Broadband Internet: Comprehensive New Study Based on 52 Million Actual User Tests Finds Canada's Broadband Internet Services Very Competitive Worldwide

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February 2, 2012
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Broadband Internet: Comprehensive New Study Based on 52 Million Actual User Tests Finds Canada's Broadband Internet Services Very Competitive Worldwide

MONTREAL, February 2, 2012/PRNewswire/ --

    The results of fifty-two million end-user speed tests have shown Canada as a global
contender in broadband internet performance, ranking often in the top ten of international
countries, according to a new report by LEMAY-YATES ASSOCIATES Inc.

    LYA benchmarked six key broadband internet metrics, covering cost and performance
indicators as well as household penetration in G7 and 32 Organisation for Economic
Co-operation and Development (OECD) countries. Based on data from more than 52 million
actual user speed tests, LYA has found that the performance of Canada's broadband internet
services is significantly better than rankings in previous international studies, which
are often only based on advertised Internet speeds.

    "The results of LYA's analysis demonstrate that Canada's broadband internet metrics
are often in the top quartile among these countries, not near the bottom as reported by
some organizations including the OECD," noted Ms. Johanne Lemay, co-author of the Report
at LYA. "Using actual tests conducted by users gives a far more accurate measure of
performance than simply basing findings on what internet service providers advertise their
broadband internet speeds to be."

    The LYA report has ranked Canada seventh (7th least expensive) out of 32 OECD
countries when comparing average monthly broadband subscription costs. Out of 32 OECD
countries, Canada ranks 12th in average Cost of a Mbps of Downstream Speed to end users -
more than two times better than the 2011 OECD ranking.

    Additional findings from the LYA report are:

   
    - Canada takes the number one spot in highest broadband penetration among G7
      countries at 74%, significantly ahead of the United Kingdom and France at 69.2% and
      69%, respectively. Using the latest data available, LYA found Canada ranks seventh out
      of 32 OECD countries in the same metric, up from the 10th spot as reported by the
      OECD.
    - Canada's average consumer broadband speed performance comes in at the top half
      with 11.5 Mbps, in 15th place, faster than average speeds seen by consumers in France
      and the U.K.

    The statistics are particularly meaningful when Canada's large geographical land mass
and sparse population is taken into consideration. Canada has the best performance with
respect to broadband speeds and penetration when compared to countries with similar very
large geography, notably the United States and Australia.

    This study was sponsored by Rogers Communications Inc., a leading Canadian
telecommunications carrier. LYA found that not only does Canada rank amongst world's best
in internet cost and performance, but the average Rogers broadband subscriber:

   
    - Benefits from higher download speeds (average 15.6 Mbps) than the average
      broadband subscriber in Canada (average 11.5 Mbps)
    - Pays less for each Megabit per Second of Downstream Speed compared to the
      average Canadian broadband subscriber ($1.99 vs. $2.68 USD PPP)

    This independent study was conducted by LEMAY-YATES ASSOCIATES INC. (LYA). The
methodology for the study was developed by LYA and LYA conducted significant research on
internet statistics and pricing among G7 and OECD countries using the latest and most
reliable information available, as well as acquired data on user broadband speed tests
from Ookla Inc. The LYA study provides detailed results for 32 OECD countries.

    For further information:

    The study was finalized in December 2011, based on user tests and pricing research
from mid-2011. To obtain a copy of the study, please fill out the form on LYA's web site
at http://www.lya.com or contact LYA directly by email at lya@lya.com or by phone
at +1-514-288-6555.

Source: Lemay-Yates Associates Inc.

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