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Loyalty Partner Solutions (LPS) is New Miles & More Programme Operator
FRANKFURT and MUNICH, February 26, 2012/PRNewswire/ --
Deutsche Lufthansa AG is migrating its Miles & More programme to a new technological
platform. The existing platform is replaced by an IT system developed by Munich-based
Loyalty Partner Solutions (LPS). This change is the result of increasing Miles & More
member numbers, more complex business processes and tougher demands with regard to
campaign management, all of which require a flexible and scalable software architecture.
Under the ten-year agreement, LPS will be responsible for operating and further developing
the Miles & More system.
"Miles & More is one of the world's largest and most complex frequent flyer programmes
and IT projects. With the new platform and our general contractor LPS, we are setting
another important milestone in the history of the programme. We are laying the foundations
for a more customer-friendly system that will enable us to react faster to future
technological changes," says Guenter Friedrich, Vice President Development IT Sales
Systems, Deutsche Lufthansa AG.
"We are delighted to be migrating the Miles & More programme to a new technological
platform," says Christian Hess, Managing Director of Loyalty Partner Solutions. "In
developing a state-of-the-art and highly flexible solution for Lufthansa, we were able to
draw on, among other things, our many years of experience as an IT service provider for
Europe's biggest bonus programme Payback."
The new system is based on the "Loyalty Management Suite" (LMS) standard solution from
Loyalty Partner Solutions. This flexible software platform for setting up and operating
customer loyalty programmes covers the entire chain of customer loyalty activities - from
managing accounts and redemption processes to conducting advertising campaigns. It also
supports interfaces to all common CRM and data warehouse systems and therefore brings
together all available programme information within the company.
The solution - known as "Samba" (Special Advanced Miles & More Business Architecture)
- is a central system of Deutsche Lufthansa AG. It keeps the cost of operating the
classical functions of a customer loyalty programme low, while at the same time offering
greater flexibility when it comes to the design of the Miles & More programme and
conducting campaigns. For example, Lufthansa can now integrate new programme partners into
the system more easily. Miles & More employees can also use Samba to themselves configure
promotion rules stored in the system for ensuring the correct implementation of collection
and redemption processes.
About Loyalty Partner Solutions
Loyalty Partner Solutions GmbH, based in Munich, is a provider of industry-specific
customer management solutions. The company develops and implements IT solutions that allow
professional operation of customer loyalty programmes. These solutions focus on the retail
and transport / aviation industries. The centrepiece of the portfolio is the Loyalty
Management Suite (LMS), a software platform for the setup and operation of customer
loyalty programmes. The company's customers include the PAYBACK loyalty programme and
Deutsche Bahn AG with its BahnCard, bahn.bonus and bahn.comfort programmes. Since February
2012, LPS has been operating Deutsche Lufthansa's Miles & More frequent flyer programme.
As the general contractor, LPS is responsible for project management, software development
and testing, and integration and migration. It is also in charge of further developing the
programme. For more information, please contact: http://www.lpsolutions.com
Press contact:
Nina Purtscher
Corporate Communications
Loyalty Partner GmbH
Theresienhoehe 12
80339 Munich
Germany
Tel: +49(0)89-99741-206
E-mail: nina.purtscher@loyaltypartner.com
Source: Loyalty Partner Solutions
Loyalty Partner Solutions (LPS) is New Miles & More Programme Operator
FRANKFURT and MUNICH, February 26, 2012/PRNewswire/ --
Deutsche Lufthansa AG is migrating its Miles & More programme to a new technological
platform. The existing platform is replaced by an IT system developed by Munich-based
Loyalty Partner Solutions (LPS). This change is the result of increasing Miles & More
member numbers, more complex business processes and tougher demands with regard to
campaign management, all of which require a flexible and scalable software architecture.
Under the ten-year agreement, LPS will be responsible for operating and further developing
the Miles & More system.
"Miles & More is one of the world's largest and most complex frequent flyer programmes
and IT projects. With the new platform and our general contractor LPS, we are setting
another important milestone in the history of the programme. We are laying the foundations
for a more customer-friendly system that will enable us to react faster to future
technological changes," says Guenter Friedrich, Vice President Development IT Sales
Systems, Deutsche Lufthansa AG.
"We are delighted to be migrating the Miles & More programme to a new technological
platform," says Christian Hess, Managing Director of Loyalty Partner Solutions. "In
developing a state-of-the-art and highly flexible solution for Lufthansa, we were able to
draw on, among other things, our many years of experience as an IT service provider for
Europe's biggest bonus programme Payback."
The new system is based on the "Loyalty Management Suite" (LMS) standard solution from
Loyalty Partner Solutions. This flexible software platform for setting up and operating
customer loyalty programmes covers the entire chain of customer loyalty activities - from
managing accounts and redemption processes to conducting advertising campaigns. It also
supports interfaces to all common CRM and data warehouse systems and therefore brings
together all available programme information within the company.
The solution - known as "Samba" (Special Advanced Miles & More Business Architecture)
- is a central system of Deutsche Lufthansa AG. It keeps the cost of operating the
classical functions of a customer loyalty programme low, while at the same time offering
greater flexibility when it comes to the design of the Miles & More programme and
conducting campaigns. For example, Lufthansa can now integrate new programme partners into
the system more easily. Miles & More employees can also use Samba to themselves configure
promotion rules stored in the system for ensuring the correct implementation of collection
and redemption processes.
About Loyalty Partner Solutions
Loyalty Partner Solutions GmbH, based in Munich, is a provider of industry-specific
customer management solutions. The company develops and implements IT solutions that allow
professional operation of customer loyalty programmes. These solutions focus on the retail
and transport / aviation industries. The centrepiece of the portfolio is the Loyalty
Management Suite (LMS), a software platform for the setup and operation of customer
loyalty programmes. The company's customers include the PAYBACK loyalty programme and
Deutsche Bahn AG with its BahnCard, bahn.bonus and bahn.comfort programmes. Since February
2012, LPS has been operating Deutsche Lufthansa's Miles & More frequent flyer programme.
As the general contractor, LPS is responsible for project management, software development
and testing, and integration and migration. It is also in charge of further developing the
programme. For more information, please contact: http://www.lpsolutions.com
Press contact:
Nina Purtscher
Corporate Communications
Loyalty Partner GmbH
Theresienhoehe 12
80339 Munich
Germany
Tel: +49(0)89-99741-206
E-mail: nina.purtscher@loyaltypartner.com
Source: Loyalty Partner Solutions