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WOW Analytics Releases Integration With Salesforce.com CRM, Available Now on the Salesforce.com AppExchange
GUILDFORD, England, March 21, 2012/PRNewswire/ --
WOW Analytics (http://www.wowanalytics.co.uk) market leading website visitor
identification tools have provided significant lead generation and sales advantage to its
customers since launching 18 months ago. The benefits of the solution have just increased
for customers using Salesforce.com CRM.
WOW Analytics uses IP lookup technology to identify Companies as they visit a
customer's website, regardless of source. Using a market leading database of known company
IP addresses, WOW Analytics is able to match incoming web traffic at a high rate,
providing customers with great insight into the activities of prospect, customer, supplier
and competitor website traffic. Visitor data is then enriched through categorisation and
lead scoring of the website content viewed by each visitor.
Once a Company is identified on a customer's website by WOW Analytics, Salesforce.com
users are now able, at the press of a button, to identify if this is a prospect they are
already talking to. If the CRM lookup returns no current matching records then a brand new
Lead is automatically created in Salesforce.com CRM, ready to be contacted by the
appropriate sales personnel. From this point forward the website activity of that lead is
visible immediately from within Salesforce.com CRM, with the additional benefit of putting
Leads in sales pipeline on "Watch". With a Company placed on Watch, WOW Analytics will
automatically notify the assigned sales personnel (by email) of any subsequent website
visits.
Lee Chadwick, Managing Director of WOW Analytics Ltd, says, "A number of our existing
customers who use Salesforce.com had requested us to automate the process of looking into
CRM to see if the Company WOW has identified as being a website visitor was already in the
database, or was indeed a brand new lead. As well as benefiting our existing customers, we
are proud to announce that WOW Analytics is now available on the Salesforce.Com
AppExchange, and we have high expectations for this to drive new customers in our
direction."
WOW Analytics Ltd is a leading provider of B2B website visitor identification and
tracking tools, integrated to Salesforce.com CRM. For further information, product
enquiries, or to take a 14 day free trial, please contact WOW Analytics on +44(0
)1483-411911, email info@wowanalytics.co.uk or visit us at
http://www.wowanalytics.co.uk. Alternatively, find us on the Salesforce.com
AppExchange.
Source: Wow Analytics Ltd
WOW Analytics Releases Integration With Salesforce.com CRM, Available Now on the Salesforce.com AppExchange
GUILDFORD, England, March 21, 2012/PRNewswire/ --
WOW Analytics (http://www.wowanalytics.co.uk) market leading website visitor
identification tools have provided significant lead generation and sales advantage to its
customers since launching 18 months ago. The benefits of the solution have just increased
for customers using Salesforce.com CRM.
WOW Analytics uses IP lookup technology to identify Companies as they visit a
customer's website, regardless of source. Using a market leading database of known company
IP addresses, WOW Analytics is able to match incoming web traffic at a high rate,
providing customers with great insight into the activities of prospect, customer, supplier
and competitor website traffic. Visitor data is then enriched through categorisation and
lead scoring of the website content viewed by each visitor.
Once a Company is identified on a customer's website by WOW Analytics, Salesforce.com
users are now able, at the press of a button, to identify if this is a prospect they are
already talking to. If the CRM lookup returns no current matching records then a brand new
Lead is automatically created in Salesforce.com CRM, ready to be contacted by the
appropriate sales personnel. From this point forward the website activity of that lead is
visible immediately from within Salesforce.com CRM, with the additional benefit of putting
Leads in sales pipeline on "Watch". With a Company placed on Watch, WOW Analytics will
automatically notify the assigned sales personnel (by email) of any subsequent website
visits.
Lee Chadwick, Managing Director of WOW Analytics Ltd, says, "A number of our existing
customers who use Salesforce.com had requested us to automate the process of looking into
CRM to see if the Company WOW has identified as being a website visitor was already in the
database, or was indeed a brand new lead. As well as benefiting our existing customers, we
are proud to announce that WOW Analytics is now available on the Salesforce.Com
AppExchange, and we have high expectations for this to drive new customers in our
direction."
WOW Analytics Ltd is a leading provider of B2B website visitor identification and
tracking tools, integrated to Salesforce.com CRM. For further information, product
enquiries, or to take a 14 day free trial, please contact WOW Analytics on +44(0
)1483-411911, email info@wowanalytics.co.uk or visit us at
http://www.wowanalytics.co.uk. Alternatively, find us on the Salesforce.com
AppExchange.
Source: Wow Analytics Ltd