Page All:
Page 1
Orange Renews its Commitment to Deliver a Simple, Transparent and Cost-effective Roaming Experience with the Launch of Several new Initiatives
BARCELONA, Spain, February 28, 2012/PRNewswire-FirstCall/ --
- A new roaming offer combining voice, data and SMS in one simple and
affordable bundle to use across the European Union (EU) for occasional roamers
- A new Orange Travel App to help customers track their data usage when
travelling abroad anywhere in the world
- The launch of a 'rest of world' alert and cap to protect customers from
receiving unexpected bills when travelling outside of the European Union.
Orange today announced a series of new roaming initiatives aimed at delivering a
simpler, more transparent and cost-effective roaming experience for customers. The
initiatives include a new 'combined' voice, SMS and mobile data roaming offer, a new
roaming app and a roaming cap and text alert when roaming outside the EU. These
initiatives are underpinned by a new Orange Travel 'Customer Experience Charter', laying
down its commitment to customers to deliver transparency, responsive customer support and
reliable networks when roaming. The initiatives will cover Orange's key European markets
and will be implemented throughout 2012.
Orange's latest 'combined' roaming bundle sees a new type of offer in the market,
incorporating voice, SMS and data into one affordable and easy to understand tariff. The
offers will be available on a daily, weekly or even 30-day basis, tailored to each market.
The offers, available in Spain, Belgium and Romania will be extended to other markets in
2012 including France, the UK and Poland. For example, in France customers will be able to
purchase a bundle that includes 10 minutes of voice, 10 SMS's and 10 MB for approximately
EUR4 to EUR5 (daily, EU bundle) from June onwards.
The launch of a new roaming app, the Orange Travel App, will help customers track
their data usage when travelling abroad more easily than ever before. Downloadable from
the Orange App shop or Android Market, customers will be able to easily monitor, in
real-time, their data and SMS roaming traffic. Customers will be able to check how many
megabytes and SMS's they have sent and received in total, per country and per trip.
Customers can then compare this, seamlessly, within the app, to their local tariff plans
to ensure that they are within their limits. The app, already well-received in France with
over 15,000 downloads since June, will be extended to a further six of Orange's European
markets in 2012, including the UK, Spain, Poland, Belgium, Romania and Slovakia.
Orange is also introducing a 'rest of world' alert and cap for data usage to protect
customers from receiving unexpected bills when travelling outside of the EU. The level of
the alert and cap will be set for each market. As an example, in France the alert will be
set at EUR100 and cut off at EUR130. As customers approach their limit, they will be sent
an alert by SMS. Customers can then choose via SMS to purchase an additional bundle or be
cut off when they hit their limit. The 'rest of world' alert and cap will be available
across eight of Orange's European markets eventually. It is available in Poland, Belgium
and France today, and will be introduced in the UK, Spain, Romania and Slovakia in 2012.
Vincent Brunet, Executive Vice President Marketing, Orange Mobile Consumer Services,
commented: "The launch of today's initiatives are testimony to our continued commitment to
deliver a great roaming experience that is open to all. With more and more customers
choosing smartphones and tablets, we are cognisant of both the opportunities and risks
that such devices deliver in a roaming context. By putting in further safety nets, we are
helping customers to manage their consumption while we continue to introduce competitive
offers that respond to our customers' growing needs. We are confident that customers can
roam freely without concern to reap all the benefits that the smartphone and tablet
revolution provides."
The Orange Travel 'Customer Experience Charter' will serve as a set of guiding
principles that each of Orange's European markets will use in the execution of their
roaming services, whether that be the delivery of a new roaming tariff or a communication
campaign. The principles extend to ensuring transparency at all times, as well as
delivering responsive customer support and guaranteeing reliable networks when roaming.
The new initiatives are part of the Orange Travel portfolio of roaming services,
providing a broad range of attractive roaming offers to respond to the varying needs of
customers from consumer customers to big business. Orange's segmented approach ensures
that customers get the best solution for their needs. Orange has over 25 million Orange
Travel customers at the end of 2011, adding over one million new customers in 2011. For
more information on Orange Travel offers, go to http://www.orange.com/travel.
For more information:http://www.orange.com,http://www.francetelecom.com
,http://www.orange-business.com
Orange and any other Orange product or service names included in this material are
trade marks of Orange Personal Communications Services Limited, Orange France or France
Telecom.
