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November 21, 2011
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Sartori to Release Cognac BellaVitano® for 2011 Holiday Season

PLYMOUTH, Wis., Nov. 21, 2011 /PRNewswire/ -- Sartori Company announced today that it will be releasing a very limited quantity of its highly anticipated Limited Edition Cognac BellaVitano for the 2011 holiday season. Cognac BellaVitano is an extension of the company's celebrated and award-winning line of BellaVitano Cheese varieties.

(Photo: http://photos.prnewswire.com/prnh/20111121/CG10583)

(Logo: http://photos.prnewswire.com/prnh/20110615/CG20898LOGO)

BellaVitano is a unique, creamy, fruity cheese that finishes with a sweet, tangy bite and famously pairs well with other flavors.  Sartori Master Cheesemakers soak and hand rub the rind of BellaVitano Gold with unique spices and liquids like hand crushed black peppercorn, aged European balsamic vinegar, merlot wine, and roasted espresso beans (to name a few).  These treatments add an additional layer of complexity to the great base flavor of the BellaVitano Gold cheese.   

Cognac BellaVitano will stand as a cut above the rest.  The cheese itself is extra aged; it matures for at least 18 months.  After the aging process, it is submerged in a premium Cognac and is only removed when Sartori Master Cheesemakers believe it is just right.  The end result is unique and complex celebration of smoky, nutty, oaky flavors with toasted notes of vanilla and caramel from the Cognac.  Each finished wheel will be hand signed and numbered by Master Cheesemaker Mike Matucheski.

Sartori is excited to announce that this year's very first two 20 pound wheels, hand signed by Master Cheesemakers at Sartori, will be sold at auction via eBay.  All proceeds from the auction will be donated to local food banks. Jim Sartori, CEO, sums up the decision to donate best: "This is a challenging time of year for some members of our community.  We will be donating 100% of the proceeds to the food banks to help out families in need.  The Cognac wheels at auction are wheels #1 and #2, and we are only selling 20 wheels this entire holiday season.  We expect the auction to be very successful."  The auction for wheel #1 will begin Monday, November 21st, and Wheel #2 will go up November 26th with each auction running 10 days. 

Sartori will sell the remaining wheels more conventionally by partnering with a very limited number of specialty retailers. The Cognac BellaVitano will carry a $75 per pound suggested retail price.  Additionally, a limited supply of 4 oz. wedges will also be available for sale on the company website, http://www.sartoricheese.com.  This will give people who do not live within driving distance of a retailer carrying the item the opportunity to buy and share this unique cheese.   

"We are very excited to share this amazing hand-crafted cheese," says Jim Sartori.  "I hope it's passed around the many tables this holiday season and brightens the day of our customers, their families and friends." 

About Sartori

Sartori has been producing artisan and premium cheese for seven decades for Specialty, Retail, Ingredient, Restaurant and Food Service markets.  Based in Plymouth, Wisconsin, Sartori has an impressive array of award winning cheese noted for innovative approaches and consistent top quality across their entire line.  For more information, please visit http://www.sartoricheese.com or call us directly at 800-558-5888.

SOURCE  Sartori Company

Photo:http://photos.prnewswire.com/prnh/20110615/CG20898LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20111121/CG10583
http://photoarchive.ap.org/
Sartori Company

CONTACT: Chad Vincent, Chief Marketing Officer of Sartori, +1-920-449-7904, cvincent@sartoricheese.com

Web Site: http://www.sartoricheese.com

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