Consumer Research Results Find "Your Consumers Are Smarter Than You"

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November 17, 2011
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Consumer Research Results Find "Your Consumers Are Smarter Than You"

SEATTLE, Nov. 17, 2011 /PRNewswire/ --Today, iHAVE5Questions Principal Dave Harding launched iHAVE5Questions Coffee Symposium - the first of its kind - the symposium is a digital dialogue focused on new homebuyers' motivations, attitudes, perceptions and trends. Harding revealed specific intel collected from nearly 25,000 surveys over the past year, exposing several myths about consumers' home buying prospects.

Capture Agents interviewed customers throughout California, the Austin-San Antonio corridor and in Las Vegas.  The results defeat several preconceived myths of what drives consumers' buying methods, from spending incentives to the importance of sustainable attributes.  This data will provide corporations with new approaches to consumer research allowing them to stay ahead of their competition. 

"There are compelling trends from the most-fiercely competitive, the most robust, and the most depressed housing markets," said Harding.  "The messages and conclusions from real customers in 2011 will be critical for Northwest builders to have."

It is vital for a company to know and understand what its customers are feeling in order to serve them best.  The symposium provides insight into new approaches to consumer research that will enhance one's business landscape.

Join the conversation and hear what the industry experts have to say regarding the data by visiting, http://ihave5qscoffee.com/ beginning Tuesday, November 22,( )2011. For more information on iHAVE5Questions, visit http://www.ihave5qs.com.

About iHAVE5Questions:  iHAVE5Questions is a captivating approach to mobile market research, providing clients an innovative method for capturing real-time results.  Using advanced iPad technology Capture Agents reach out to consumers asking them 5 custom-tailored questions in 55 seconds.  This in turn creates an instant profile revealing the drivers behind what motivates your buyer's decisions.  iHAVE5Questions is a national business venture operating under Patrician Company; a full-service events planning company.  To learn more about Patrician Company, visit http://www.patriciancompany.com.

For media inquiries please contact Katie Waro
949.607.9301 | Katie@patriciancompany.com

SOURCE  iHAVE5Questions

iHAVE5Questions

Web Site: http://www.patriciancompany.com

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