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Allot MobileTrends Charging Report Shows 35% of Operators Already Offering Value-Based Charging Plans Such as Toll-Free Facebook
86.5% of Operators Have Walked Away From 'True Unlimited' Data
BOSTON, November 9, 2011/PRNewswire-FirstCall/ --
Allot Communications Ltd [http://www.allot.com ]. (NASDAQ: ALLT
[http://www.irconnect.com/allt/pages/stock-quote.html ]), a leading supplier
of service optimization and revenue generation solutions for fixed and
mobile broadband service providers worldwide, announced today that its
inaugural Allot MobileTrends Charging Report
[http://www.allot.com/MobileTrendsChargingReport.html ] shows that 35% of
operators are already implementing Value-based Charging strategies such as
Bill-shock prevention and Social Networking plans that make applications
such as Facebook, MySpace & Twitter zero-rated. The MobileTrends Charging
Report is based on publicly available data, collected during Q3, 2011 from
over 100 mobile operators worldwide.
The face of mobile data charging is constantly evolving with a vast
range of go-to-market strategies already being deployed; it is often
difficult to keep abreast of developments. The MobileTrends Charging Report
captures a snapshot of mobile data charging models and provides a baseline
to measure the change as the market evolves.
Today, operators are moving away from All-you-can-eat data plans towards
Volume-based models, aimed at curbing usage, deferring investments and
increasing ARPU.
"This is a crucial time for mobile operators to adopt new charging modes
that allow subscribers to maximize the value they get out of their data
plan," said Monica Paolini, PhD, Founder and President of Senza Fili
Consulting. "The Allot MobileTrends Charging report shows that many
operators have already started shaping win-win usage models that do just
that, while also optimizing the utilization of network resources."
According to the Allot MobileTrends Charging Report:
- 35% of operators sampled are already offering Value-based
Charging plans, such as zero-rated Facebook
- Only 13.5% of operators sampled are currently offering 'true
unlimited' plans
- 26% of operators sampled already have revenue sharing deals and
charging models in place
- 48% of operators sampled are currently curbing data overage
- 15% of operators sampled charge for tethering, mainly in North
America and EMEA
- Cloud music providers, Spotify, Pandora and Rhapsody are driving
the revenue sharing charge
"Our MobileTrends Charging Report reaffirms the trend towards
Value-based Charging we see in the market, which is evident from the
use-cases being rolled out by our customers," said Andrei Elefant, Allot's
Vice President of Marketing. "The first-movers are already reaping the
financial rewards from this transition."
The full Allot MobileTrends Charging Report (complete with graphics) can
be found on: http://www.allot.com/MobileTrendsChargingReport.html
A Webinar [http://www.allot.com/mobile_data_charging.html ] will be held
with Fierce Wireless on November 9, 2011, 11 am ET / 8 am PT, to discuss the
report findings and implications.
About Allot Communications
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of
intelligent IP service optimization and revenue generation solutions for
fixed and mobile broadband operators and large enterprises. Allot's rich
portfolio of solutions leverages Dynamic Actionable Recognition Technology
[http://www.allot.com/Dynamic_Actionable_Recognition_Technology.html ]
(DART) to transform pipes into smart networks that can rapidly and
efficiently deploy value added Internet services. Allot's scalable,
carrier-grade solutions provide the visibility, topology awareness,
security, application control and subscriber management that are vital to
managing Internet service delivery, enhancing user experience, containing
operating costs, and maximizing revenue in broadband networks.
Allot Communications Contacts:
Jonathon Gordon
Director of Marketing
Allot Communications
Tel: +972-9-7628423
jgordon@allot.com
PR Contact
Justine Schneider
Calysto Communications
Tel: +1-404-266-2060 x507
jschneider@calysto.com [dmatthews@calysto.com ]
Source: Allot Communications Ltd.
.
Allot MobileTrends Charging Report Shows 35% of Operators Already Offering Value-Based Charging Plans Such as Toll-Free Facebook
86.5% of Operators Have Walked Away From 'True Unlimited' Data
BOSTON, November 9, 2011/PRNewswire-FirstCall/ --
Allot Communications Ltd [http://www.allot.com ]. (NASDAQ: ALLT
[http://www.irconnect.com/allt/pages/stock-quote.html ]), a leading supplier
of service optimization and revenue generation solutions for fixed and
mobile broadband service providers worldwide, announced today that its
inaugural Allot MobileTrends Charging Report
[http://www.allot.com/MobileTrendsChargingReport.html ] shows that 35% of
operators are already implementing Value-based Charging strategies such as
Bill-shock prevention and Social Networking plans that make applications
such as Facebook, MySpace & Twitter zero-rated. The MobileTrends Charging
Report is based on publicly available data, collected during Q3, 2011 from
over 100 mobile operators worldwide.
The face of mobile data charging is constantly evolving with a vast
range of go-to-market strategies already being deployed; it is often
difficult to keep abreast of developments. The MobileTrends Charging Report
captures a snapshot of mobile data charging models and provides a baseline
to measure the change as the market evolves.
Today, operators are moving away from All-you-can-eat data plans towards
Volume-based models, aimed at curbing usage, deferring investments and
increasing ARPU.
"This is a crucial time for mobile operators to adopt new charging modes
that allow subscribers to maximize the value they get out of their data
plan," said Monica Paolini, PhD, Founder and President of Senza Fili
Consulting. "The Allot MobileTrends Charging report shows that many
operators have already started shaping win-win usage models that do just
that, while also optimizing the utilization of network resources."
According to the Allot MobileTrends Charging Report:
- 35% of operators sampled are already offering Value-based
Charging plans, such as zero-rated Facebook
- Only 13.5% of operators sampled are currently offering 'true
unlimited' plans
- 26% of operators sampled already have revenue sharing deals and
charging models in place
- 48% of operators sampled are currently curbing data overage
- 15% of operators sampled charge for tethering, mainly in North
America and EMEA
- Cloud music providers, Spotify, Pandora and Rhapsody are driving
the revenue sharing charge
"Our MobileTrends Charging Report reaffirms the trend towards
Value-based Charging we see in the market, which is evident from the
use-cases being rolled out by our customers," said Andrei Elefant, Allot's
Vice President of Marketing. "The first-movers are already reaping the
financial rewards from this transition."
The full Allot MobileTrends Charging Report (complete with graphics) can
be found on: http://www.allot.com/MobileTrendsChargingReport.html
A Webinar [http://www.allot.com/mobile_data_charging.html ] will be held
with Fierce Wireless on November 9, 2011, 11 am ET / 8 am PT, to discuss the
report findings and implications.
About Allot Communications
Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of
intelligent IP service optimization and revenue generation solutions for
fixed and mobile broadband operators and large enterprises. Allot's rich
portfolio of solutions leverages Dynamic Actionable Recognition Technology
[http://www.allot.com/Dynamic_Actionable_Recognition_Technology.html ]
(DART) to transform pipes into smart networks that can rapidly and
efficiently deploy value added Internet services. Allot's scalable,
carrier-grade solutions provide the visibility, topology awareness,
security, application control and subscriber management that are vital to
managing Internet service delivery, enhancing user experience, containing
operating costs, and maximizing revenue in broadband networks.
Allot Communications Contacts:
Jonathon Gordon
Director of Marketing
Allot Communications
Tel: +972-9-7628423
jgordon@allot.com
PR Contact
Justine Schneider
Calysto Communications
Tel: +1-404-266-2060 x507
jschneider@calysto.com [dmatthews@calysto.com ]
Source: Allot Communications Ltd.
.