Source: Orange
Orange press contacts: Nicole Clarke +44-7811-128-457 nicole.clarke@orange.com
Orange Renews its Commitment to Deliver a Simple, Transparent and Cost-effective Roaming Experience with the Launch of Several new Initiatives
BARCELONA, Spain, February 28, 2012/PRNewswire-FirstCall/ --
- A new roaming offer combining voice, data and SMS in one simple and
affordable bundle to use across the European Union (EU) for occasional roamers
- A new Orange Travel App to help customers track their data usage when
travelling abroad anywhere in the world
- The launch of a 'rest of world' alert and cap to protect customers from
receiving unexpected bills when travelling outside of the European Union.
Orange today announced a series of new roaming initiatives aimed at delivering a
simpler, more transparent and cost-effective roaming experience for customers. The
initiatives include a new 'combined' voice, SMS and mobile data roaming offer, a new
roaming app and a roaming cap and text alert when roaming outside the EU. These
initiatives are underpinned by a new Orange Travel 'Customer Experience Charter', laying
down its commitment to customers to deliver transparency, responsive customer support and
reliable networks when roaming. The initiatives will cover Orange's key European markets
and will be implemented throughout 2012.
Orange's latest 'combined' roaming bundle sees a new type of offer in the market,
incorporating voice, SMS and data into one affordable and easy to understand tariff. The
offers will be available on a daily, weekly or even 30-day basis, tailored to each market.
The offers, available in Spain, Belgium and Romania will be extended to other markets in
2012 including France, the UK and Poland. For example, in France customers will be able to
purchase a bundle that includes 10 minutes of voice, 10 SMS's and 10 MB for approximately
EUR4 to EUR5 (daily, EU bundle) from June onwards.
The launch of a new roaming app, the Orange Travel App, will help customers track
their data usage when travelling abroad more easily than ever before. Downloadable from
the Orange App shop or Android Market, customers will be able to easily monitor, in
real-time, their data and SMS roaming traffic. Customers will be able to check how many
megabytes and SMS's they have sent and received in total, per country and per trip.
Customers can then compare this, seamlessly, within the app, to their local tariff plans
to ensure that they are within their limits. The app, already well-received in France with
over 15,000 downloads since June, will be extended to a further six of Orange's European
markets in 2012, including the UK, Spain, Poland, Belgium, Romania and Slovakia.
Orange is also introducing a 'rest of world' alert and cap for data usage to protect
customers from receiving unexpected bills when travelling outside of the EU. The level of
the alert and cap will be set for each market. As an example, in France the alert will be
set at EUR100 and cut off at EUR130. As customers approach their limit, they will be sent
an alert by SMS. Customers can then choose via SMS to purchase an additional bundle or be
cut off when they hit their limit. The 'rest of world' alert and cap will be available
across eight of Orange's European markets eventually. It is available in Poland, Belgium
and France today, and will be introduced in the UK, Spain, Romania and Slovakia in 2012.
Vincent Brunet, Executive Vice President Marketing, Orange Mobile Consumer Services,
commented: "The launch of today's initiatives are testimony to our continued commitment to
deliver a great roaming experience that is open to all. With more and more customers
choosing smartphones and tablets, we are cognisant of both the opportunities and risks
that such devices deliver in a roaming context. By putting in further safety nets, we are
helping customers to manage their consumption while we continue to introduce competitive
offers that respond to our customers' growing needs. We are confident that customers can
roam freely without concern to reap all the benefits that the smartphone and tablet
revolution provides."
The Orange Travel 'Customer Experience Charter' will serve as a set of guiding
principles that each of Orange's European markets will use in the execution of their
roaming services, whether that be the delivery of a new roaming tariff or a communication
campaign. The principles extend to ensuring transparency at all times, as well as
delivering responsive customer support and guaranteeing reliable networks when roaming.
The new initiatives are part of the Orange Travel portfolio of roaming services,
providing a broad range of attractive roaming offers to respond to the varying needs of
customers from consumer customers to big business. Orange's segmented approach ensures
that customers get the best solution for their needs. Orange has over 25 million Orange
Travel customers at the end of 2011, adding over one million new customers in 2011. For
more information on Orange Travel offers, go to http://www.orange.com/travel.
For more information:http://www.orange.com,http://www.francetelecom.com
,http://www.orange-business.com
Orange and any other Orange product or service names included in this material are
trade marks of Orange Personal Communications Services Limited, Orange France or France
Telecom.
Source: Orange
Orange press contacts: Nicole Clarke +44-7811-128-457 nicole.clarke@orange.com