PS Vita Reaches 1.4 Million Sales After a Successful Global Launch

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March 13, 2012
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PS Vita Reaches 1.4 Million Sales After a Successful Global Launch

LONDON, March 13, 2012/PRNewswire/ --

            Following a fairly lukewarm debut in Japan, the PS Vita has been well

                                    received in Europe

    In spite of a fairly slow start in Japan, there is good news for Sony following the
global release of the PS Vita
[http://www.gamestation.co.uk/webapp/wcs/stores/servlet/HubArticleView?hubId5326&articleId5327&catalogId202&langIdE&storeId651 ]
. With the Vita now available in all
major territories, it is now possible to compare the sales figures of both the latest
portable consoles.

    Due to a staggered launch in the US, the first week sales figures will include the
first edition bundle that was released on February 15th, which sold around 70,000 units.
Bearing this in mind, VG Chartz [http://www.vgchartz.com ] report that the Vita sold
approximately 300,000 units in North America, which is around 25% less than the 3DS in the
same timeframe. The system even sold fewer than the original PSP during its first week on
sale in North America (410,000).

    Europe, on the other hand, seems to have embraced the Vita, with a confirmed 125,000
systems sold in the UK alone. Although the European sales could not top the PSP's
impressive 2005 launch, the Vita sold an estimated 380,000 units during its first week in
Europe. Importantly, the Vita enjoyed more sales that the 3DS (330,000) in the period of
time.

    Including sales from the Japanese launch at the end of 2011, the Vita has cleared a
total of 1 million units in its first week. This puts its total sales at an estimated 1.4
million units.

    Industry analysts believe that a strong set of launch titles has helped PS Vita's
positive start. As of February 25th, FIFA Football has sold an estimated 80,000 copies,
while Uncharted: Golden Abyss has received 330,000 sales worldwide. These figures are
great news for Sony, Naughty Dog, and the Uncharted Franchise, especially following the
critical and commercial success of Uncharted 3: Drake's Deception on the PS3
[http://www.gamestation.co.uk ].

    Gamestation are currently selling the standard Wi-Fi PS Vita GBP209.99, with the 3G
version available for GBP259.99.

    About Gamestation

    Gamestation is a chain of UK retail shops that sells used and new video games. The
company was the second largest specialist video game retailed in the UK until it was
bought out by game in 2007. With its base of operations at the Unity House in Basingstoke,
Gamestation currently has 250 outlets across the UK.

    In 2007, Gamestation was purchased by the British-based Game Group PLC, with the
Gamestation brand running parallel to the parent company's Game brand.

   
    Twitter: @Gamestation_1 [http://twitter.com/#!/Gamestation_1  ]
    Facebook: http://www.facebook.com/gamestation

Source: Game Group

The Red Consultancy, GAME@redconsultancy.com, +44(0)20-7025-6688

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