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Cloud-Gaming Startup Approxy Uses New Cloudpaging Technology for Instant-Play HD Game Delivery
Spins-Out From Cloudpaging Pioneer Numecent For Gaming-Specific Markets
IRVINE, Calif., March 5, 2012 /PRNewswire/ -- Approxy(TM), a startup delivering instant-play HD games from the Cloud, today announced that it has adapted patented cloudpaging technology from Numecent(TM) for use in a white-label, end-to-end platform for developers, publishers and aggregators. Approxy was originally incubated as a joint venture with Numecent and has now been spun-out as an independent company.
Cloudpaging divides a downloadable game into small fragments called pages, which are then fetched on demand over HTTP/S by a Virtual MMU (Memory Management Unit) on the client machine. The game immediately starts executing inside a Virtual Console - without actually requiring any installation. This can reduce 'time-to-gratification' by anywhere between 10x to 50x for a large game.
Subsequent accesses to the previously fetched pages are locally cached so that the experience remains as good as a local install. This allows the game to be off-lined and even played without a network connection.
Approxy engineers have extended cloudpaging to make the experience even better for gamers, by pushing small fragments of games called 'partials' to a user's Virtual Console. This makes even the very first interaction with the game instantaneous to the player.
"As modern games cross over the 10GB size, the initial day-long download experience is becoming one of frustration for users and lost revenues for publishers, especially in the free-to-play segment," said Dr. Yavuz Ahiska, co-founder and CEO of Approxy. "Cloud-Gaming represents a tremendous global opportunity for the industry, but we need to make it 'friction-free' for both users and publishers alike. We believe cloudpaging with the Approxy extensions is the right technology platform to make this happen."
Dr. Ahiska, is a serial entrepreneur best known as the co-founder of 3Dlabs® - at one time a $1B company on NASDAQ and one of the fathers of 3D graphics on the PC.
Approxy is currently in the midst of its Series-A funding round and running Beta trials with a number of tier-1 developers and publishers around the world.
Approxy's US headquarters are in Irvine, CA, with offices in London, UK.
All trademarks and registered trademarks previously cited are hereby recognized as the property of their respective owners
For logos, screenshots and further information, please contact the Approxy PR counsel
SOURCE Approxy, Inc.
Approxy, Inc.
CONTACT: Jonathan Hirshon, +1-415-952-3001, jh@horizonpr.com
Cloud-Gaming Startup Approxy Uses New Cloudpaging Technology for Instant-Play HD Game Delivery
Spins-Out From Cloudpaging Pioneer Numecent For Gaming-Specific Markets
IRVINE, Calif., March 5, 2012 /PRNewswire/ -- Approxy(TM), a startup delivering instant-play HD games from the Cloud, today announced that it has adapted patented cloudpaging technology from Numecent(TM) for use in a white-label, end-to-end platform for developers, publishers and aggregators. Approxy was originally incubated as a joint venture with Numecent and has now been spun-out as an independent company.
Cloudpaging divides a downloadable game into small fragments called pages, which are then fetched on demand over HTTP/S by a Virtual MMU (Memory Management Unit) on the client machine. The game immediately starts executing inside a Virtual Console - without actually requiring any installation. This can reduce 'time-to-gratification' by anywhere between 10x to 50x for a large game.
Subsequent accesses to the previously fetched pages are locally cached so that the experience remains as good as a local install. This allows the game to be off-lined and even played without a network connection.
Approxy engineers have extended cloudpaging to make the experience even better for gamers, by pushing small fragments of games called 'partials' to a user's Virtual Console. This makes even the very first interaction with the game instantaneous to the player.
"As modern games cross over the 10GB size, the initial day-long download experience is becoming one of frustration for users and lost revenues for publishers, especially in the free-to-play segment," said Dr. Yavuz Ahiska, co-founder and CEO of Approxy. "Cloud-Gaming represents a tremendous global opportunity for the industry, but we need to make it 'friction-free' for both users and publishers alike. We believe cloudpaging with the Approxy extensions is the right technology platform to make this happen."
Dr. Ahiska, is a serial entrepreneur best known as the co-founder of 3Dlabs® - at one time a $1B company on NASDAQ and one of the fathers of 3D graphics on the PC.
Approxy is currently in the midst of its Series-A funding round and running Beta trials with a number of tier-1 developers and publishers around the world.
Approxy's US headquarters are in Irvine, CA, with offices in London, UK.
All trademarks and registered trademarks previously cited are hereby recognized as the property of their respective owners
For logos, screenshots and further information, please contact the Approxy PR counsel
SOURCE Approxy, Inc.
Approxy, Inc.
CONTACT: Jonathan Hirshon, +1-415-952-3001, jh@horizonpr.com