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March 12, 2012
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Genus Technologies, LLC Extends Leadership in Rich Media Management with Acquisition of VMp® Product Line

MINNEAPOLIS, March 12, 2012  /PRNewswire/ -- Minneapolis-based Genus Technologies, an IBM Premier Business Partner, announces its acquisition of the VMp product line from ViewCast subsidiary, Ancept Corporation. With this acquisition, Genus Technologies increases its portfolio of digital asset and video management solutions. 

With direct content delivery integration to IBM Web Content Management and IBM Connections, Genus rich media solutions form a highly scalable and versatile foundation for social ECM initiatives.  Genus' flagship product, Genus Media Upshot(TM), winner of the IBM Beacon Award for Outstanding Innovative Collaborative Solution, allows users to store rich media once and deliver the media across multiple channels quickly and easily.

"The VMp acquisition fits well with our strategic focus on simplifying the effective use of video to meet enterprise needs," said Alex Makovetsky, VP of Sales and Marketing for Genus Technologies. "Additionally, we are very excited to gain the expertise of the Ancept development, services and support teams, who have been together for over ten years and have an exceptional understanding of the rich media market."

Both customers and partners have expressed positive feedback on the news of the acquisition. "I am pleased to see this acquisition by Genus," said Sylvan Morley, CIO of MEMC Electronic Materials, Inc., a Genus customer.  "The addition of this product line aligns well with our strategy for IBM Social Content Management and specifically with our needs in rich media management and distribution."

Genus digital asset and rich media management solutions support multiple sectors, including manufacturing, transportation, media and entertainment, retail, financial, and government.  The addition of the VMp product line complements Genus Technologies' existing integration capabilities with products from Adobe, Telestream, and Wowza, and provides highly scalable, cloud-based digital asset management capabilities.

About Genus Technologies

Genus Technologies designs and implements pre-packaged and custom solutions built on IBM Collaboration Software (ICS) and IBM Enterprise Content Management (ECM) software products that simplify the capture, storage, management and delivery of all types of content. Visit http://www.genusllc.comfor more information.

About ViewCast

ViewCast develops industry-leading hardware and software for the transformation and delivery of professional quality video over broadband, enterprise and mobile networks. ViewCast is headquartered in Plano, Texas, USA, with sales and distribution channels located globally. Visit http://www.viewcast.com for more information.

SOURCE  Genus Technologies

Genus Technologies

CONTACT: Lindsay Smith, Marketing and Sales Coordinator of Genus Technologies, +1-952-844-2682, lindsayd@genusllc.com

Web Site: http://www.genusllc.com

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