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"Don't Steal My Data": Myriad Cracks Mobile Privacy With the Launch of Intelligence Hub
ZURICH, February 22, 2012/PRNewswire/ --
- New powerful local analytics engine is first and only solution to enable
service providers to better understand user behaviors on device without infringing on
privacy
- Myriad empowers consumers to say "Don't steal my data - just ask!"
- Myriad to put Carriers back into the billion dollar mobile advertising
ecosystem by allowing them to better monetize existing and new service, while enabling
Advertisers to reach the right user at the right time
Myriad Group AG (SIX: MYRN), the company powering billions of rich mobile social and
web experiences on any connected device, today announces the launch of Myriad Intelligence
Hub, a new powerful consumer insight analytics engine designed with mobile in mind. Myriad
Intelligence Hub aims to put its partners back into the billion dollar mobile advertising
ecosystem by allowing them to better monetize existing and new services, while at the same
time protecting consumers' data and keeping it private.
"OEMs and Carriers currently lose billions of dollars each year to over-the-top
players, which is staggering," says Simon Wilkinson, CEO of Myriad Group. "Myriad's
Intelligence Hub is helping them gain back a large share of those potential revenues,
while at the same time protecting consumers' privacy. It's a win-win."
With Myriad Intelligence Hub, all data analysis is safely and securely conducted in
real-time on device. Drilling down into over 200 categories, Myriad dynamically interprets
user behavior, while ensuring no data goes beyond the user's finger tips. With opt-in
mechanisms throughout the customer experience, this provides users with complete
reassurance regarding the protection of their personal data and the instant presentation
of related content and applications, while enabling Carriers, OEMs and Advertisers to
reach the right user, at the right time, with the right service and message.
See Myriad's Intelligence Hub at this year's Mobile World Congress in Barcelona or
view the demo before MWC on Myriad's YouTube Channel
[http://youtube.com/myriadgroupmarketing ]:
http://www.youtube.com/myriadgroupmarketing. The mobile advertising ecosystem is
estimated to be worth over $2 billion today and predicted to be worth as much as $14
billion by 2014, according to Gartner. Analytics derived from consumer behavior are a
proven driver to deliver more targeted, higher value advertising. Analysis of usage
patterns allows service providers to profile their customers using a blend of semantic
engines and as such, focus their communications at the optimum target market for the
desired effect.
"We're offering a solution that does not infringe on consumers' personal data and puts
them in control. That's the most important thing to understand about Intelligence Hub,"
continues Wilkinson. "A lot of other larger, more established companies in the mobile
space haven't got this right, and there's mounting pressure to keep personal customer data
private. We developed Intelligence Hub with this in mind."
See a live demo of Intelligence Hub. Myriad will be attending this year's Mobile World
Congress in Barcelona and will be located at Hospitality Suite AV 102. Myriad will be
hosting workshops dedicated to Analytics Intelligence Hub on Wednesday, Feb. 29 from 2pm
to 4pm CET in Hall Q Sala B. To register, please visit:
http://www.myriadgroup.com/mwc12workshop
About Myriad
Myriad is chosen by leading OEMs and network service providers to power rich mobile social
and web experiences - from the most basic to the smartest connected device through a
single, scalable platform.
Today, over 2.5 billion mobile users rely on Myriad software. Myriad apps often
provide users with their first taste of the Internet, and with our proven technology
embedded in every Android device we are on target to help our partners power the next
billion users.
We operate worldwide, with offices in Switzerland, France, UK, USA, Mexico, India,
UAE, China, South Korea, Taiwan, Japan and Australia. Headquartered in Zurich Switzerland,
Myriad is listed on the SIX Swiss Exchange (SIX Symbol: MYRN).
