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Sicap Launches Campaigns to Incentivise Mobile Money Users
BARCELONA, Spain, February 24, 2012/PRNewswire/ --
Sicap has today announced the launch of real time, personalised campaigns, designed to
help stimulate demand for mobile money programmes. The objective is to help operators
create immediate value from upselling existing mobile money services.
"The economics of making mobile money a moneymaking service are the driving force
behind the new sicap initiative" said Aleeda Fazal, Head of Mobile Commerce at sicap.
Indeed, few mobile money programmes have actually achieved profitability to date and over
80% of active mobile money programmes in the world suffer from low utilization.
"Our campaigns incentivise mobile users to try, recommend and adhere to mobile money
services on offer and come in response to strong demand from operators for solutions which
transform their showcase mobile money services into generators of bottom line revenue,"
added Ms. Fazal.
Sicap campaign services work using a set of preconfigured templates that can be
launched with minimal IT integration, and therefore go live very quickly as a managed
service or technology platform. Sicap expertise takes the guesswork out of campaign
planning by benchmarking against success pattern data from sicap's own suite of mobile
commerce solutions and comparable solutions.
"If subscribers are attracted to services but do not follow-up, we can incentivise
them to do so with a fine-tuned mix of real-time and offline targeting" said Ms. Fazal.
Gaining momentum is important, since operating costs decrease significantly when 50% or
more of subscribed users are actively transacting.
Sicap campaigns also tackle the underlying factors behind dormancy. For example, agent
liquidity problems can spoil the customer experience and dissuade them from repeat
transactions. Operators can use the sicap campaign platform to incentivise agents to do
their job well. The agent datasheet, linked to the campaign platform, can trigger points,
cash rewards or bonus talk time minutes for example to agents who maintain a good level of
liquidity and reach a target number of transactions.
Once the pre-requisites to customer satisfaction have been addressed, operators can
launch sicap campaigns which target profile groups with the aim of encouraging viral take
up, incentivising users to transact more, or inciting them to try other mobile money
services.
Meet sicap in Hall 8, booth 8B94 at the MWC 2012.
About SICAP
Sicap software solutions empower mobile operators to deliver a superior subscriber
experience, create new revenue streams and reduce operating costs.
Sicap develops and implements solutions across the value chain, including DM, billing
and loyalty, m-money, and USSD solutions. Present in 120 networks, serving 835 million
subscribers in 75 countries worldwide.
For more information: http://www.sicap.com
kate.stoney@sicap.com
Source: Sicap
+33-4-37-37-24-91
Sicap Launches Campaigns to Incentivise Mobile Money Users
BARCELONA, Spain, February 24, 2012/PRNewswire/ --
Sicap has today announced the launch of real time, personalised campaigns, designed to
help stimulate demand for mobile money programmes. The objective is to help operators
create immediate value from upselling existing mobile money services.
"The economics of making mobile money a moneymaking service are the driving force
behind the new sicap initiative" said Aleeda Fazal, Head of Mobile Commerce at sicap.
Indeed, few mobile money programmes have actually achieved profitability to date and over
80% of active mobile money programmes in the world suffer from low utilization.
"Our campaigns incentivise mobile users to try, recommend and adhere to mobile money
services on offer and come in response to strong demand from operators for solutions which
transform their showcase mobile money services into generators of bottom line revenue,"
added Ms. Fazal.
Sicap campaign services work using a set of preconfigured templates that can be
launched with minimal IT integration, and therefore go live very quickly as a managed
service or technology platform. Sicap expertise takes the guesswork out of campaign
planning by benchmarking against success pattern data from sicap's own suite of mobile
commerce solutions and comparable solutions.
"If subscribers are attracted to services but do not follow-up, we can incentivise
them to do so with a fine-tuned mix of real-time and offline targeting" said Ms. Fazal.
Gaining momentum is important, since operating costs decrease significantly when 50% or
more of subscribed users are actively transacting.
Sicap campaigns also tackle the underlying factors behind dormancy. For example, agent
liquidity problems can spoil the customer experience and dissuade them from repeat
transactions. Operators can use the sicap campaign platform to incentivise agents to do
their job well. The agent datasheet, linked to the campaign platform, can trigger points,
cash rewards or bonus talk time minutes for example to agents who maintain a good level of
liquidity and reach a target number of transactions.
Once the pre-requisites to customer satisfaction have been addressed, operators can
launch sicap campaigns which target profile groups with the aim of encouraging viral take
up, incentivising users to transact more, or inciting them to try other mobile money
services.
Meet sicap in Hall 8, booth 8B94 at the MWC 2012.
About SICAP
Sicap software solutions empower mobile operators to deliver a superior subscriber
experience, create new revenue streams and reduce operating costs.
Sicap develops and implements solutions across the value chain, including DM, billing
and loyalty, m-money, and USSD solutions. Present in 120 networks, serving 835 million
subscribers in 75 countries worldwide.
For more information: http://www.sicap.com
kate.stoney@sicap.com
Source: Sicap
+33-4-37-37-24-91