CEM4MOBILE SOLUTIONS LTD Joins Network Intelligence Alliance to Drive Innovation and Leadership for Next-Generation Network Solutions

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January 16, 2012
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CEM4MOBILE SOLUTIONS LTD Joins Network Intelligence Alliance to Drive Innovation and Leadership for Next-Generation Network Solutions

HELSINKI, Finland, January 16, 2012/PRNewswire/ --

    Summary: Participation in industry organization will create opportunities to
collaborate with other technology providers supporting the Network Economy and better
serve customers with solutions based on Network Intelligence technology.

    CEM4Mobile Solutions Ltd,http://www.cem4mobile.com, a world-class expert in mobile
analytics and Customer Experience Management,today announced that it has become a member
ofthe Network Intelligence Alliance (NI Alliance), an industry organization created for
collaboration among the Network Economy's technology providers. Participation in the NI
Alliance will help CEM4Mobile to build and market innovative solutions for customers
seeking to optimize end-to-end service experience and maximize the number of satisfied,
loyal and advocate customers.

    In today's Network Economy-a world that now depends and runs on networks-accurate
visibility and precise tracking of data crossing networks have become crucial to the
availability, performance and security of applications and services. The growing
complexity of IP transactions, the explosion of mobile applications, and the mainstream
adoption of cloud computing surpass the capabilities of conventional tools to improve how
networks operate, expand services, and cope with cybersecurity. Just like Business
Intelligence solutions emerged to unlock information hidden in the enterprise, Network
Intelligence technology is an emerging category of technology to reveal the critical
details of the data locked inside network traffic and transactions.

    The NI Alliance serves two purposes: first, as a forum for collaboration among
technology providers whose solutions secure data in transit, ensure efficient data
delivery, monetize data transactions or track real-time information. Through the NI
Alliance, members can better serve their customers.

    The NI Alliance also seeks to educate the market and the public on the role and value
of Network Intelligence in protecting sensitive information; delivering value-added
services, applications and information; and ensuring better performance of
network-dependent solutions.

    CEM4Mobilejoins Network Intelligence, http://www.nialliance.org/member/cem4mobile,
with its CEM4Mobile product family. CEM4Mobile enables companies to measure and analyze
interactions between end-users and mobileservices, optimize their customer dialogue and
maximize the number of satisfied, loyal and advocatecustomers. The measurement focus is on
interactions, experience and engagement which directly impacts subscriber retention,
profitability and lifetime value.The analysis extends to usage patterns, service ranking,
market trends and particularly how different device, contract, content and user
demographic combinations impact the behavior.

    "We're delighted to join the NI Alliance," said Janne Aalto, CEO of CEM4Mobile
Solutions. "The mobileservices market has witnessed phenomenal growth and is changing the
nature of the mobile industry.Gaining insightinto the behavior of wireless users in
thisenvironment is not easyand yet more business critical than ever. By co-operating with
other Alliance members, we can ensure that our customers benefit from world-class
technology, leading innovation and unmatched accuracy of the data provided".

    "CEM4Mobile Solutions is a valuable addition to the NI Alliance and we welcome their
participation," said Erik Larsson, Chairman of the NI Alliance. "The NI Alliance is about
collaborative innovation with companies like CEM4Mobile Solutions who plays a leadership
role in mobile analytics-driven Customer Experience Management. Working with other NI
Alliance members, CEM4Mobile Solution's customers will be able to more effectively
leverage Network Intelligence to better manage, protect and profit from their data
networks."

    Establishment of the NI Alliance was initiated by Qosmos, whose Network Intelligence
technology components provide the crucial first step in understanding what's passing
through networks. Qosmos' hardware and software components extract and interpret real-time
traffic-translating a data stream's 1s and 0s into their respective communications
protocols, metadata and content for use by third-party applications.

    Through the NI Alliance, Qosmos expands its collaborative approach to help vendors
design and deliver advanced solutions with embedded Network Intelligence technology in
less time and at lower cost. The NI Alliance provides a channel for dialogue and
partnerships that Alliance Members otherwise may not have considered or pursued when
addressing the needs of joint customers. Visibility within the vendor community through
the NI Alliance affords companies opportunities to market more comprehensive solutions
with greater ROI and faster time to value for customers.

    About the NI Alliance
The NI Alliance, http://www.nialliance.org,is an industry organization created for
collaboration among the Network Economy's technology providers and to educate the market
on the role and value of Network Intelligence technology. Members are vendors involved in
the capture, processing, decoding, analysis, and leveraging of network data; suppliers of
Network Intelligence technology components; software vendors; and information providers of
solutions, such as cybersecurity, telecom service assurance, traffic optimization and
more. Participation in the NI Alliance helps members to build and market innovative
solutions to Communications Service Providers (CSPs) governments and enterprise customers
seeking to improve performance, security and the monetization of network-dependent
services and applications.

    For more information, please visit http://www.nialliance.org

    About CEM4Mobile Solutions

    CEM4Mobile Solutions (http://www.cem4mobile.com [
C:\Users\Janne\AppData\Local\Microsoft\Windows\Temporary Internet
Files\Content.Outlook\VFTBL4UT\www.cem4mobile.com ]) is a world-class expert in mobile
analytics and Customer Experience Management. CEM4Mobile's product and service offering
provides statistical analysis which concentrates on end-users when they access digital
services from their wireless devices enabling companies to optimize the customer dialogue,
assure end-to-end service experience and maximize the number of satisfied, loyal and
advocate customers. Digital services are the new voice of the mobile industry. Attract,
retain and engage your customers.

Source: CEM4Mobile Solutions Ltd

Member Company Media Contact   

Janne Aalto, CEM4Mobile Solutions Ltd
Phone: +358-40-822-3223 / Email: janne.aalto@cem4mobile.com

NI Alliance Media Contact   

Debby Stefaniak, Full Circle Communications
Phone: +1-215-712-2409 / Email: dstefaniak@fullcirclecomm.com

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