Snap, Upload & Print!

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January 27, 2012
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Snap, Upload & Print!

Snap MyLife Acquires Inkubook Photo Book Publishing Service

PRINCETON, N.J., Jan. 27, 2012 /PRNewswire/ -- A place for everything and everything in its place. That's what users of the popular Snap MyLife will enjoy now that Snap MyLife, Inc. completed a deal with Author Solutions, Inc. to acquire the assets of Inkubook, an online personal photo book publishing service.

As part of the transaction, Snap MyLife will retain a majority of the current Inkubook team based in Indianapolis, with plans to further expand the location as a core R&D center for its consumer cloud-service applications. Inkubook will continue to operate as a standalone service for quality photo book and other photo merchandise, and will be integrated into the http://www.snapmylife.com service by the third quarter of this year.

The acquisition further enhances Snap MyLife's vision of creating a comprehensive suite of user-generated content applications and cloud-services for consumers. The company currently has more than 500,000 monthly paying subscribers for its mobile photo socialization, upload and backup applications, and is experiencing rapid growth on a global basis.

"The acquisition of Inkubook perfectly compliments our overall core vision of providing consumers with simple, yet powerful, cloud-service offering to manage, socialize, securely store and synchronize user-generated content on mobile phones and virtually any other Internet-enabled consumer-electronics device," said Jiren Parikh, president and CEO of Snap MyLife, Inc. "With the addition of Inkubook, we are adding the ability to merchandise content to our portfolio of applications and services that enhance the experience with user-generated content.

According to PMA Marketing Research, consumer spend on photo publishing products exceeded $1.4 billion in 2010 with strong growth trends. Inkubook is an easy-to-use online personal photo book publishing service that puts the power to create at peoples' fingertips, literally. Users create a free account and make beautiful keepsakes in minutes by working with the extremely user-friendly online editor tool to upload and place photos and text on the pages of their very own books, cards and calendars. Creations, available in various sizes and affordable price points, are printed on high quality silk paper and beautifully bound, in soft or hardcover. Plus, Inkubook users can share their creations via Facebook or blog/website.

Snap MyLife was represented by SorinRoyerCooper LLC in the deal; Author Solutions, Inc. was represented by MidSpan Partners.

About Snap MyLife

Snap MyLife, Inc. is a fast-growing developer of consumer cloud-service applications for managing content on mobile devices and other Internet-enabled consumer electronics. Its applications under the Snap(TM), Snap MyLife®, Snap Sync(TM), Snap Music(TM) and Snap Secure(TM) brands allow consumers to leverage cloud-services with simple, yet powerful applications for content sharing, messaging, editing, streaming, backup and synchronization, as well as device and content security across virtually all consumer electronics device categories. Snap MyLife is headquartered in Princeton, N.J., with offices globally, and is backed by Edison Ventures and Sycamore Ventures. For more information, visit http://www.snapmylifeinc.com. 

SOURCE  Snap MyLife, Inc.

Snap MyLife, Inc.

CONTACT: CONTACT:  Bari Faye Siegel, Get It Write!, office +1-732-256-9274, cell +1-856-465-4539, getitwritetoday@gmail.com

Web Site: http://www.snapmylifeinc.com

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