeles, IZEA Holdings, Inc. (IZEA: OTCBB), the world leader in social media sponsorships, announced the introduction of SocialSpark Deals. The new feature allows SocialSpark publishers to promote and participate in the monetization of valuable e-commerce deals within their blogs. E-commerce merchants are able to leverage the blogger's reach and promote their site on a cost per action basis through the blogosphere, Twitter and Facebook.
"The current model utilized by many 'daily deal' companies is broken. They prey on restaurants, spas and other small business owners who don't have the technology to track the effectiveness of the deal or easily retain a customer once a discount has been given," explained Ted Murphy, CEO of IZEA. "Our solution focuses exclusively on e-commerce merchants who are better equipped to track repeat customers and obtain contact information for future marketing. Our goal is to help great companies of all sizes attract and retain customers, not cycle through a new deal every day."
Unlike other platforms that rely on saturating email inboxes, SocialSpark Deals leverage IZEA's social media publisher network to distribute deals online. Bloggers can write posts, embed widgets into their sites, tweet and Facebook, the deal to share it with friends. For each purchase generated through their content, the blogger receives a percentage of the sale.
"With more than two million sponsored posts to-date, SocialSpark Deals are a natural addition to the IZEA portfolio of offerings," said Jerry Biuso, Vice President of Client Services, IZEA. "Our clients get new, loyal customers; our blogging community receives additional revenue; and consumers get great deals!"
"IZEA is continuously creating new ways for businesses to leverage social media," said Drew Sirico, Director of Internet Business, Pexagon Technology, Inc. "We are excited to be among the first of the e-commerce sites offering a deal through SocialSpark - $50 worth of personalized products for $25."
For more information on SocialSpark Deals, visit http://www.socialspark.com/deals.
Advertisers who are interested in piloting SocialSpark Deals offer can contact IZEA at 877.525.IZEA.
About IZEA
IZEA Holdings, Inc. ("IZEA") is the world leader in social media sponsorship, operating multiple marketplaces including WeReward, SponsoredTweets and SocialSpark. IZEA connects advertisers with social media publishers, helping them monetize their social media presence. The company has completed over two million social media sponsorships for customers ranging from small local businesses to Fortune 50 organizations. For more information about IZEA, visit http://www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements. Please read the full statement and disclosures here: http://izea.com/safe-harbor-statement
Contact:
Jennifer P. Brown
jenniferb@izea.com
248-376-8079
SOURCE IZEA Holdings, Inc.
IZEA Holdings, Inc.
Web Site: http://www.izea.com
Social Media Sponsorship Pioneer IZEA Announces SocialSpark Deals
Platform expansion aims to address "broken" daily deals model; provides more opportunities for revenue for bloggers, additional channels for advertisers and the best prices for consumers.
LOS ANGELES, Nov. 4, 2011 /PRNewswire/ -- Today at BlogWorld in Los Angeles, IZEA Holdings, Inc. (IZEA: OTCBB), the world leader in social media sponsorships, announced the introduction of SocialSpark Deals. The new feature allows SocialSpark publishers to promote and participate in the monetization of valuable e-commerce deals within their blogs. E-commerce merchants are able to leverage the blogger's reach and promote their site on a cost per action basis through the blogosphere, Twitter and Facebook.
"The current model utilized by many 'daily deal' companies is broken. They prey on restaurants, spas and other small business owners who don't have the technology to track the effectiveness of the deal or easily retain a customer once a discount has been given," explained Ted Murphy, CEO of IZEA. "Our solution focuses exclusively on e-commerce merchants who are better equipped to track repeat customers and obtain contact information for future marketing. Our goal is to help great companies of all sizes attract and retain customers, not cycle through a new deal every day."
Unlike other platforms that rely on saturating email inboxes, SocialSpark Deals leverage IZEA's social media publisher network to distribute deals online. Bloggers can write posts, embed widgets into their sites, tweet and Facebook, the deal to share it with friends. For each purchase generated through their content, the blogger receives a percentage of the sale.
"With more than two million sponsored posts to-date, SocialSpark Deals are a natural addition to the IZEA portfolio of offerings," said Jerry Biuso, Vice President of Client Services, IZEA. "Our clients get new, loyal customers; our blogging community receives additional revenue; and consumers get great deals!"
"IZEA is continuously creating new ways for businesses to leverage social media," said Drew Sirico, Director of Internet Business, Pexagon Technology, Inc. "We are excited to be among the first of the e-commerce sites offering a deal through SocialSpark - $50 worth of personalized products for $25."
For more information on SocialSpark Deals, visit http://www.socialspark.com/deals.
Advertisers who are interested in piloting SocialSpark Deals offer can contact IZEA at 877.525.IZEA.
About IZEA
IZEA Holdings, Inc. ("IZEA") is the world leader in social media sponsorship, operating multiple marketplaces including WeReward, SponsoredTweets and SocialSpark. IZEA connects advertisers with social media publishers, helping them monetize their social media presence. The company has completed over two million social media sponsorships for customers ranging from small local businesses to Fortune 50 organizations. For more information about IZEA, visit http://www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements. Please read the full statement and disclosures here: http://izea.com/safe-harbor-statement
Contact:
Jennifer P. Brown
jenniferb@izea.com
248-376-8079
SOURCE IZEA Holdings, Inc.
IZEA Holdings, Inc.
Web Site: http://www.izea.com