Magic Signs Official Distribution Agreement with Valorista, a Leading Spanish Software Vendor and an Affiliate Member of the Asseco Group

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April 3, 2012
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Magic Signs Official Distribution Agreement with Valorista, a Leading Spanish Software Vendor and an Affiliate Member of the Asseco Group

?Agreement will Strengthen Magic's Regional Presence and will Enhance Valorista's Software Offering

OR YEHUDA, Israel, April 3, 2012/PRNewswire-FirstCall/ --

    Magic Software Enterprises Ltd. [http://www.magicsoftware.com ] (NASDAQ: MGIC
[http://www.nasdaq.com/symbol/mgic ]), a global provider of mobile
[http://www.magicsoftware.com/en/solutions/?catID13 ] and cloud-enabled application
[http://www.magicsoftware.com/en/products/?catIDp ] and business integration
[http://www.magicsoftware.com/en/products/?catIDA ] platforms, announced today that it
has signed an official distribution agreement with Valorista [http://www.valorista.es ], a
leading Spanish-based wholesale software vendor, which is one of the Asseco
[http://asseco.com ] South Western Europe group of companies.

    This agreement follows the recent distribution agreement signed by Magic
[http://www.magicsoftware.com/en ] with Asseco Poland [http://asseco.com/pl ], a
subsidiary of the Asseco Group [http://asseco.com ], Magic's controlling shareholder and
one of Europe's largest and most influential software vendors.

    Valorista [http://www.valorista.es ] operates in Spain as a subsidiary of Asseco
Wholesale Services [http://www.assecows.com ], working with specialized partners in the IT
industry, such as engineering companies, business and IT consultants, computer retail
stores, system integrators, and more. Magic's application and business integration
platforms [http://www.magicsoftware.com/en/products/?catIDA ] ideally complement
Valorista's offering for the IT channel, providing its dealers with new strategic tools to
respond effectively to market demands for efficient development, deployment, and
integration of business applications.

    Commenting on the agreement, Eric Choppe, Managing Director of Magic Software Southern
Europe, said: "This is an important step forward, as we pursue our effort to provide
better and more direct support to our existing customer base in Spain, and everywhere we
operate. We aim to leverage Valorista's strong experience of the Spanish market to
substantially expand our local presence in response to the growing demand for high-end
development and integration solutions. This agreement also further strengthens our
relationship with the Asseco Group, which provides Magic with an important gateway into
many markets throughout Europe."

    Fernando Puente, Valorista Sales Manager, said: "This agreement will enable Valorista
to further enrich and diversify our comprehensive portfolio of value-added solutions for
the IT Channel, as well as differentiating our offer from our competitors."

    About Magic Software Enterprises

    Magic Software Enterprises Ltd. [http://www.magicsoftware.com/en ] (NASDAQ: MGIC
[http://www.magicsoftware.com/en/company/?catID=6 ]) is a global provider of mobile and
cloud-enabled application and business integration platforms.

    For more information, visit http://www.magicsoftware.com.

    About Valorista

    Valorista [http://www.valorista.es ] is a leading Spanish wholesale software vendor,
with a staff of highly specialized experts in the ICT market, and more than 20 years of
experience in finding the best solutions for its customers' needs. Valorista offers a wide
range of services and facilities, including IT labs, engineering, logistics, finance,
aftermarket, and recycling services, supporting even the largest and most complex
operations.

    For more information, visit http://www.valorista.es.

    Except for the historical information contained herein, the matters discussed in this
news release include forward-looking statements that may involve a number of risks and
uncertainties. Actual results may vary significantly based upon a number of factors
including, but not limited to, risks in product and technology development, market
acceptance of new products and continuing product conditions, both here and abroad,
release and sales of new products by strategic resellers and customers, and other risk
factors detailed in the Company's most recent annual report and other filings with the
Securities and Exchange Commission.

   
    Press Contacts:

    Tania Amar, VP Global Marketing
    Magic Software Enterprises
    Tel: +972(0)3-538-9300
    tania@magicsoftware.com

    David Lebrero, Marketing Manager
    Valorista
    Tel: +34-976-700-073-638-028-509
    marketing@valorista.es

Source: Magic Software Enterprises Ltd

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