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Guinness World Records Launches Google Chrome Web-App with Tokyo Digital
LONDON, November 9, 2011/PRNewswire/ --
Guinness World Records has launched a bespoke record-breaking video
channel on Google's Chrome Web Store; Guinness World Records - Record
Player, created by multi-platform agency Tokyo Digital. The Guinness World
Records - Record Player can be accessed:
https://chrome.google.com/webstore/category/home
The Guinness World Records - Record Player offers Google Chrome users
custom built access to the record-breaking video archives of Guinness World
Records direct from their Chrome browser. The app has been built to deliver
improved viewing performance to Guinness World Records content by using the
most advanced web features.
Since the Guinness World Records - Record Player app launched in the
store on 26th October 2011 it has already been installed by more than 43,600
people and received an average five-star rating from Google Chrome users.
Guinness World Records - Record Player has been selected as a featured app
in both the UK and US Google Chrome Web App stores, alongside BBC Good Food
and Tesco Food.
Google's Chrome Web Store gives instant access to Google's 200 million
Web Store users and allows for content to be geo-targeted for specific
territories.
The slick, intuitive design of the app, which has been built primarily
in HTML5, has incorporated the latest web features including offline data
caching, HTML video and CSS transitions. This ensures users enjoy a
content-rich, multimedia experience that operates like a native application
rather than a conventional website - something which could previously only
be achieved using third-party plug-ins such as Flash.
Commenting on the app, Katie Forde, Head of Digital from Guinness World
Records, said: "We're a fifty five year old brand that is as relevant to
people today as we were when we started, we've achieved that through a focus
on exciting, entertaining content and by seeking out the latest technologies
to allow people to enjoy and engage with world records. We are impressed
with the app created by Tokyo Digital and the popularity that it has already
achieved."
Aaron Bimpson, managing director of Tokyo Digital, commented: "Guinness
World Records is a fascinating brand and we hope we've helped capture their
global appeal when designing the video channel app. HTML5 is the going to
play a huge part in the future of web development, and we're thrilled to be
part of this movement and to be involved in such interesting projects as
this."
About Guinness World Records
Guinness World Records ( http://www.guinnessworldrecords.com) is the
global authority on record-breaking achievement. First published in 1955,
the annual Guinness World Records book is one of the best-selling books of
all time and currently sells more than 2.5 million copies in 22 languages
and over 100 countries. The Guinness World Records brand extends across a
wide range of media, with global television audiences of 250 million
annually, a website which attracts over 13 million visitors, and live events
which have entertained and inspired more than 1.5 million people around the
world. Guinness World Records Corporate, the commercial arm of Guinness
World Records, harnesses the power of record-breaking to create business
solutions for companies around the globe.
About Tokyo Digital
Tokyo Digital was established in 2010 with offices in Liverpool and
London. The agency develops web, mobile and social-media led solutions for
brands including Cartoon Network, Studio Canal, Oakley and MOBO.
Google Chrome Web Store
https://chrome.google.com/webstore/category/home
Tokyo Digital http://www.tokyodigital.co.uk
Guinness World Records http://www.guinnessworldrecords.com
For more information contact:
Claire Burgess
T: +44(0)207-891-4584
E: claire.burgess@guinnessworldrecords.com
Source: Guinness World Records and Tokyo Digital
.
Guinness World Records Launches Google Chrome Web-App with Tokyo Digital
LONDON, November 9, 2011/PRNewswire/ --
Guinness World Records has launched a bespoke record-breaking video
channel on Google's Chrome Web Store; Guinness World Records - Record
Player, created by multi-platform agency Tokyo Digital. The Guinness World
Records - Record Player can be accessed:
https://chrome.google.com/webstore/category/home
The Guinness World Records - Record Player offers Google Chrome users
custom built access to the record-breaking video archives of Guinness World
Records direct from their Chrome browser. The app has been built to deliver
improved viewing performance to Guinness World Records content by using the
most advanced web features.
Since the Guinness World Records - Record Player app launched in the
store on 26th October 2011 it has already been installed by more than 43,600
people and received an average five-star rating from Google Chrome users.
Guinness World Records - Record Player has been selected as a featured app
in both the UK and US Google Chrome Web App stores, alongside BBC Good Food
and Tesco Food.
Google's Chrome Web Store gives instant access to Google's 200 million
Web Store users and allows for content to be geo-targeted for specific
territories.
The slick, intuitive design of the app, which has been built primarily
in HTML5, has incorporated the latest web features including offline data
caching, HTML video and CSS transitions. This ensures users enjoy a
content-rich, multimedia experience that operates like a native application
rather than a conventional website - something which could previously only
be achieved using third-party plug-ins such as Flash.
Commenting on the app, Katie Forde, Head of Digital from Guinness World
Records, said: "We're a fifty five year old brand that is as relevant to
people today as we were when we started, we've achieved that through a focus
on exciting, entertaining content and by seeking out the latest technologies
to allow people to enjoy and engage with world records. We are impressed
with the app created by Tokyo Digital and the popularity that it has already
achieved."
Aaron Bimpson, managing director of Tokyo Digital, commented: "Guinness
World Records is a fascinating brand and we hope we've helped capture their
global appeal when designing the video channel app. HTML5 is the going to
play a huge part in the future of web development, and we're thrilled to be
part of this movement and to be involved in such interesting projects as
this."
About Guinness World Records
Guinness World Records ( http://www.guinnessworldrecords.com) is the
global authority on record-breaking achievement. First published in 1955,
the annual Guinness World Records book is one of the best-selling books of
all time and currently sells more than 2.5 million copies in 22 languages
and over 100 countries. The Guinness World Records brand extends across a
wide range of media, with global television audiences of 250 million
annually, a website which attracts over 13 million visitors, and live events
which have entertained and inspired more than 1.5 million people around the
world. Guinness World Records Corporate, the commercial arm of Guinness
World Records, harnesses the power of record-breaking to create business
solutions for companies around the globe.
About Tokyo Digital
Tokyo Digital was established in 2010 with offices in Liverpool and
London. The agency develops web, mobile and social-media led solutions for
brands including Cartoon Network, Studio Canal, Oakley and MOBO.
Google Chrome Web Store
https://chrome.google.com/webstore/category/home
Tokyo Digital http://www.tokyodigital.co.uk
Guinness World Records http://www.guinnessworldrecords.com
For more information contact:
Claire Burgess
T: +44(0)207-891-4584
E: claire.burgess@guinnessworldrecords.com
Source: Guinness World Records and Tokyo Digital
.