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Longchamp Launches One-of-a-Kind Web Series
"Heels": When Legs Have a Voice!
NEW YORK, Dec. 21, 2011 /PRNewswire/ -- Longchamp presents "Heels," a unique and glamorous web series broadcast exclusively on http://www.facebook.com/Longchamp.USA , December 19th, 2011. In seven episodes, the "Heels" web series recounts the adventures of Alice Valois, a young fashion editor of SHINE magazine and her tumultuous relationship with her sworn enemy, the Machiavellian Trisha Barton. The war is declared when the latter returns from New York to become the new Editor-in-Chief of... SHINE: betrayals, seductions, rivalries and jealousy are not far behind... The unique twist of this series created by The Makers Entertainment is that no faces are shown. "The intrigue and the plot are based solely on silhouettes, feet and hands..." says Nicolas Pier Morin, the director of "Heels."
Very aesthetic and sensual, "Heels" is an original showcase for the Longchamp collection... Marie-Sabine Leclercq, International Communications Director for Longchamp explains that "this collaboration is a more optimal way for the brand to communicate on its collection throughout the fashion world". The Longchamp ready-to-wear collection and bags are the real stars of the series as it is only materials, colours and details of the products that give their true identity to the characters.
Follow, during three weeks, the adventures of Alice, our new favourite fashionista, from December 19th, 2011. The series is also broadcasted in France, Germany, United Kingdom, Japan, Korea, China and the USA.
Stay tuned on Twitter with the hashtag #heels. Discover the teaser of the webseries "HEELS" here.
Founded in Paris in 1948 by Jean Cassegrain, the house of Longchamp is still family owned and run. The product range has expanded considerably over the years; from travel goods to accessories and women's bags. Prestigious advertising campaigns, the creation of it-bags and an international Ready-to-Wear collection have firmly placed the brand in the heart of the fashion world. Represented worldwide in over 220 boutiques and 2000 sales outlets in 101 countries, Longchamp successfully combines accessible luxury and expertise.
SOURCE Longchamp
Longchamp
CONTACT: Emily Schumann, BPCM, +1-646-747-3012, emily@bpcm.com
Longchamp Launches One-of-a-Kind Web Series
"Heels": When Legs Have a Voice!
NEW YORK, Dec. 21, 2011 /PRNewswire/ -- Longchamp presents "Heels," a unique and glamorous web series broadcast exclusively on http://www.facebook.com/Longchamp.USA , December 19th, 2011. In seven episodes, the "Heels" web series recounts the adventures of Alice Valois, a young fashion editor of SHINE magazine and her tumultuous relationship with her sworn enemy, the Machiavellian Trisha Barton. The war is declared when the latter returns from New York to become the new Editor-in-Chief of... SHINE: betrayals, seductions, rivalries and jealousy are not far behind... The unique twist of this series created by The Makers Entertainment is that no faces are shown. "The intrigue and the plot are based solely on silhouettes, feet and hands..." says Nicolas Pier Morin, the director of "Heels."
Very aesthetic and sensual, "Heels" is an original showcase for the Longchamp collection... Marie-Sabine Leclercq, International Communications Director for Longchamp explains that "this collaboration is a more optimal way for the brand to communicate on its collection throughout the fashion world". The Longchamp ready-to-wear collection and bags are the real stars of the series as it is only materials, colours and details of the products that give their true identity to the characters.
Follow, during three weeks, the adventures of Alice, our new favourite fashionista, from December 19th, 2011. The series is also broadcasted in France, Germany, United Kingdom, Japan, Korea, China and the USA.
Stay tuned on Twitter with the hashtag #heels. Discover the teaser of the webseries "HEELS" here.
Founded in Paris in 1948 by Jean Cassegrain, the house of Longchamp is still family owned and run. The product range has expanded considerably over the years; from travel goods to accessories and women's bags. Prestigious advertising campaigns, the creation of it-bags and an international Ready-to-Wear collection have firmly placed the brand in the heart of the fashion world. Represented worldwide in over 220 boutiques and 2000 sales outlets in 101 countries, Longchamp successfully combines accessible luxury and expertise.
SOURCE Longchamp
Longchamp
CONTACT: Emily Schumann, BPCM, +1-646-747-3012, emily@bpcm.com