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MSLGROUP Launches 'The People's Lab'
PARIS, January 12, 2012/PRNewswire/ --
Flexible Crowdsourcing Platform Helps Companies Tap Insight for Innovation,
Storytelling and Change
MSLGROUP, Publicis Groupe's strategic communications company, today launched a global
crowdsourcing platform and approach, designed to help business leaders lead innovation and
change in their industry. The People's Lab [http://peopleslab.mslgroup.com/peoplesinsights
] enables companies and institutions to gain a rich understanding of issues, situations
and aspirations relevant to their business.
MSLGROUP's People's Lab [http://peopleslab.mslgroup.com/peoplesinsights ] differs from
existing crowdsourcing solutions on the market by offering an all-in-one solution: a
complete and cost-effective crowdsourcing platform that can work across multiple
application areas; end-to-end support including custom design and development, community
management and content creation; and real-time access to MSLGROUP's own insight +
foresight team.
Pascal Beucler, Chief Strategy Officer at MSLGROUP commented, "Crowdsourcing people's
insights is key to innovation and change. With innovation never higher on our clients'
agendas[1] we felt the time was right to produce a cost-effective crowdsourcing solution
that could be used across multiple application areas."
The People's Lab helps companies build and nurture public or private, web or mobile
crowdsourcing platforms around four areas: Expertise Requests; Innovation Challenges;
Research & Insights and Contest & Activation. With public or private, web or mobile,
hosted or white label modes, powerful community, game-thinking and social analytics
features and full email integration, organizations can use People's Lab to create powerful
multi-stakeholder crowdsourcing platforms.
Over the last 18 months, MSLGROUP has used the People's Lab platform and approach to
create communities for both itself and its clients. In 2010, Dell India used an early
version of the People's
Lab platform to create the Dell Go Green Challenge for design students and others to
share ideas on how to redesign, reuse and recycle gadgets to make them go green. The
network is also currently helping a global consumer products company identify beauty
influencers in several key markets using The People's Lab and its community-driven
insights and foresights approach.
For more information about The People's Lab, please contact MSLGROUP's Chief Strategy
Officer at pascal.beucler@mslgroup.com
About MSLGROUP
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors
in all aspects of communication strategy. http://www.mslgroup.com +
http://blog.mslgroup.com + Twitter [https://twitter.com/#!/MSL_GROUP ] + YouTube
[http://www.youtube.com/mslgroupofficial ].
About Publicis Groupe
Publicis Groupe is the world's third largest communications group.
http://www.publicisgroupe.com
1. According to the PwC 2011 Global CEO Survey.
Contact: Trudi Harris - trudi.harris@mslgroup.com +33(0)6-13-73-83-03
Source: MSLGROUP
MSLGROUP Launches 'The People's Lab'
PARIS, January 12, 2012/PRNewswire/ --
Flexible Crowdsourcing Platform Helps Companies Tap Insight for Innovation,
Storytelling and Change
MSLGROUP, Publicis Groupe's strategic communications company, today launched a global
crowdsourcing platform and approach, designed to help business leaders lead innovation and
change in their industry. The People's Lab [http://peopleslab.mslgroup.com/peoplesinsights
] enables companies and institutions to gain a rich understanding of issues, situations
and aspirations relevant to their business.
MSLGROUP's People's Lab [http://peopleslab.mslgroup.com/peoplesinsights ] differs from
existing crowdsourcing solutions on the market by offering an all-in-one solution: a
complete and cost-effective crowdsourcing platform that can work across multiple
application areas; end-to-end support including custom design and development, community
management and content creation; and real-time access to MSLGROUP's own insight +
foresight team.
Pascal Beucler, Chief Strategy Officer at MSLGROUP commented, "Crowdsourcing people's
insights is key to innovation and change. With innovation never higher on our clients'
agendas[1] we felt the time was right to produce a cost-effective crowdsourcing solution
that could be used across multiple application areas."
The People's Lab helps companies build and nurture public or private, web or mobile
crowdsourcing platforms around four areas: Expertise Requests; Innovation Challenges;
Research & Insights and Contest & Activation. With public or private, web or mobile,
hosted or white label modes, powerful community, game-thinking and social analytics
features and full email integration, organizations can use People's Lab to create powerful
multi-stakeholder crowdsourcing platforms.
Over the last 18 months, MSLGROUP has used the People's Lab platform and approach to
create communities for both itself and its clients. In 2010, Dell India used an early
version of the People's
Lab platform to create the Dell Go Green Challenge for design students and others to
share ideas on how to redesign, reuse and recycle gadgets to make them go green. The
network is also currently helping a global consumer products company identify beauty
influencers in several key markets using The People's Lab and its community-driven
insights and foresights approach.
For more information about The People's Lab, please contact MSLGROUP's Chief Strategy
Officer at pascal.beucler@mslgroup.com
About MSLGROUP
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors
in all aspects of communication strategy. http://www.mslgroup.com +
http://blog.mslgroup.com + Twitter [https://twitter.com/#!/MSL_GROUP ] + YouTube
[http://www.youtube.com/mslgroupofficial ].
About Publicis Groupe
Publicis Groupe is the world's third largest communications group.
http://www.publicisgroupe.com
1. According to the PwC 2011 Global CEO Survey.
Contact: Trudi Harris - trudi.harris@mslgroup.com +33(0)6-13-73-83-03
Source: MSLGROUP