Samsung Launches First HD Box and HD PVR in Partnership with Videotron

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March 27, 2012
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Samsung Launches First HD Box and HD PVR in Partnership with Videotron

Samsung Set-Top Boxes Change the Way Videotron Customers Enjoy Home
Entertainment

MISSISSAUGA, ON, March 27, 2012 /PRNewswire/ - Samsung Canada, the # 1 TV and
mobile phone provider in Canada(1), announced today that they are enhancing the way Videotron customers
watch TV with the launch of two new set top boxes - the Samsung HD box
and the HD PVR. Both products will be available exclusively through
Videotron, in support of their next generation illico digital TV
service.

"We are very excited to enter the Canadian cable broadcasting market
through illico TV new generation Service, the most advanced TV
experience in Canada, provided by Videotron," said Paul Brannen, Vice
President, Enterprise Business Group at Samsung Canada. "As an
established leader in TVs and mobile devices, Samsung is focused on
delivering premium and innovative products that enable Canadians to
enjoy interactive home entertainment services team up with a
telecommunications leader in Canada, Videotron."

The advanced features of Samsung set-top boxes provide illico customers
with an enhanced multi-media experience, including high-definition
video and functionality to record media for over 350 digital channels
and practical interactive services to its customers. Samsung set-top
boxes will be available throughout Videotron's retail network.

"Samsung consumers have told us that they want access to more content
and a way to find it more easily," continued Brannen. "As a result,
Samsung is focused on developing technologies that enable our customers
to multitask - in their lives and through their devices."

"Samsung is known for their premium products and innovative services for
consumers and were a natural fit to select as a set-top box provider
for illico TV new generation," said Pierre Roy, Vice President,
Engineering, Research and Development, Videotron. "As we looked to
expand our Digital TV Service, it was a natural fit to work with
Samsung as an established leader in TVs and mobile devices."

(1)Number one mobile phone provider in Canada, according to IDC Canada's
Mobile Tracker.

About Samsung Electronics

Samsung Electronics Canada delivers unrivalled consumer experiences.
Samsung enables Canadians to pursue their passions by offering a broad
range of award-winning digital consumer electronics, IT,
telecommunications and home appliance products. The Canadian arm
upholds Samsung's global mission to provide consumers with innovative
digital convergence products that possess exceptional technology,
quality, features, performance and value. As a result of its commitment
to innovation and unique design, Samsung has become one of the most
decorated brands in the electronics industry. The company was ranked
#17 in BusinessWeek/Interbrand "100 Best Global Brands" and was named
as one of Fast Company's "50 Most Innovative Companies of 2011."

For more information, please visit http://www.samsung.ca.

You can also Like Samsung on facebook.com/SamsungCanada or follow Samsung on twitter @SamsungCanada. For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864).

About Videotron

(http://www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated
communications company engaged in cable television, interactive
multimedia development, and Internet access, cable telephone and mobile
telephone services. Videotron is a leader in new technologies with its
interactive Digital TV service and its broadband network, which
supports high-speed cable Internet access, analog and digital cable
television, and other services. As of September 30, 2011, Videotron was
serving 1,844,200 cable television customers, including 1,348,100
subscribers to its digital service. Videotron is also the Québec leader
in high-speed Internet access, with 1,306,400 subscribers to its cable
service as of September 30, 2011. As of the same date, Videotron had
258,100 subscriber connections to its mobile telephone service and was
providing cable telephone service to 1,179,400 Québec households and
organizations. For the seventh consecutive year, Videotron was named
Québec's most respected telecommunications company by Les Affaires
magazine, based on a Léger Marketing survey.

SOURCE  Samsung Electronics Canada Inc.

Samsung Electronics Canada Inc.

CONTACT:  Brenna Eller  |  North Strategic
Mobile: 416-836-9417  |  Email: brenna.eller@northstrategic.com

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