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NetBooster and TradeDoubler Announce Strategic Partnership in Online Marketing
LONDON, November 9, 2011/PRNewswire/ --
TradeDoubler and NetBooster, two leaders in online marketing, today
announced the transfer of TradeDoubler's assets in search to NetBooster and
a strategic partnership in online marketing.
TradeDoubler's search business manages search engine marketing
(sponsored links) and search engine optimization on behalf of clients in
over 20 countries, including GAP Europe, NET-A-PORTER, Interflora, and
Tempur. The agreement involves the transfer of all the search employees in
six European countries from TradeDoubler to NetBooster and is expected to be
completed before year-end 2011.
Under the agreement NetBooster becomes the preferred search marketing
partner for TradeDoubler for both paid search and organic search
optimisation while TradeDoubler becomes the preferred partner for NetBooster
for services in performance marketing, such as affiliate network, campaigns
and technology solutions. By enhancing both companies' offering, the
strategic partnership will provide new and existing customers with a broader
geographical footprint in and beyond Europe and greater depth of expertise
in digital marketing and e-commerce.
"In line with our overall strategy the partnership will allow us to
further sharpen the focus on our core business, performance based marketing.
We will strengthen our leading position and this will help us deliver
profitable and scalable growth in this area ", says CEO Urban Gillstrom.
"Our search clients as well as our employees will benefit from transferring
to NetBooster where search is core to their business and NetBooster already
has a leading position."
The partnership provides NetBooster with a central London presence
through which to facilitate its continued growth. In addition, the
partnership fully complements the wider group's reputation for delivering
excellence in search through Guava, the pan European integrated digital
agency of which NetBooster owns the majority stake. The Guava brand, which
represents clients such as Accor, Direct Line, Churchill and Argos in the
UK, will remain unchanged. As a result of the partnership NetBooster group
would then sit in the top ten UK Search agencies by income from Search
according to the 2011 NMA league table.
"NetBooster's acquiring of the assets of TradeDoubler's Search Business
and the formation of the partnership creates a win-win for TradeDoubler's
search customers as they maintain existing account management relationships
while benefitting from the increased power that a larger search marketing
company offers," said Raphael Zier, CEO of NetBooster. "NetBooster will now
also be able to provide our customers with even greater expertise in
performance marketing through TradeDoubler's leadership in this space within
Europe, as well as aiding our strategic growth."
About NetBooster
Founded in 1998, NetBooster [http://www.netbooster.com ] is an
independent group of specialist digital marketing agencies, working together
to deliver innovative services to 24 countries across the globe. NetBooster
is a pioneer of the digital marketing industry, developing and evolving its
range of online services including; Search Engine Optimisation,
Pay-Per-Click Advertising, Display Advertising, Affiliate Marketing, Website
Development, Analytics Consultancy, Social Media Marketing and specialist
Facebook Marketing Services.
NetBooster, with its head office located in Paris, also has offices in
Spain, Italy, Germany, Finland, China, the Philippines and Brazil.
NetBooster also holds a majority share in Guava Group A/S
[http://www.guava.com ], extending its reach to Denmark, Sweden and the
United Kingdom. NetBooster is a recognised leader in the international arena
and sales exceeding EUR31 million for the 2009 fiscal year, the Group is
highly committed to growth and innovation. NetBooster's success is
re-affirmed by the financial results for 2010, showing that sales have
increased by 45% to EUR45.1 million and gross profit has increased by 52% to
EUR22.8 million.
Managed by Raphael Zier, it carries the OSEO-ANVAR seal of approval as
an "Innovative Business" and thus its shares are eligible for FCPIs (French
Mutual funds). Shares in NETBOOSTER trade on the Alternext Paris market of
NYSE Euronext.
About TradeDoubler
TradeDoubler [http://www.tradedoubler.com ] is an international digital
marketing company offering a range of performance-based marketing solutions.
TradeDoubler's products and services provide companies with the tools and
expertise to drive results online whether they are looking to generate
sales, leads or traffic or drive brand awareness. Headquartered in
Stockholm, Sweden, the company boasts a unique global reach spanning 18
countries in Europe. With a breadth of expertise across multiple industry
sectors and a network of more than 138,000 publishers, TradeDoubler helps
deliver results for over 2000 advertisers including a mix of local and
international companies such as Apple Store, Dell and Kelkoo. TradeDoubler
is listed on Nasdaq OMX Stockholm Exchange. Please visit
http://www.tradedoubler.com for further information.
Source: NetBooster and TradeDoubler
For more information, please contact: PR Agencies: NetBooster UK, Steve Green, Midnight PR, Cell. +44(0)7775677101, Steve@infomob.co.uk; Vanessa Land, Devonshire Marketing, Tel. +44(0)0870-242-7469, Cell. +44(0)77768 693779, vanessa@devonshiremarketing.com
NetBooster and TradeDoubler Announce Strategic Partnership in Online Marketing
LONDON, November 9, 2011/PRNewswire/ --
TradeDoubler and NetBooster, two leaders in online marketing, today
announced the transfer of TradeDoubler's assets in search to NetBooster and
a strategic partnership in online marketing.
