Fight Evil Cavities with the Force(TM)!

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February 16, 2012
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Fight Evil Cavities with the Force(TM)!

Win a Trip for Four to Orlando in the GUM® Brush Like a Jedi(TM) Sweepstakes!

CHICAGO, Feb. 16, 2012  /PRNewswire/ -- For more than 30 years, people of all ages have celebrated the timeless Star Wars(TM) Saga. Soon, kids will be able to train with their favorite characters to perfect their brushing skills and defend against cavities with GUM® Star Wars(TM) toothbrushes! 

Starting on February 15, those who "Like" the GUM® Brand Facebook page and fill out the online entry form will be entered to win a trip for a family of four (two adults, two children) to Star Wars(TM) Celebration VI in Orlando, FL on August 23 - 26, 2012. This ultimate fan experience brings enthusiasts of all ages together to celebrate the pop-culture phenomenon that is Star Wars(TM) through exhibits, an interactive show floor, screenings, exclusive merchandise, celebrity guests, panels, autograph sessions, fan-inspired activities, and other surprises. The four-day package includes Celebration VI passes, travel and accommodations. For more about the event, visit http://www.starwarscelebration.com. Additionally, one winner each day for 30 days will be the first to get their hands on the new line of GUM® Star Wars(TM) toothbrushes.

GUM® and Star Wars(TM) have collaborated on a fun video that reveals who uses The Force(TM) to fight evil cavities. Entrants can multiply their chances of winning the grand prize by sharing the Dark Side, Good Habitsvideo, either by posting it on Facebook or emailing it to friends and family. The contest will run for 30 days, and the Grand Prize winner will be announced by the end of March 2012. For contest rules and details, visit http://www.facebook.com/gumbrand.

"We are excited about our partnership with Lucasfilm on the GUM® Star Wars(TM) toothbrush line, and are confident that these toothbrushes will support our mission to make oral care more fun for kids," said Nikki Lockett, senior marketing manager for Sunstar Americas.

Joining the GUM® Facebook community will not only put you in the running for a chance to win the Grand Prize trip, but it will also keep you in the know about GUM® news and announcements, oral care tips, and special offers.

About Sunstar Americas, Inc.

Chicago-based Sunstar Americas, which serves the Americas, is part of the Sunstar Group of companies, a global organization founded in Japan in 1941 which now has worldwide sales of over $1 billion. The company has offices in 15 countries and four major geographic divisions. Sunstar's mission is to enhance the health and well-being of people everywhere via its four business areas: mouth and body, health and beauty, healthy home and safety, and technology. The company is proud of its global partnership with dental professionals to develop a better understanding of the potential links between oral health, general health and quality of life. Sunstar's well-known Butler® brand of professional dental products and GUM® brand of consumer oral hygiene products have been two of the dental profession's most trusted and recommended brands for more than 60 years. Butler® and GUM® products are designed in consultation with dental professionals and manufactured to the highest quality standards, assuring product excellence and patient satisfaction. For additional information, please visit http://www.GUMbrand.com.   

Lucasfilm, the Lucasfilm logo, STAR WARS(TM) and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.

SOURCE  GUM(R)

GUM(R)

CONTACT: Traci Tournoux, +1-646-722-8830, ttournoux@healthstarpr.com

Web Site: http://www.gumbrand.com

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