Meltwater and PRCA Fight Copyright Fees in UK Court Cutting Burden by 90 Per Cent and Saving UK Businesses Millions

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February 14, 2012
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Meltwater and PRCA Fight Copyright Fees in UK Court Cutting Burden by 90 Per Cent and Saving UK Businesses Millions

LONDON, February 14, 2012/PRNewswire/ --

           Dangerous UK copyright rulings prevail; UK business users of Google News

                                  will be licensed next

    Today's Copyright Tribunal ruling
[http://www.ipo.gov.uk/ctribunal/ctribunal-decisionorder.htm ] makes it clear that the UK's
copyright law is on a head-on collision with the average Internet user. Everyday acts such
as searching for news and sharing it at work now require a license from the Newspaper
Licensing Association (NLA). In a win for business, Meltwater Group and the PRCA (Public
Relations Consultants Association) were able to convince the Copyright Tribunal to slash
the NLA's proposed license fees by 90 per cent. Sadly today's verdict is only a partial
victory for the UK Internet community. Going forward, it is clear that UK clients of
online news monitoring services will need a license agreement with the NLA and pay
copyright fees. This is also the case for commercial UK clients of any news monitoring
vendor including Google News. During the proceedings, the NLA stated that it has been
mandated by its owners and intends to pursue licensing of UK business users of Google
News.

    These UK court rulings make millions of UK citizens lawbreakers. According to the
courts, sending an email to a work colleague with a news headline, browsing a free news
service or sending a Tweet with news at work requires a licence from the publishers,
without such licence they infringe copyright. UK copyright law needs an overhaul to make
it compatible with the Internet. Without such modernization, millions of people will
unintentionally break the law every day.

    Today's decision in the Copyright Tribunal is part of an on-going series of cases
where Meltwater and the PRCA challenged the NLA on its high fees for reading freely
available news. In the ruling, the Copyright Tribunal agreed with Meltwater and the PRCA's
contention that the NLA's proposed licensing scheme was not reasonable and required
amendment. Nine points were challenged by Meltwater and the Tribunal agreed with Meltwater
on seven of them. By fighting this licensing scheme, the PRCA and Meltwater were
successful in reducing the fees for all businesses totalling more than GBP100 million over
the next three years. The savings for Meltwater clients alone are more than GBP24 million
in the same period.

    "The ability to browse the Internet without fear of infringing copyright has always
been a fundamental Internet principle. Society is not served by these rulings in UK and it
seems that this interpretation of the law fundamentally clashes with how millions of
people use the Internet every day," says Jorn Lyseggen, CEO of Meltwater. "Meltwater is a
strong believer in copyright and a strong supporter of a sustainable, independent press.
However, the UK needs a copyright law that allow its citizens to use the Internet without
fear of unintentional infringement."

    Meltwater and the PRCA continue to advocate for a modern copyright law for the UK.
Notwithstanding the Tribunal's decision, Meltwater and the PRCA are appealing aspects of
the Court of Appeal's decision on web browsing to the UK Supreme Court scheduled for
February 2013. Also encouraging are several recent decisions of the European Union Court
of Justice that are consistent with Meltwater and the PRCA's position. In addition to
attention from the judiciary, Vince Cable, UK Business Secretary, recommended in August
that the UK government should change these out-of-date copyright laws based on the
recommendations of the Hargreaves Report: Digital Opportunity - A Review of Intellectual
Property and Growth [http://www.ipo.gov.uk/ipreview ]. The UK Intellectual Property Office
estimated that changes to the law will bring GBP7.9 billion to the UK economy
[http://www.ipo.gov.uk/about/press/press-release/press-release-2011/press-release-20110518.htm ]
. With copyright rules that are friendly to both publishers and businesses, the UK
economy will create a new layer of services that help publishers make more money and
increase UK tax revenues.

    Also in support of smart updates to UK copyright, Prime Minister David Cameron stated
in Nov. 2010 that 'The founders of Google have said they could never have started their
company in Britain' (owing to restrictive copyright law that inhibits innovation and
economic growth).

    Importantly, the ruling is unique to the UK and only impacts people reading and
sharing news in that country. As recognised by the Copyright Tribunal, copyright is
governed by national law and users of media monitoring services outside UK are not subject
to NLA licensing fees today.

    Meltwater and the PRCA have stood alone in challenging the NLA's licensing scheme both
in the courts, and in the Copyright Tribunal, on behalf of PR agencies, in-house PR teams
and all other business users of the Internet. If unchallenged, the NLA's scheme would have
increased costs not only for Meltwater customers but also for all users of commercial
media monitoring services, many of whom are PRCA members.

    Those wishing to find out more about the Copyright Tribunal's decision and what this
means for businesses are invited to join a Twitter Q&A with Meltwater and the PRCA -
details will be announced soon. For additional information about the ruling, see the FAQ
[http://prca.org.uk/NLALicenseFAQs ], blog
[http://blog.meltwater.com/the-implication-of-today%E2%80%99s-verdict-in-the-uk-copyright-tribunal ]
, Meltwater CEO's statement
[http://www.shack15.com/the-uk-has-become-a-hostile-environment-for-internet-users-and-internet-businesses ]
and Copyright Tribunal decision here
[http://www.ipo.gov.uk/ctribunal/ctribunal-decisionorder.htm ].

    About The Meltwater Group

    The Meltwater Group is a privately held software company founded in Norway in 2001,
serving more than 20,000 clients through 57 offices located across North America, South
America, Europe, Middle East, Africa, Asia and Australia. Meltwater is committed to
challenging existing business models by introducing disruptive technologies.? The
Meltwater Group delivers B2B solutions based on search engine technology, cloud computing
and search engine marketing. For more information, please visit
http://www.meltwater.com.

    About the PRCA

    Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR
consultancies, in-house communications teams, PR freelancers and individuals. The PRCA
promotes all aspects of public relations and internal communications work, helping teams
and individuals maximise the value they deliver to clients and organisations.

    What we do: The Association exists to raise standards in PR and communications,
providing members with industry data, facilitating the sharing of communications best
practice and creating networking opportunities.

    How we do it and make a difference: All PRCA members are bound by a professional
charter and codes of conduct, and benefit from exceptional training. The Association also
works for the greater benefit of the industry, sharing best practice and lobbying on the
industry's behalf e.g. fighting the NLA's digital licence.

    Who we represent: The PRCA represents many of the major consultancies in the UK, and
currently has more than 250 agency members from around the world including the majority of
the top 100 UK consultancies. We also represent around 70 in-house communications teams
from multinationals, UK charities and leading UK public sector organisations.

Source: Meltwater Group

For media enquiries please contact: Media contacts: Dan Purvis, Meltwater Group, +44-7801-424-454, dan.purvis@meltwater.com

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