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SocialMatica Dashboards Provide Sophisticated Insights into the Web Campaign Profiles of Each GOP Candidate
Technology illuminates the layers of influence and the authentic web voice of the Republican primaries.
SAN FRANCISCO, Feb. 6, 2012 /PRNewswire/ -- SocialMatica, the innovative leader of social media analytics, today added several new displays to their current analytic dashboards. The displays now feature the volume of conversations about each candidate across multiple web channels along with social media activity web performance and rankings for each GOP candidate. These conversations cover blogs and news providing a long term perspective while Twitter expresses the near now. Through its proprietary semantic data intelligence engine SocialMatica is able to collect and understand who is talking about the candidates, measure their voice, and the topics important to the web audience free of political and market influence. Complete politician dashboards can be viewed on SocialMatica's website (http://www.socialmatica.com).
"SocialMatica's technology enables companies, entertainers and even politicians to understand their level of online influence, and more importantly to expose and understand the variables contributing to their ranking. We provide online marketers insights into the factors associated with both positive and negative online opinions, and the ability to more effectively target their social media efforts," said Gary Hermansen, CEO of SocialMatica.
"Compared to traditional outlets, the discipline of social media and online marketing is an emerging and often untapped marketplace. Until now, there hasn't been a way to comprehensively understand and measure effectiveness, which has been problematic for marketing professionals faced with decreasing budgets and increased scrutiny given today's economic climate. SocialMatica solves this problem; providing valuable marketing insight and targeting data for the use of precious marketing dollars," continued Hermansen.
SocialMatica's data, analysis and rankings is gathered from of vast amounts of online data, including Facebook, blogs, twitter feeds, LinkedIn, online news sites, discussion groups, forums, . Continued social analysis will be provided by the company, and available on its website, up until the announcement of the GOP candidate for the 2012 presidential election.
ABOUT SOCIALMATICA
Founded in 2010, SocialMatica is a fast-growing analytics company providing fact-based analysis on social rating and footprint. Through its Social Business Platform based on a contextual and semantic analytics engine, SocialMatica combines the depth of rich data analysis with social marketing expertise to drive campaign recommendations to meet social marketing objectives. http://www.socialmatica.com
Contact:
Wendy Toth for SocialMatica
Wendy.toth@gmail.com
650-520-0705
SOURCE SocialMatica
SocialMatica
Web Site: http://www.socialmatica.com
SocialMatica Dashboards Provide Sophisticated Insights into the Web Campaign Profiles of Each GOP Candidate
Technology illuminates the layers of influence and the authentic web voice of the Republican primaries.
SAN FRANCISCO, Feb. 6, 2012 /PRNewswire/ -- SocialMatica, the innovative leader of social media analytics, today added several new displays to their current analytic dashboards. The displays now feature the volume of conversations about each candidate across multiple web channels along with social media activity web performance and rankings for each GOP candidate. These conversations cover blogs and news providing a long term perspective while Twitter expresses the near now. Through its proprietary semantic data intelligence engine SocialMatica is able to collect and understand who is talking about the candidates, measure their voice, and the topics important to the web audience free of political and market influence. Complete politician dashboards can be viewed on SocialMatica's website (http://www.socialmatica.com).
"SocialMatica's technology enables companies, entertainers and even politicians to understand their level of online influence, and more importantly to expose and understand the variables contributing to their ranking. We provide online marketers insights into the factors associated with both positive and negative online opinions, and the ability to more effectively target their social media efforts," said Gary Hermansen, CEO of SocialMatica.
"Compared to traditional outlets, the discipline of social media and online marketing is an emerging and often untapped marketplace. Until now, there hasn't been a way to comprehensively understand and measure effectiveness, which has been problematic for marketing professionals faced with decreasing budgets and increased scrutiny given today's economic climate. SocialMatica solves this problem; providing valuable marketing insight and targeting data for the use of precious marketing dollars," continued Hermansen.
SocialMatica's data, analysis and rankings is gathered from of vast amounts of online data, including Facebook, blogs, twitter feeds, LinkedIn, online news sites, discussion groups, forums, . Continued social analysis will be provided by the company, and available on its website, up until the announcement of the GOP candidate for the 2012 presidential election.
ABOUT SOCIALMATICA
Founded in 2010, SocialMatica is a fast-growing analytics company providing fact-based analysis on social rating and footprint. Through its Social Business Platform based on a contextual and semantic analytics engine, SocialMatica combines the depth of rich data analysis with social marketing expertise to drive campaign recommendations to meet social marketing objectives. http://www.socialmatica.com
Contact:
Wendy Toth for SocialMatica
Wendy.toth@gmail.com
650-520-0705
SOURCE SocialMatica
SocialMatica
Web Site: http://www.socialmatica.com