Toshiba Launches SDHC Memory Cards with World's Fastest Transfer Rates

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March 13, 2012
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Toshiba Launches SDHC Memory Cards with World's Fastest Transfer Rates

New Line of UHS-I Compliant SDXC and SDHC Memory Cards Provide Transfer Rates up to 95 (MB)/sec

IRVINE, Calif., March 13, 2012 /PRNewswire/ -- Toshiba America Electronic Components, Inc., (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough designs, today announced the launch of a new line of high performance SDXC and SDHC memory cards under a new brand name - EXCERIA(TM)([)(1]).  The new line of SD memory cards offers the highest performance levels available.

EXCERIA, named to reflect a combination of "excellent" and "experience", offers cards fully compliant with the SD Memory Card Standard Ver.3.0 UHS-I([)(2]), and includes versions offering the world's fastest([3]) data transfer speed([4] )for an SD memory card.

The SD memory card has emerged as the data storage card of choice in all kinds of personal digital equipment. This success reflects size, ease of use and flexibility and, most of all, performance advances that support such functionalities such as recording HD movies, continuous image shooting with digital cameras, and short transfer times when copying data to other devices.

Toshiba's EXCERIA SDXC and SDHC memory cards offer fast data read and write speeds and full compliance with the SD Memory Card Standard Ver.3.0 UHS-I.  The minimum recording speed is compliant with UHS speed class 1([5]) and SD speed class 10([6]).  The new products will be launched in three series, EXCERIA Type 1, Type 2 and Type HD - each offering three versions with different capacities.

The Type 1 series integrates new controllers that realize the world's fastest data transfers, with a maximum read speed of 95 megabytes (MB)/sec and a write speed of 90MB/sec.  Type 2 series products offer a maximum read speed of 95MB/sec and a write speed of 60MB/sec, while Type HD products have a maximum read speed of 90MB/sec and a write speed of 30MB/sec.

Toshiba, a world leader in the NAND flash memory business, will continue to meet market demands by enhancing its line-up of high performance SD memory cards.  The new EXCERIA line will launch in April.   

Notes:

[1] EXCERIA is a trademark of Toshiba Corporation

[2] UHS-I is the ultra high speed interface in SD Memory Card Standard Ver.3.0 that delivers data at a rate from 25 to 104MB/sec.

[3] As of March 2012

[4] Maximum data transfer speed may vary depending on the host device and file size.

[5] When it is used in UHS interface compliant device, the minimum read and write speed is 10MB/sec.

[6] The minimum read and write speed is 10MB/sec.

Outline of New SD Memory Cards

1.    EXCERIA Type 1

            Product Name                  Capacity             Maximum transfer speed           Start of Sales
                                                                                                    (Plan)
    ---                                                                                             -----
                Read                       Write
                ----                       -----
    SD-GU032G1                   32GB                       95MB/sec                     90MB/sec                     July, 2012
    ----------                   ----                       --------                     --------                     ----------
    SD-GU016G1                   16GB                       95MB/sec                     90MB/sec                     July, 2012
    ----------                   ----                       --------                     --------                     ----------
    SD-GU008G1                   8GB                        95MB/sec                     90MB/sec                     July, 2012
    ----------                   ---                        --------                     --------                     ----------
2.    EXCERIA Type 2

            Product Name Capacity Maximum transfer Start of Sales
                                            Speed      (Plan)
    ---                                     -----      -----
                Read     Write
                ----     -----
    SD-GU064G2           64GB      95MB/sec        60MB/sec       August, 2012
    ----------           ----      --------        --------       ------------
    SD-GU032G2           32GB      95MB/sec        60MB/sec       August, 2012
    ----------           ----      --------        --------       ------------
    SD-GU016G2           16GB      95MB/sec        60MB/sec       August, 2012
    ----------           ----      --------        --------       ------------
3.    EXCERIA Type HD

            Product Name                   Capacity             Maximum transfer speed           Start of Sales
                                                                                                     (Plan)
    ---                                                                                              -----
    Read                          Write
    ----                          -----
    SD-GU032GH                    32GB                       90MB/sec                     30MB/sec                     May, 2012
    ----------                    ----                       --------                     --------                     ---------
    SD-GU016GH                    16GB                       90MB/sec                     30MB/sec                     April, 2012
    ----------                    ----                       --------                     --------                     -----------
    SD-GU008GH                    8GB                        90MB/sec                     30MB/sec                     April, 2012
    ----------                    ---                        --------                     --------                     -----------
Note: Product names above are for the Japanese market.