For more information please visit our website: http://www.myriadgroup.com. You can
also follow us on twitter@MyriadGroup and view our YouTube Channel -
YouTube.com/myriadgroupmarketing
Source: Myriad
Kate Hamilton or Jaime Tero, +1-415-989-9803, or +44-(0)-207-437-0227, myriad@onechocolatecomms.com
"Don't Steal My Data": Myriad Cracks Mobile Privacy With the Launch of Intelligence Hub
ZURICH, February 22, 2012/PRNewswire/ --
- New powerful local analytics engine is first and only solution to enable
service providers to better understand user behaviors on device without infringing on
privacy
- Myriad empowers consumers to say "Don't steal my data - just ask!"
- Myriad to put Carriers back into the billion dollar mobile advertising
ecosystem by allowing them to better monetize existing and new service, while enabling
Advertisers to reach the right user at the right time
Myriad Group AG (SIX: MYRN), the company powering billions of rich mobile social and
web experiences on any connected device, today announces the launch of Myriad Intelligence
Hub, a new powerful consumer insight analytics engine designed with mobile in mind. Myriad
Intelligence Hub aims to put its partners back into the billion dollar mobile advertising
ecosystem by allowing them to better monetize existing and new services, while at the same
time protecting consumers' data and keeping it private.
"OEMs and Carriers currently lose billions of dollars each year to over-the-top
players, which is staggering," says Simon Wilkinson, CEO of Myriad Group. "Myriad's
Intelligence Hub is helping them gain back a large share of those potential revenues,
while at the same time protecting consumers' privacy. It's a win-win."
With Myriad Intelligence Hub, all data analysis is safely and securely conducted in
real-time on device. Drilling down into over 200 categories, Myriad dynamically interprets
user behavior, while ensuring no data goes beyond the user's finger tips. With opt-in
mechanisms throughout the customer experience, this provides users with complete
reassurance regarding the protection of their personal data and the instant presentation
of related content and applications, while enabling Carriers, OEMs and Advertisers to
reach the right user, at the right time, with the right service and message.
See Myriad's Intelligence Hub at this year's Mobile World Congress in Barcelona or
view the demo before MWC on Myriad's YouTube Channel
[http://youtube.com/myriadgroupmarketing ]:
http://www.youtube.com/myriadgroupmarketing. The mobile advertising ecosystem is
estimated to be worth over $2 billion today and predicted to be worth as much as $14
billion by 2014, according to Gartner. Analytics derived from consumer behavior are a
proven driver to deliver more targeted, higher value advertising. Analysis of usage
patterns allows service providers to profile their customers using a blend of semantic
engines and as such, focus their communications at the optimum target market for the
desired effect.
"We're offering a solution that does not infringe on consumers' personal data and puts
them in control. That's the most important thing to understand about Intelligence Hub,"
continues Wilkinson. "A lot of other larger, more established companies in the mobile
space haven't got this right, and there's mounting pressure to keep personal customer data
private. We developed Intelligence Hub with this in mind."
See a live demo of Intelligence Hub. Myriad will be attending this year's Mobile World
Congress in Barcelona and will be located at Hospitality Suite AV 102. Myriad will be
hosting workshops dedicated to Analytics Intelligence Hub on Wednesday, Feb. 29 from 2pm
to 4pm CET in Hall Q Sala B. To register, please visit:
http://www.myriadgroup.com/mwc12workshop
About Myriad
Myriad is chosen by leading OEMs and network service providers to power rich mobile social
and web experiences - from the most basic to the smartest connected device through a
single, scalable platform.
Today, over 2.5 billion mobile users rely on Myriad software. Myriad apps often
provide users with their first taste of the Internet, and with our proven technology
embedded in every Android device we are on target to help our partners power the next
billion users.
We operate worldwide, with offices in Switzerland, France, UK, USA, Mexico, India,
UAE, China, South Korea, Taiwan, Japan and Australia. Headquartered in Zurich Switzerland,
Myriad is listed on the SIX Swiss Exchange (SIX Symbol: MYRN).
For more information please visit our website: http://www.myriadgroup.com. You can
also follow us on twitter@MyriadGroup and view our YouTube Channel -
YouTube.com/myriadgroupmarketing
Source: Myriad
Kate Hamilton or Jaime Tero, +1-415-989-9803, or +44-(0)-207-437-0227, myriad@onechocolatecomms.com