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Lulu.com Launches New Ecommerce Platform
RALEIGH, North Carolina, March 22, 2012/PRNewswire/ --
Lulu.com, the leader in self-publishing, has launched a new ecommerce platform along
with major site upgrades that will give authors and readers the absolute best
self-publishing experience for buying and selling books in any format across the globe.
Powered by leading ecommerce platform provider Elastic Path, the upgrades are designed
to maximize author agility in a rapidly changing publishing industry and ensure that
readers can easily buy books online [http://www.lulu.com/shop ] anywhere in the world,
including the places they already shop like Amazon.com, the iBookstore, and Barnes and
Noble's NOOK Bookstore.
Customers can expect an even easier to use Lulu.com with new capabilities such as
registration-less checkout, faster browsing times, enhanced international language and
currency support, improved address validation, and customizable marketing tools for
authors, adding to Lulu.com's already free ebook publishing
[http://www.lulu.com/publish/ebooks ] services.
"Lulu and Elastic Path have made publishing and buying quick and easy," says Matt
Dion, Vice President of Marketing for Elastic Path.
"Lulu is a great example of an innovative company providing their customers with a
compelling value proposition, cementing Lulu's leadership position in the publishing
technology arena for years to come."
The new platform creates an entirely new infrastructure for Lulu.com to build upon,
which greatly increases the speed at which the company can release new features and
updates in the future to better equip customers with the tools they need, when they need
them.
For example, Lulu.com's soon to be available ecommerce APIs (Application Programmer
Interfaces) enables businesses and publishers to build Lulu.com and Elastic Path's
ecommerce tools into their own branded websites, absolutely free.
"We're constantly looking for ways to make it easier for our customers to take
advantage of the ever-increasing opportunities in publishing today, from easily creating
print and eBooks, to expanding author reach to more places," said Bob Young, CEO of
Lulu.com.
"We're in the business of removing limitations for creators and with these upgrades,
we're providing publishers, authors, and their readers, with a world-class ecommerce
experience."
With just a few clicks of a button, anyone can upload content to Lulu once, and sell
it through a global network of premier retail channels as a print book or eBook, all for
free. Creators set their own price for their titles and keep up to 90 per cent of the
profit whenever their works sell.
Interested parties can learn more about self-publishing and the new and improved
Lulu.com by visiting, http://www.lulu.com, while British users can visit Lulu UK
[http://www.lulu.com/uk ] at http://www.lulu.com/uk.
About Lulu:
Lulu.com, founded in 2002, is a one-stop shop where, with a few clicks of a button,
anyone can publish a book [http://www.lulu.com/publish/books ] for free and sell it to
customers all over the world. Lulu has helped over 1 million creators publish in over 200
countries and territories.
Creators set their own price and keep full creative and copyright control over their
works.
With over 1.2 million titles in their catalogue, Lulu is the clear leader in
self-publishing solutions.
About Elastic Path Software:
Elastic Path is the leader in digital commerce technology and expertise for
enterprises selling digital goods and content. Major global brands such as Google, Time
Inc, and Virgin Media rely on Elastic Path to monetize digital relationships with their
customers in ways that are frictionless, social, and everywhere.
PR Contact:
AJ McDonald
Public Relations
Lulu
3101 Hillsborough Street
Raleigh
North Carolina
27607-5436
+1-919-447-3290
http://www.lulu.com
Source: Lulu
Lulu.com Launches New Ecommerce Platform
RALEIGH, North Carolina, March 22, 2012/PRNewswire/ --
Lulu.com, the leader in self-publishing, has launched a new ecommerce platform along
with major site upgrades that will give authors and readers the absolute best
self-publishing experience for buying and selling books in any format across the globe.
Powered by leading ecommerce platform provider Elastic Path, the upgrades are designed
to maximize author agility in a rapidly changing publishing industry and ensure that
readers can easily buy books online [http://www.lulu.com/shop ] anywhere in the world,
including the places they already shop like Amazon.com, the iBookstore, and Barnes and
Noble's NOOK Bookstore.
Customers can expect an even easier to use Lulu.com with new capabilities such as
registration-less checkout, faster browsing times, enhanced international language and
currency support, improved address validation, and customizable marketing tools for
authors, adding to Lulu.com's already free ebook publishing
[http://www.lulu.com/publish/ebooks ] services.
"Lulu and Elastic Path have made publishing and buying quick and easy," says Matt
Dion, Vice President of Marketing for Elastic Path.
"Lulu is a great example of an innovative company providing their customers with a
compelling value proposition, cementing Lulu's leadership position in the publishing
technology arena for years to come."
The new platform creates an entirely new infrastructure for Lulu.com to build upon,
which greatly increases the speed at which the company can release new features and
updates in the future to better equip customers with the tools they need, when they need
them.
For example, Lulu.com's soon to be available ecommerce APIs (Application Programmer
Interfaces) enables businesses and publishers to build Lulu.com and Elastic Path's
ecommerce tools into their own branded websites, absolutely free.
"We're constantly looking for ways to make it easier for our customers to take
advantage of the ever-increasing opportunities in publishing today, from easily creating
print and eBooks, to expanding author reach to more places," said Bob Young, CEO of
Lulu.com.
"We're in the business of removing limitations for creators and with these upgrades,
we're providing publishers, authors, and their readers, with a world-class ecommerce
experience."
With just a few clicks of a button, anyone can upload content to Lulu once, and sell
it through a global network of premier retail channels as a print book or eBook, all for
free. Creators set their own price for their titles and keep up to 90 per cent of the
profit whenever their works sell.
Interested parties can learn more about self-publishing and the new and improved
Lulu.com by visiting, http://www.lulu.com, while British users can visit Lulu UK
[http://www.lulu.com/uk ] at http://www.lulu.com/uk.
About Lulu:
Lulu.com, founded in 2002, is a one-stop shop where, with a few clicks of a button,
anyone can publish a book [http://www.lulu.com/publish/books ] for free and sell it to
customers all over the world. Lulu has helped over 1 million creators publish in over 200
countries and territories.
Creators set their own price and keep full creative and copyright control over their
works.
With over 1.2 million titles in their catalogue, Lulu is the clear leader in
self-publishing solutions.
About Elastic Path Software:
Elastic Path is the leader in digital commerce technology and expertise for
enterprises selling digital goods and content. Major global brands such as Google, Time
Inc, and Virgin Media rely on Elastic Path to monetize digital relationships with their
customers in ways that are frictionless, social, and everywhere.
PR Contact:
AJ McDonald
Public Relations
Lulu
3101 Hillsborough Street
Raleigh
North Carolina
27607-5436
+1-919-447-3290
http://www.lulu.com
Source: Lulu