Key Features

All EXCERIA series

(1)   Compliant with the SD Memory Card Standard Ver.3.0 UHS-104, which defines 104MB/sec as the fastest data transfer speed under the SD Memory Card Standard Ver.3.0 UHS-I.

(2) SDHC memory cards (32GB, 16GB, 8GB) are interoperable with SDHC host devices compliant with SD Memory Card Standard Ver.2.0.

(3) Integrates highly secure CPRM copy protection technology.

(4) The minimum recording speed is UHS speed class 1 and SD speed class 10.

Specifications

1.  EXCERIA Type 1

    Product Name                            SD-GU032G1                        SD-GU016G1                   SD-GU008G1
    ------------                            ----------                       ----------                   ----------
    Capacity                                32GB                             16GB                         8GB
    --------                                ----                             ----                         ---
    Speed Class                             UHS-I                            UHS Speed Class 1
                                            Mode
    ---                                     ----
    SD Mode                                 Speed Class 10
    -------                                 --------------
    Maximum read speed                      95MB/sec
    ------------------                      --------
    Maximum write speed                     90MB/sec
    -------------------                     --------
    Interface                                SDR104/SDR50/DDR50/HS/DS bus
                                             mode, SDCLOCK?208MHz
    ---------                                ----------------------------
    Signal Voltage                          UHS-I Mode1.8V, HS/DS Mode 3.3V
    --------------                          -------------------------------
    Power Supply Voltage                    2.7-3.6V
    --------------------                    --------
    Compliant Standard                      SD Memory Standard Ver.3.01
    ------------------                      ---------------------------
    File Format                             FAT32
    -----------                             -----
    External Dimensions                     32.0mm(L)×24.0mm(W)×2.1mm(T)
    -------------------                     ---------------------------
    Weight Approx.                          Approx. 2g
    --------------                          ----------
2. EXCERIA Type 2

    Product Name                             SD-GU064G2                        SD-GU032G2         SD-GU016G2
    ------------                            ----------                        ----------         ----------
    Capacity                                64GB                              32GB               16GB
    --------                                ----                              ----               ----
    Speed Class                             UHS-I                             UHS Speed Class 1
                                            Mode
    ---                                     ----
    SD Mode                                 Speed Class 10
    -------                                 --------------
    Maximum read speed                      95MB/sec
    ------------------                      --------
    Maximum write speed                     60MB/sec
    -------------------                     --------
    Interface                                SDR104/SDR50/DDR50/HS/DS bus
                                             mode, SDCLOCK?208MHz
    ---------                                ----------------------------
    Signal Voltage                          UHS-I Mode1.8V, HS/DS Mode 3.3V
    --------------                          -------------------------------
    Power Supply Voltage                    2.7-3.6V
    --------------------                    --------
    Compliant Standard                      SD Memory Card Standard Ver.3.01
    ------------------                      --------------------------------
    File Format                             exFAT                             FAT32
    -----------                             -----                             -----
    External Dimensions                     32.0mm(L)×24.0mm(W)×2.1mm(T)
    -------------------                     ---------------------------
    Weight Approx.                          Approx.2g
    --------------                          ---------
                                                                                                                                 
