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Orange First to Deliver Exclusive New Smartphone to Europe, Powered by Intel Technology
BARCELONA, February 27, 2012/PRNewswire-FirstCall/ --
- Orange celebrates the tenth year of its successful portfolio of
own-branded devices by extending its range to include a new high-performance
smartphone, powered by the Intel(R) Atom(TM) processor, which will be offered
exclusively to Orange's customers in the UK and France
- Orange is the first operator in Europe to launch this new smartphone offering
the customer high-performance capabilities with a rich user experience and at an
affordable price
- This first Intel-powered Orange smartphone will feature a number of
locally-relevant and unique Orange services including Orange TV, Dailymotion, Deezer,
Orange Wednesdays, Your Orange and Orange Gestures
Today, Orange announces that it will launch a new high-performance Android smartphone
in Europe this summer. Powered by Intel(R) technology, the device currently codenamed
'Orange Santa Clara,' will deliver the latest in smartphone capabilities and rich
entertainment experiences to more customers. The phone will first be available exclusively
to Orange customers in the UK and France, where its commercial name will be unveiled at
launch.
(Photo:
http://www.newscom.com/cgi-bin/prnh/20120227/515237-a )
(Photo:
http://www.newscom.com/cgi-bin/prnh/20120227/515237-b )
(Photo:
http://www.newscom.com/cgi-bin/prnh/20120227/515237-c )
The launch of this smartphone marks a significant development in Orange's
long-standing and successful strategy to deliver phones under its own brand. Now in its
tenth year, it has helped drive new device partnerships and support Orange's customer and
mobile multimedia growth by introducing more affordable feature phones and smartphones to
its whole customer base. These phones are differentiated by being customised with simple
and relevant Orange applications and services. Customer demand has led to the doubling of
Orange's own-branded portfolio in 2011, increasing volume from 7 per cent to 15 per cent
of its total device portfolio. Orange aims to increase the volume of its own-branded
device portfolio to 20 per cent in 2012 to better meet its customers' needs, making
innovative features, services and technologies more widely accessible.
Today, Orange is broadening its own-branded device portfolio with a new mobile
partner, Intel, a world leader in silicon processor technology and computing innovation.
At launch, the Orange smartphone will run Android's Gingerbread platform with a planned
upgrade to Android's Ice Cream Sandwich platform shortly thereafter. The new Orange
smartphone is based on Intel's smartphone reference design and is powered by the Intel(R)
Atom(TM) processor Z2460
[http://download.intel.com/newsroom/kits/ces/2012/pdfs/AtomprocessorZ2460.pdf ] and
supports HSPA+ with the Intel(R) XMM(TM) 6260 Platform
[http://newsroom.intel.com/community/intel_newsroom/blog/2011/02/14/intel-mobile-communications-ships-worlds-smallest-hspa-solution-for-3g-smart-phones ]
. Together, these Intel
solutions deliver leading performance and energy efficiency while facilitating fast
browsing and a responsive user experience. The phone has a 4.03" display, slender
dimensions at 123mm x 63 x 9.99, 16 Gb of memory and weighs in at 117g.
In addition, high-definition (HD) video will support a rich entertainment offering
together with mobile HD voice for outstanding audio quality. It also boasts a camera that
can take 10 pictures in under a second with 8-megapixel quality to ensure customers
capture all the action so they can choose the very best pictures to keep and share. Also
pre-loaded will be a number of services unique to Orange, including Orange TV,
Dailymotion, Deezer (France only), Orange Wednesdays Your Orange and Orange Gestures.
"The proliferation of smartphones has brought a wealth of new experiences. At Orange
we firmly believe that all our customers should benefit from the smartphone revolution,
and we remain committed to delivering innovative content and services across a wide range
of devices to help customers stay connected and get more from their phone," said Yves
Maitre, Senior Vice President of Mobile Multimedia and Devices, Orange. "For ten years,
Orange has pioneered a successful own-branded approach to delivering to its customers high
quality, affordable handsets in all price ranges, packed with locally relevant and unique
services and features. We are delighted to be partnering with Intel to add such an
exceptional device to our portfolio."
Today's announcement builds on Orange's long-standing and close relationship with
Intel across its PC and tablet portfolio, and Orange continues to support Intel's
innovation and development on convergent platforms.
"The Orange device is a fantastic example of the innovation happening on Intel's
smartphone reference design," said Mike Bell, Intel Vice President and General Manager of
the company's Mobile and Communications Group. "We are pleased to extend our close
collaboration with Orange to Intel-based smartphones. Orange has a long and successful
track record of innovation which has produced great mobile products and services for their
customers. By combining Orange's unique applications and services with an attractive
high-performance Intel-based smartphone, Orange is once again demonstrating its wireless
leadership while providing more value and customer choice."
Francisco Jeronimo, Research Manager European Mobile Devices, IDC, commented: "This
announcement is a bold move from Orange. In today's smartphone environment it is extremely
difficult to differentiate without compromising costs. This device pushes the boundaries
of innovation and provides consumers with premium experiences at affordable prices."
For more information:http://www.orange.com,http://www.francetelecom.com,
http://www.orange-business.com
Orange and any other Orange product or service names included in this material are
trade marks of Orange Personal Communications Services Limited, Orange France or France
Telecom.
