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Adform Pursues Southern European Growth - And Opens a Branch in Spain
COPENHAGEN, November 24, 2011/PRNewswire/ --
At a time when Southern Europe's business is stagnate, Danish online
company Adform is enjoying great success. Adform began serving the Italian
market less than 10 months ago and has experienced a growth so substantial
that the company, as of 1 November, has now opened a branch in Spain.
(Logo:
http://www.newscom.com/cgi-bin/prnh/20111121/494407 )
The company's success can be attributed to their platform, which may be
the world's most comprehensive panacea for managing online display
advertising. It enables media agencies and advertisers to, among other
things, post display ads in real time - so-called real time bidding -
perform media planning, optimise across media and centralise all reporting.
Miguel Fernandez-Gil, who has been appointed Adform's business
development director in Spain, considers it a likely possibility that the
company will be able to mirror the Italian growth success in the Spanish
market:
"While the rest of the media market has prorogued, online display
advertising here has increased by 14%. The rich media market (including
video formats), in particular, is gaining ground and now represents more
than EUR70 million. There are not enough tools to handle demand in Spain."
Fernandez-Gil has worked in sales and marketing for 20 years and comes
from a position as commercial director of Admotion Spain. He was previously
sales director of the National Geographic Channel, so understands the
industry both from the perspective of advertisers and media.
"Many of our competitors only offer a piecemeal solution that either
handles media purchases or optimisation, while we are able to deliver a
comprehensive platform that covers the complete everyday media management in
an agency, encompassing media planning, buying, optimisation and reporting.
We have been surprised by the high growth potential in Italy during this
time of crisis and certainly recognise the possibility that the market may
turn out to be even more attractive for us in Spain," says Martin Stockfleth
Larsen, marketing director of Adform.
Adform has a large market share in Scandinavia, Eastern Europe, Germany
and Italy, among others, and the company aspires to become a leading
supplier in its sector in the pan-European market in 2012.
About Adform
Adform close the loop by integrating media planning, buying,
optimization, and reporting for all online display advertising in one place,
thus saving an enormous amount of time, money and resources.
Adform's unique platform incorporates display ad serving, rich media,
video, mobile, dynamic ads, personalised targeting, and real-time bidding
through integrations with major inventory players, making display
advertising simple, relevant and rewarding for media agencies and online
advertisers. Adform was established in Denmark in 2002 and now has offices
in 10 countries including Nordics, UK, Germany, Spain and Italy.
Visit http://www.adform.com or
http://www.twitter.com/adforminsider for more information.
Photo:
http://www.newscom.com/cgi-bin/prnh/20111121/494407
Source: Adform
Martin Stockfleth Larsen, Director of Marketing and New business, Martin.larsen@adform.com, Tel. +45 31 661 663, Twitter: @martinmov, Twitter: @adforminsider
Adform Pursues Southern European Growth - And Opens a Branch in Spain
COPENHAGEN, November 24, 2011/PRNewswire/ --
At a time when Southern Europe's business is stagnate, Danish online
company Adform is enjoying great success. Adform began serving the Italian
market less than 10 months ago and has experienced a growth so substantial
that the company, as of 1 November, has now opened a branch in Spain.
(Logo:
http://www.newscom.com/cgi-bin/prnh/20111121/494407 )
The company's success can be attributed to their platform, which may be
the world's most comprehensive panacea for managing online display
advertising. It enables media agencies and advertisers to, among other
things, post display ads in real time - so-called real time bidding -
perform media planning, optimise across media and centralise all reporting.
Miguel Fernandez-Gil, who has been appointed Adform's business
development director in Spain, considers it a likely possibility that the
company will be able to mirror the Italian growth success in the Spanish
market:
"While the rest of the media market has prorogued, online display
advertising here has increased by 14%. The rich media market (including
video formats), in particular, is gaining ground and now represents more
than EUR70 million. There are not enough tools to handle demand in Spain."
Fernandez-Gil has worked in sales and marketing for 20 years and comes
from a position as commercial director of Admotion Spain. He was previously
sales director of the National Geographic Channel, so understands the
industry both from the perspective of advertisers and media.
"Many of our competitors only offer a piecemeal solution that either
handles media purchases or optimisation, while we are able to deliver a
comprehensive platform that covers the complete everyday media management in
an agency, encompassing media planning, buying, optimisation and reporting.
We have been surprised by the high growth potential in Italy during this
time of crisis and certainly recognise the possibility that the market may
turn out to be even more attractive for us in Spain," says Martin Stockfleth
Larsen, marketing director of Adform.
Adform has a large market share in Scandinavia, Eastern Europe, Germany
and Italy, among others, and the company aspires to become a leading
supplier in its sector in the pan-European market in 2012.
About Adform
Adform close the loop by integrating media planning, buying,
optimization, and reporting for all online display advertising in one place,
thus saving an enormous amount of time, money and resources.
Adform's unique platform incorporates display ad serving, rich media,
video, mobile, dynamic ads, personalised targeting, and real-time bidding
through integrations with major inventory players, making display
advertising simple, relevant and rewarding for media agencies and online
advertisers. Adform was established in Denmark in 2002 and now has offices
in 10 countries including Nordics, UK, Germany, Spain and Italy.
Visit http://www.adform.com or
http://www.twitter.com/adforminsider for more information.
Photo:
http://www.newscom.com/cgi-bin/prnh/20111121/494407
Source: Adform
Martin Stockfleth Larsen, Director of Marketing and New business, Martin.larsen@adform.com, Tel. +45 31 661 663, Twitter: @martinmov, Twitter: @adforminsider