TradeDoubler's search business manages search engine marketing
(sponsored links) and search engine optimization on behalf of clients in
over 20 countries, including GAP Europe, NET-A-PORTER, Interflora, and
Tempur. The agreement involves the transfer of all the search employees in
six European countries from TradeDoubler to NetBooster and is expected to be
completed before year-end 2011.
Under the agreement NetBooster becomes the preferred search marketing
partner for TradeDoubler for both paid search and organic search
optimisation while TradeDoubler becomes the preferred partner for NetBooster
for services in performance marketing, such as affiliate network, campaigns
and technology solutions. By enhancing both companies' offering, the
strategic partnership will provide new and existing customers with a broader
geographical footprint in and beyond Europe and greater depth of expertise
in digital marketing and e-commerce.
"In line with our overall strategy the partnership will allow us to
further sharpen the focus on our core business, performance based marketing.
We will strengthen our leading position and this will help us deliver
profitable and scalable growth in this area ", says CEO Urban Gillstrom.
"Our search clients as well as our employees will benefit from transferring
to NetBooster where search is core to their business and NetBooster already
has a leading position."
The partnership provides NetBooster with a central London presence
through which to facilitate its continued growth. In addition, the
partnership fully complements the wider group's reputation for delivering
excellence in search through Guava, the pan European integrated digital
agency of which NetBooster owns the majority stake. The Guava brand, which
represents clients such as Accor, Direct Line, Churchill and Argos in the
UK, will remain unchanged. As a result of the partnership NetBooster group
would then sit in the top ten UK Search agencies by income from Search
according to the 2011 NMA league table.
"NetBooster's acquiring of the assets of TradeDoubler's Search Business
and the formation of the partnership creates a win-win for TradeDoubler's
search customers as they maintain existing account management relationships
while benefitting from the increased power that a larger search marketing
company offers," said Raphael Zier, CEO of NetBooster. "NetBooster will now
also be able to provide our customers with even greater expertise in
performance marketing through TradeDoubler's leadership in this space within
Europe, as well as aiding our strategic growth."
About NetBooster
Founded in 1998, NetBooster [http://www.netbooster.com ] is an
independent group of specialist digital marketing agencies, working together
to deliver innovative services to 24 countries across the globe. NetBooster
is a pioneer of the digital marketing industry, developing and evolving its
range of online services including; Search Engine Optimisation,
Pay-Per-Click Advertising, Display Advertising, Affiliate Marketing, Website
Development, Analytics Consultancy, Social Media Marketing and specialist
Facebook Marketing Services.
NetBooster, with its head office located in Paris, also has offices in
Spain, Italy, Germany, Finland, China, the Philippines and Brazil.
NetBooster also holds a majority share in Guava Group A/S
[http://www.guava.com ], extending its reach to Denmark, Sweden and the
United Kingdom. NetBooster is a recognised leader in the international arena
and sales exceeding EUR31 million for the 2009 fiscal year, the Group is
highly committed to growth and innovation. NetBooster's success is
re-affirmed by the financial results for 2010, showing that sales have
increased by 45% to EUR45.1 million and gross profit has increased by 52% to
EUR22.8 million.
Managed by Raphael Zier, it carries the OSEO-ANVAR seal of approval as
an "Innovative Business" and thus its shares are eligible for FCPIs (French
Mutual funds). Shares in NETBOOSTER trade on the Alternext Paris market of
NYSE Euronext.
About TradeDoubler
TradeDoubler [http://www.tradedoubler.com ] is an international digital
marketing company offering a range of performance-based marketing solutions.
TradeDoubler's products and services provide companies with the tools and
expertise to drive results online whether they are looking to generate
sales, leads or traffic or drive brand awareness. Headquartered in
Stockholm, Sweden, the company boasts a unique global reach spanning 18
countries in Europe. With a breadth of expertise across multiple industry
sectors and a network of more than 138,000 publishers, TradeDoubler helps
deliver results for over 2000 advertisers including a mix of local and
international companies such as Apple Store, Dell and Kelkoo. TradeDoubler
is listed on Nasdaq OMX Stockholm Exchange. Please visit
http://www.tradedoubler.com for further information.
Source: NetBooster and TradeDoubler
For more information, please contact: PR Agencies: NetBooster UK, Steve Green, Midnight PR, Cell. +44(0)7775677101, Steve@infomob.co.uk; Vanessa Land, Devonshire Marketing, Tel. +44(0)0870-242-7469, Cell. +44(0)77768 693779, vanessa@devonshiremarketing.com