Web: http://www.orange.com/press
Photo:
http://www.newscom.com/cgi-bin/prnh/20120227/515237-a
http://www.newscom.com/cgi-bin/prnh/20120227/515237-b
http://www.newscom.com/cgi-bin/prnh/20120227/515237-c
Source: Orange
Orange press contacts: Nicole Clarke +44-7811-128-457 nicole.clarke@orange.com
Orange First to Deliver Exclusive New Smartphone to Europe, Powered by Intel Technology
BARCELONA, February 27, 2012/PRNewswire-FirstCall/ --
- Orange celebrates the tenth year of its successful portfolio of
own-branded devices by extending its range to include a new high-performance
smartphone, powered by the Intel(R) Atom(TM) processor, which will be offered
exclusively to Orange's customers in the UK and France
- Orange is the first operator in Europe to launch this new smartphone offering
the customer high-performance capabilities with a rich user experience and at an
affordable price
- This first Intel-powered Orange smartphone will feature a number of
locally-relevant and unique Orange services including Orange TV, Dailymotion, Deezer,
Orange Wednesdays, Your Orange and Orange Gestures
Today, Orange announces that it will launch a new high-performance Android smartphone
in Europe this summer. Powered by Intel(R) technology, the device currently codenamed
'Orange Santa Clara,' will deliver the latest in smartphone capabilities and rich
entertainment experiences to more customers. The phone will first be available exclusively
to Orange customers in the UK and France, where its commercial name will be unveiled at
launch.
(Photo:
http://www.newscom.com/cgi-bin/prnh/20120227/515237-a )
(Photo:
http://www.newscom.com/cgi-bin/prnh/20120227/515237-b )
(Photo:
http://www.newscom.com/cgi-bin/prnh/20120227/515237-c )
The launch of this smartphone marks a significant development in Orange's
long-standing and successful strategy to deliver phones under its own brand. Now in its
tenth year, it has helped drive new device partnerships and support Orange's customer and
mobile multimedia growth by introducing more affordable feature phones and smartphones to
its whole customer base. These phones are differentiated by being customised with simple
and relevant Orange applications and services. Customer demand has led to the doubling of
Orange's own-branded portfolio in 2011, increasing volume from 7 per cent to 15 per cent
of its total device portfolio. Orange aims to increase the volume of its own-branded
device portfolio to 20 per cent in 2012 to better meet its customers' needs, making
innovative features, services and technologies more widely accessible.
Today, Orange is broadening its own-branded device portfolio with a new mobile
partner, Intel, a world leader in silicon processor technology and computing innovation.
At launch, the Orange smartphone will run Android's Gingerbread platform with a planned
upgrade to Android's Ice Cream Sandwich platform shortly thereafter. The new Orange
smartphone is based on Intel's smartphone reference design and is powered by the Intel(R)
Atom(TM) processor Z2460
[http://download.intel.com/newsroom/kits/ces/2012/pdfs/AtomprocessorZ2460.pdf ] and
supports HSPA+ with the Intel(R) XMM(TM) 6260 Platform
[http://newsroom.intel.com/community/intel_newsroom/blog/2011/02/14/intel-mobile-communications-ships-worlds-smallest-hspa-solution-for-3g-smart-phones ]
. Together, these Intel
solutions deliver leading performance and energy efficiency while facilitating fast
browsing and a responsive user experience. The phone has a 4.03" display, slender
dimensions at 123mm x 63 x 9.99, 16 Gb of memory and weighs in at 117g.
In addition, high-definition (HD) video will support a rich entertainment offering
together with mobile HD voice for outstanding audio quality. It also boasts a camera that
can take 10 pictures in under a second with 8-megapixel quality to ensure customers
capture all the action so they can choose the very best pictures to keep and share. Also
pre-loaded will be a number of services unique to Orange, including Orange TV,
Dailymotion, Deezer (France only), Orange Wednesdays Your Orange and Orange Gestures.
"The proliferation of smartphones has brought a wealth of new experiences. At Orange
we firmly believe that all our customers should benefit from the smartphone revolution,
and we remain committed to delivering innovative content and services across a wide range
of devices to help customers stay connected and get more from their phone," said Yves
Maitre, Senior Vice President of Mobile Multimedia and Devices, Orange. "For ten years,
Orange has pioneered a successful own-branded approach to delivering to its customers high
quality, affordable handsets in all price ranges, packed with locally relevant and unique
services and features. We are delighted to be partnering with Intel to add such an
exceptional device to our portfolio."
Today's announcement builds on Orange's long-standing and close relationship with
Intel across its PC and tablet portfolio, and Orange continues to support Intel's
innovation and development on convergent platforms.
"The Orange device is a fantastic example of the innovation happening on Intel's
smartphone reference design," said Mike Bell, Intel Vice President and General Manager of
the company's Mobile and Communications Group. "We are pleased to extend our close
collaboration with Orange to Intel-based smartphones. Orange has a long and successful
track record of innovation which has produced great mobile products and services for their
customers. By combining Orange's unique applications and services with an attractive
high-performance Intel-based smartphone, Orange is once again demonstrating its wireless
leadership while providing more value and customer choice."
Francisco Jeronimo, Research Manager European Mobile Devices, IDC, commented: "This
announcement is a bold move from Orange. In today's smartphone environment it is extremely
difficult to differentiate without compromising costs. This device pushes the boundaries
of innovation and provides consumers with premium experiences at affordable prices."
For more information:http://www.orange.com,http://www.francetelecom.com,
http://www.orange-business.com
Orange and any other Orange product or service names included in this material are
trade marks of Orange Personal Communications Services Limited, Orange France or France
Telecom.
Web: http://www.orange.com/press
Photo:
http://www.newscom.com/cgi-bin/prnh/20120227/515237-a
http://www.newscom.com/cgi-bin/prnh/20120227/515237-b
http://www.newscom.com/cgi-bin/prnh/20120227/515237-c
Source: Orange
Orange press contacts: Nicole Clarke +44-7811-128-457 nicole.clarke@orange.com