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Dubai Launches an International Campaign Highlighting the Opportunities for Global Business
DUBAI, February 28, 2012/PRNewswire/ --
'Dubai means business', an international print and online campaign commissioned by
Falcon and Associates, launched today. The campaign emphasizes Dubai's strategic key
geographical location between east and west and showcases its success stories in trade,
infrastructure and entrepreneurship through the use of impressive facts and figures that
show that 'when you run the numbers, Dubai means business'.
This press release containing the associated video is available here:
http://www.prnewswire.co.uk/newsindex.shtml?/cgi/news/release?id49675
The campaign's narrative is told by key representatives from the private and public
sectors who speak about the opportunities that exist for business, from SMEs to large
multinationals, in Dubai.
The campaign will target key international markets where Dubai has existing and
growing business and trade relationships extending from Australia and China in the east,
through to India and the UK, and as far west as Brazil and the US. Short edits of the
films will run on international online media such as Financial Times, The Economist, Wall
Street Journal and other leading websites to effectively reach audiences in each of the
target markets as well as locally in the UAE and regionally in the Middle East.
Regarding the launch, Ahmad Abdullah Al Shaikh, Director General of the Government of
Dubai Media Office, commented "The campaign strongly demonstrates the energy, growth and
opportunity that exist in Dubai. The UAE, and Dubai's, constant pursuit of excellence has
solidified the leading global position it holds today. With half of the world's Fortune
500 companies having headquarters here, and 46% of the UAE economy comprising SMEs, Dubai
is a global and enabling business hub strategically located between east and west,
providing an ideal launching pad for companies of any size".
The campaign will run until June 2012 and will be supported with corresponding print
and online banner ads. The films will be available to watch at
http://vision.ae/business/numbers
About Falcon & Associates
Falcon and Associates FZ-LLC is an independent strategic advisory and implementation
company that was established to deepen the understanding and appreciation of the vision of
Dubai both nationally and internationally. Falcon delivers initiatives to help with the
long-term strategic positioning of Dubai as part of the UAE, by partnering with businesses
and government departments to deliver specific social, economic and trade-related goals.
Source: Falcon and Associates FZ-LLC
For further information please contact:
Adriano Konialidis, Communications Manager, Falcon and Associates, Tel: +9714-383-3500 / +971-56-683-5289, Email: adriano.konialidis@falconandassociates.ae
Dubai Launches an International Campaign Highlighting the Opportunities for Global Business
DUBAI, February 28, 2012/PRNewswire/ --
'Dubai means business', an international print and online campaign commissioned by
Falcon and Associates, launched today. The campaign emphasizes Dubai's strategic key
geographical location between east and west and showcases its success stories in trade,
infrastructure and entrepreneurship through the use of impressive facts and figures that
show that 'when you run the numbers, Dubai means business'.
This press release containing the associated video is available here:
http://www.prnewswire.co.uk/newsindex.shtml?/cgi/news/release?id49675
The campaign's narrative is told by key representatives from the private and public
sectors who speak about the opportunities that exist for business, from SMEs to large
multinationals, in Dubai.
The campaign will target key international markets where Dubai has existing and
growing business and trade relationships extending from Australia and China in the east,
through to India and the UK, and as far west as Brazil and the US. Short edits of the
films will run on international online media such as Financial Times, The Economist, Wall
Street Journal and other leading websites to effectively reach audiences in each of the
target markets as well as locally in the UAE and regionally in the Middle East.
Regarding the launch, Ahmad Abdullah Al Shaikh, Director General of the Government of
Dubai Media Office, commented "The campaign strongly demonstrates the energy, growth and
opportunity that exist in Dubai. The UAE, and Dubai's, constant pursuit of excellence has
solidified the leading global position it holds today. With half of the world's Fortune
500 companies having headquarters here, and 46% of the UAE economy comprising SMEs, Dubai
is a global and enabling business hub strategically located between east and west,
providing an ideal launching pad for companies of any size".
The campaign will run until June 2012 and will be supported with corresponding print
and online banner ads. The films will be available to watch at
http://vision.ae/business/numbers
About Falcon & Associates
Falcon and Associates FZ-LLC is an independent strategic advisory and implementation
company that was established to deepen the understanding and appreciation of the vision of
Dubai both nationally and internationally. Falcon delivers initiatives to help with the
long-term strategic positioning of Dubai as part of the UAE, by partnering with businesses
and government departments to deliver specific social, economic and trade-related goals.
Source: Falcon and Associates FZ-LLC
For further information please contact:
Adriano Konialidis, Communications Manager, Falcon and Associates, Tel: +9714-383-3500 / +971-56-683-5289, Email: adriano.konialidis@falconandassociates.ae