Rockin' New Retail Concept Launches in Stores and Online

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November 11, 2011
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Rockin' New Retail Concept Launches in Stores and Online

Join the Beautiful Rebellion with Lamb & Flag

LOS ANGELES, Nov. 11, 2011 /PRNewswire/ --Lamb & Flag, a new retail concept catering to both men and women, ages 18 to 24, launched today via its e-Commerce store LambandFlag.com. Lamb & Flag is a denim driven brand that offers designer updated classic products reflecting an edgy rock n' roll spirit. The brands logo is a "Rebel X", a simple mark inspired by royalty and rebellion with its soul and authenticity coming from the idea that "imperfection is the new perfection".

(Photo: http://photos.prnewswire.com/prnh/20111111/CG04949)

Named after a venerated English pub, Lamb & Flag will introduce its first retail store on December 16th at Brea Mall (Brea, California). Shortly thereafter, two additional retail locations will open at The Shops at Mission Viejo (Mission Viejo, California), and Los Cerritos Center (Cerritos, California) in January 2012. The stores, 3,500 square feet in size, are described visually as "wrecked elegance" embodying the different nuances of the brand mixing old with new.

Lamb & Flag's namesake label, carried online and in-store, will be supported by the most aspirational lifestyle brands curated together in an authentic and meaningful environment. The range of independent third-party brands available at Lamb & Flag include:  A.P.C, Nudie, Cheap Monday, RVCA and many more.

Customers will find the initial delivery to include vintage denim styles, off-the-shoulder knits, cinched dresses, color-blocked sweatshirts, logo'd tees, striped hoodies, and military jackets.  Retail prices for the Lamb & Flag branded collection range from $56 to $98 for denim, $22 to $68 for tees and wovens and $48 to $128 for outerwear. In addition to apparel, Lamb & Flag will also be introducing fragrances: Men's No. 18 and Women's No. 12.

For additional information on Lamb & Flag, visit LambandFlag.com, "Like" Facebook.com/LambandFlag, or follow us on Twitter @LambandFlagCo.

Media Contact
Erin Haggerty
310.595.1099
Press@LambandFlag.com

SOURCE  Lamb & Flag

Photo:http://photos.prnewswire.com/prnh/20111111/CG04949
http://photoarchive.ap.org/
Lamb & Flag

Web Site: http://www.LambandFlag.com

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