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Y-ME National Breast Cancer Organization Launches New Website
http://www.y-me.org Focuses on the People Behind the Pink and 24/7/365 Y-ME Hotline: 800-221-2141
CHICAGO , Nov. 4, 2011, /PRNewswire-USNewswire/ --Y-ME National Breast Cancer Organization(TM), the only place in the world where a patient can call 24/7/365 to talk to a breast cancer survivor, launched a new website that focuses on the human element of breast cancer, featuring the People Behind the Pink, who are surviving breast cancer and the survivor peer counselors who provide emotional support and educational resources on the Y-ME Hotline.
"Y-ME is all about the people who assure that no one faces breast cancer alone," said Cindy Geoghegan, Y-ME's Chief Executive Officer and herself a 16-year breast cancer survivor. "The women you will meet on http://www.y-me.org are the people who answer the phone every hour of every day. Our new website reflects our core mission and answers the questions we get from tens of thousands of patients and the people who love them each year. We created a web destination to find hope and inspiration in addition to accurate information. We want our website to be as warm and supportive as we are to the people who call our Hotline."
The new site features common questions that patients ask, including questions such as "Am I going to die?" and "How do I know I'm getting the right treatment?" It has comprehensive information about breast cancer diagnosis and treatment, but also features stories about breast cancer survivors, news and updates, and expert blogs to help provide perspective on some of the complex issues related to breast cancer.
By calling the Y-ME Hotline, a breast cancer patient can talk to a survivor 24 hours a day, 7 days a week, 365 days a year. Y-ME is the only breast cancer organization that offers that service. The Y-ME peer counselors, all survivors, are the focus of many of the stories on the new website.
All Y-ME's peer counselors must be breast cancer survivors and must complete a basic 40-hour training module and certification test as well as an ongoing series of continuing education modules. In 2011, Y-ME added new training programs on Evidence Based Medicine and Critical Thinking, Personalized Medicine, and Peer Support, all designed to meet the specialized needs of today's breast cancer patients. Peer counselors who complete these special programs have a total of over 100 hours of intense training that includes instruction in handling both informational and emotional issues, making sure they are able to be there to respond to all the needs of breast cancer patients.
"We truly are the people behind the pink," explained Geoghegan, as October ended with the launch of Y-ME's new site. "The pink that raises awareness for breast cancer and money for research is fading, as National Breast Cancer Awareness Month ends. But the need to talk to someone when your doctor tells you that you have breast cancer continues. Our new website is about our commitment to being there for breast cancer patients whenever they need us, every month of the year and every day - including upcoming holidays, when emotional support is even more needed for families facing breast cancer."
About Y-ME
Y-ME National Breast Cancer Organization is the only place in the world where someone touched by breast cancer can call - 24 hours a day, 7 days a week, 365 days a year - to talk to a breast cancer survivor and be understood in 150 different languages. For more than 30 years, Y-ME has been working to assure that no one faces breast cancer alone.
Talk to a peer counselor at 1-800-221-2141, or visit y-me.org.
SOURCE Y-ME National Breast Cancer Organization
Y-ME National Breast Cancer Organization
CONTACT: Sean Kennedy, skennedy@y-me.org +1-312.379.2269
Y-ME National Breast Cancer Organization Launches New Website
http://www.y-me.org Focuses on the People Behind the Pink and 24/7/365 Y-ME Hotline: 800-221-2141
CHICAGO , Nov. 4, 2011, /PRNewswire-USNewswire/ --Y-ME National Breast Cancer Organization(TM), the only place in the world where a patient can call 24/7/365 to talk to a breast cancer survivor, launched a new website that focuses on the human element of breast cancer, featuring the People Behind the Pink, who are surviving breast cancer and the survivor peer counselors who provide emotional support and educational resources on the Y-ME Hotline.
"Y-ME is all about the people who assure that no one faces breast cancer alone," said Cindy Geoghegan, Y-ME's Chief Executive Officer and herself a 16-year breast cancer survivor. "The women you will meet on http://www.y-me.org are the people who answer the phone every hour of every day. Our new website reflects our core mission and answers the questions we get from tens of thousands of patients and the people who love them each year. We created a web destination to find hope and inspiration in addition to accurate information. We want our website to be as warm and supportive as we are to the people who call our Hotline."
The new site features common questions that patients ask, including questions such as "Am I going to die?" and "How do I know I'm getting the right treatment?" It has comprehensive information about breast cancer diagnosis and treatment, but also features stories about breast cancer survivors, news and updates, and expert blogs to help provide perspective on some of the complex issues related to breast cancer.
By calling the Y-ME Hotline, a breast cancer patient can talk to a survivor 24 hours a day, 7 days a week, 365 days a year. Y-ME is the only breast cancer organization that offers that service. The Y-ME peer counselors, all survivors, are the focus of many of the stories on the new website.
All Y-ME's peer counselors must be breast cancer survivors and must complete a basic 40-hour training module and certification test as well as an ongoing series of continuing education modules. In 2011, Y-ME added new training programs on Evidence Based Medicine and Critical Thinking, Personalized Medicine, and Peer Support, all designed to meet the specialized needs of today's breast cancer patients. Peer counselors who complete these special programs have a total of over 100 hours of intense training that includes instruction in handling both informational and emotional issues, making sure they are able to be there to respond to all the needs of breast cancer patients.
"We truly are the people behind the pink," explained Geoghegan, as October ended with the launch of Y-ME's new site. "The pink that raises awareness for breast cancer and money for research is fading, as National Breast Cancer Awareness Month ends. But the need to talk to someone when your doctor tells you that you have breast cancer continues. Our new website is about our commitment to being there for breast cancer patients whenever they need us, every month of the year and every day - including upcoming holidays, when emotional support is even more needed for families facing breast cancer."
About Y-ME
Y-ME National Breast Cancer Organization is the only place in the world where someone touched by breast cancer can call - 24 hours a day, 7 days a week, 365 days a year - to talk to a breast cancer survivor and be understood in 150 different languages. For more than 30 years, Y-ME has been working to assure that no one faces breast cancer alone.
Talk to a peer counselor at 1-800-221-2141, or visit y-me.org.
SOURCE Y-ME National Breast Cancer Organization
Y-ME National Breast Cancer Organization
CONTACT: Sean Kennedy, skennedy@y-me.org +1-312.379.2269