3. EXCERIA Type HD

    Product Name                             SD-GU032GH                        SD-GU016GH                   SD-GU008GH
    ------------                            ----------                        ----------                   ----------
    Capacity                                32GB                              16GB                         8GB
    --------                                ----                              ----                         ---
    Speed Class                             UHS-I                             UHS Speed Class 1
                                            Mode
    ---                                     ----
    SD Mode                                 Speed Class 10
    -------                                 --------------
    Maximum read speed                      90MB/sec
    ------------------                      --------
    Maximum write speed                     30MB/sec
    -------------------                     --------
    Interface                                SDR104/SDR50/DDR50/HS/DS bus
                                             mode, SDCLOCK?208MHz
    ---------                                ----------------------------
    Signal Voltage                          UHS-I Mode 1.8V, HS/DS Mode 3.3V
    --------------                          --------------------------------
    Power Supply Voltage                    2.7-3.6V
    --------------------                    --------
    Compliant Standard                      SD Memory Card Standard Ver.3.01
    ------------------                      --------------------------------
    File Format                             FAT32
    -----------                             -----
    External Dimensions                     32.0mm(L)×24.0mm(W)×2.1mm(T)
    -------------------                     ---------------------------
    Weight Approx.                          Approx. 2g
    --------------                          ----------
Note: Product names above are for the Japanese market.

*SDHC memory cards (32GB, 16GB, 8GB) can be used only in SDXC or SDHC compliant devices integrating FAT32 file format.

*SDXC memory cards (64GB) can be used only in SDXC compliant devices integrating exFAT file format.

* GB (Gigabyte).  Product density is identified based on the density of memory chip(s) within the Product, not the amount of memory capacity available for data storage by the end user. Consumer-usable capacity will be less due to overhead data areas, formatting, bad blocks, and other constraints, and may also vary based on the host device and application.

*About Toshiba Corp. and TAEC

Through proven commitment, lasting relationships and advanced, reliable electronic components, Toshiba enables its customers to create market-leading designs. Toshiba is the heartbeat within product breakthroughs from OEMs, ODMs, CMs, VARs, distributors and fabless chip companies worldwide. A committed electronic components leader, Toshiba designs and manufactures high-quality flash memory-based storage solutions, solid state drives (SSDs), hard disk drives (HDDs), discrete devices, LCD displays, advanced materials, medical tubes, custom SoCs/ASICs, imaging products, microcontrollers and wireless components that make possible today's leading cell phones, MP3 players, cameras, medical devices, automotive electronics, enterprise solutions and more.

Toshiba America Electronic Components, Inc. is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, Japan's largest semiconductor manufacturer and the world's third largest semiconductor manufacturer (Gartner, 2010 WW Semiconductor Revenue, April 2011). Toshiba was founded in 1875 and today has over 490 subsidiaries and affiliates, with 203,000 employees worldwide and annual sales of $77 billion. Visit Toshiba's web site at http://www.toshiba.co.jp/index.htm.

For additional company and product information, please visit http://www.toshiba.com/taec/.

Information in this press release, including product pricing and specifications, content of services and contact information, is current and believed to be accurate on the date of the announcement, but is subject to change without prior notice.  Technical and application information contained here is subject to the most recent applicable Toshiba product specifications.  In developing designs, please ensure that Toshiba products are used within specified operating ranges as set forth in the most recent Toshiba product specifications and the information set forth in Toshiba's "Handling Guide for Semiconductor Devices," or "Toshiba Semiconductor Reliability Handbook."  This information is available at http://www.chips.toshiba.com, or from your TAEC representative.

Editor's Note: Product photos can be downloaded at: http://www.toshiba.com/taec/news/press_releases/2012/images/EXCERIA.jpg

media contact:
Dena Jacobson
Lages & Associates
Tel.: (949) 453-8080
dena@lages.com

SOURCE  Toshiba America Electronic Components, Inc.

Toshiba America Electronic Components, Inc.

CONTACT: Rebecca Bueno, Toshiba America Electronic Components, Inc., +1-949-623-3099, rebecca.bueno@taec.toshiba.com

Web Site: http://www.toshiba.com/taec

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