Bose Introduces The Bose? Bluetooth? Headset Series 2

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March 27, 2012
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Bose Introduces The Bose(R) Bluetooth(R) Headset Series 2

DUBAI, March 27, 2012/PRNewswire/ --

    Today, Bose has introduced the Bose Bluetooth headset Series 2, debuting new Bose
technologies to offer an experience unrivaled in the vast marketplace of Bluetooth
headsets:

    conversations remain clear and natural -- even in challenging environments, or when
surrounding noise levels change suddenly.

    (Logo:
http://www.newscom.com/cgi-bin/prnh/20120327/519349 )

    The Bose Bluetooth headset Series 2 integrates Bose full-range audio and A2DP, and
comes in right-ear and left-ear versions.

    New Microphone System, New Technologies, New Clarity

    The Bose Bluetooth headset Series 2 includes a proprietary dual microphone system to
improve speech intelligibility far beyond that of conventional Bluetooth headsets,
rejecting background noise and dramatically reducing the audible effects of wind.

    Bose proprietary signal processing further counteracts the unwanted sounds of a wide
variety of places -- gusty walkways, commuter rail platforms or airports.

    Regardless of the environment, the Bose Bluetooth headset Series 2 ensures the user's
voice is better heard during calls, while background distractions are heard less.

    To keep incoming voices clear, Bose(R) TriPort(R) acoustic structure and Bose Adaptive
Audio Adjustment technology react automatically as noise levels change; there's no need to
adjust volume settings or strain to hear a conversation.

    Whether an owner is in a quiet office or on a train -- or moving from a hushed lobby
to a busy street -- the headset adapts seamlessly, making it effortless to hear the person
on the other end.

    The new internal antenna in the Bose Bluetooth(R) headset Series 2 is custom-designed
to provide category-leading range performance.

    Acoustic artifacts -- the "pops," "clicks" and "buzzes" familiar to Bluetooth headset
owners -- are substantially reduced, and reception difficulty, even between a headset and
a phone being carried in a pocket, is minimized.

    Left and Right Versions, Easy Controls, Exclusive StayHear(R)Tips

    Bose engineers have developed separate left-side and right-side versions of the Bose
Bluetooth headset Series 2, allowing consumers to choose the version they prefer, while
enjoying the same easy access to controls.

    Taking calls requires just one simple top-to-bottom pinching motion on the buttons,
and clearly labeled LED indicators make it easy to check battery life and confirm the
Bluetooth connection.

    The Bose Bluetooth headset Series 2 features Bose StayHear tips designed for long-wear
comfort and stability, making it ideal for driving, commuting, working or multitasking at
home.

    Made of soft, flexible silicone, the StayHear tips gently conform to the ear,
eliminating irritation or the need to reposition.

    Mobile Audio Content with Exclusive Bose Audio Technologies

    Through the Advanced Audio Distribution Profile (A2DP), the Bose(R)Bluetooth(R)
headset Series 2 provides benefits beyond a communication device. Proprietary Bose audio
technologies, also featured in the company's IE2, MIE2, and MIE2i headsets, ensure clear,
rich audio reproduction from podcasts, apps, or other mobile content.

    Compatibility and Availability

    The Bose(R)Bluetooth(R) headset Series 2 is compatible with devices using the
Bluetooth 2.1 (or earlier) specifications that support the Bluetooth hands-free or A2DP
profiles. For consumers who want to maintain an active connection between their headset
and two Bluetooth enabled devices, it includes multi-point functionality.

    The Bose Bluetooth headset Series 2 includes a portable zipper case, a one-foot USB
cable, a power adapter with fold-flat prongs for easy packing, and three StayHear(R) tips
(small, medium, large) for a personal fit.

    It will be available from Bose for AED 629.

    The Bose Bluetooth headset Series 2 will available at the select Bose Stores and the
Bose dealer network in GCC, Middle East & Africa.

    About the company:

    Dr. Amar G. Bose founded Bose Corporation in 1964. The company today is one of the
largest and best-known audio technology developers and product manufacturers in the United
States and throughout the world. Bose Corporation is committed to research and innovation
and constantly seeks to develop unique sound solutions to meet any audio challenge.

    Bose is known for home speakers and systems, the Wave(R) radio products, premium
automotive music systems, Acoustic Noise Cancelling(TM) headphones for consumers and
pilots, and sound for public places.

    Bose UAE Trading LLC a subsidiary of Bose Corporation, USA was incorporated in 2010.
Bose UAE Trading LLC started operations in mid-2010 with its corporate office at Dubai.

    In order to get products to the customer, yet deliver a 'Quality Experience' to our
customers, in line with the Bose values, Bose UAE Trading LLC has picked a dealer network.

    While in UAE this has been interspersed with a network of Bose Owned Stores and Bose
dealers for offering home products to our customers, the Middle East and Africa is catered
solely by a network of likeminded distributors and dealers.

    The operations are supported by a website http://www.Bose.ae to request for
product information, know of services offered by Bose, lodge a service request, find out
how to get a product demonstration, -- all from the convenience of their own home,
anywhere in UAE, Middle East & Africa.

    Contact: PR_MEA@bose.ae

Photo:
http://www.newscom.com/cgi-bin/prnh/20120327/519349

Source: Bose UAE Trading LLC

Contact: +971-4-417 2000, Nigithra Karthikeyan

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